ULTA News

L'Oréal Paris and Ulta Beauty Unveil "Mother & ___" Campaign: A Celebration of the Limitless Worth and Multifaceted Identities of Motherhood

Premiere Orlando 2026: The Beauty Industry's Leading Professional Event Returns - Bigger, Bolder, and More Transformative Than Ever

Ultra Pure to Exhibit at ACSA 2026 Trade Show in Sacramento, CA

Half Magic and HBO Launch Limited-Edition Euphoria x Half Magic Makeup Collection

method® Transforms the Reset Moments at the Coachella Valley Music and Arts Festival in Its Third Year as Official Body Wash, Shampoo and Conditioner Sponsor

Khloé Kardashian Joins It's a 10® Haircare as Global Brand Ambassador in Celebration of 20th Anniversary

Virtue® Labs Expands Retail Footprint to Nearly 600 Ulta Beauty Locations, Fueled by Strong Guest Demand

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Messi Elixir Parfum Intense Launches at Ulta Beauty Through Exclusive Sheralven Enterprises Partnership

Innersense Organic Beauty Launches High-Performance Air Dry Styling Cream for Smoothing Frizz, Protection, and Heatless Styling