RING POP® ANNOUNCES ITS FIRST-EVER WEDDING COLLECTION, DESIGNED IN COLLABORATION WITH CELEBRITY EVENT PLANNER MINDY WEISS
The iconic candy officially enters the bridal space with colored diamond inspired pops set on pearly white rings designed for every stop on the modern wedding journey.
The new collection launches at David's Bridal, North America's largest bridal retailer, with nationwide retail expansion planned for early 2027.
NEW YORK, Sept. 15, 2026 /PRNewswire/ -- Ring Pop®, the candy that has let generations of fans pop the question since the 1970s, is officially entering the wedding market. Today, Ring Pop unveils The Wedding Collection, its first-ever wedding-inspired line led by Mindy Weiss, the celebrity event planner behind some of Hollywood's most iconic "I dos."
As creative director for the collection, Weiss was involved from the very first packaging consultation through campaign launch to create the most elevated brand partnership in Ring Pop's history. She brought her signature eye for detail, honed over three decades shaping the aesthetic of American celebrations, to every gemstone pop, wrap and occasion the collection now speaks to. The result is a covetable, colored diamond pop reimagined specifically for the wedding journey. The collection launches at David's Bridal, North America's largest bridal and special occasion retailer and leading authority in weddings, as the lead brick-and-mortar partner, and Amazon as the lead e-commerce partner, to meet brides exactly where they're already dreaming, planning and shopping. A nationwide retail expansion follows in early 2027
For nearly 50 years, Ring Pop has been the original way to pop the question. Now, that tradition is growing up. Long before this collection existed, brides, grooms, bridesmaids and bachelorette parties were already reaching for Ring Pop on their own, tucking them into proposal boxes, welcome bags and bridal shower games, and sharing these events across social media. The Ring Pop Wedding Collection elevates an already loved ritual into the brand's most sophisticated evolution to date.
"Ring Pop has always been a symbol of celebration, and lately, of love," says Joanna Firestone, Marketing Director at Bazooka Brands. "Over the years, we've watched Ring Pop organically become part of the wedding journey — from engagements, to bachelorettes, showers, and weddings. With the wedding industry booming and packaging aesthetics mattering more to consumers than ever, it felt like the right moment to make it official; And there was no better partner than celebrity wedding planner, Mindy Weiss. She helped us bring this collection to life in a way that's authentic to who we are, but elevated enough to belong in anyone's wedding story."
The Wedding Collection features lighter-toned gems in Ring Pop's top-selling flavors, set on a sleek pearl white ring finish, designed with camera-ready moments in mind, so everyone's teeth and smile stay picture perfect:
Each pop arrives wrapped in its own shareable, occasion-ready saying including, to name a few:
Built to show up everywhere from engagement parties and bridal showers to bachelorette weekends, wedding welcome bags, dessert tables, reception favors and recovery kits for the morning after.
"Behind every wedding I've planned, there's a detail that makes guests stop and smile because it's something unexpected that feels personal," said Mindy Weiss. "Ring Pop already had that magic and couples were finding their own way to use them long before we started this collection. My job was simply to give it the packaging, the polish and the occasions it deserved. This is Ring Pop, all grown up, but still exactly as fun as you remember it."
Today's wedding market extends far beyond the big day. Engagement parties, bridal showers and bachelorette trips have evolved into major standalone celebrations, creating multiple occasions for gifting, favors and personalized treats. 1 At the same time, the Millennial and Gen Z couples who grew up popping open a Ring Pop on the playground are now entering peak marriage years, creating a natural, full-circle next chapter for a brand that has always been about marking a moment.
"Ring Pop is so fun! They have been putting a ring on it for generations ---- so bringing them into the wonderful world of bridal is a perfect match. Our guests are special and bringing the Ring Pops in-store for David's guests continues our focus on making the entire wedding experience as magical as possible." said Kelly Cook, CEO of David's Bridal. "We love that this collection takes something so nostalgic and makes it wedding-worthy in a way that's unexpected, playful and completely shareable. At David's, we're all about making every moment of the wedding journey feel magical — and this one definitely has a little extra sparkle."
"We are elated to launch this brand-new collection at David's Bridal," says Joanna Firestone, Marketing Director at Bazooka Brands. "We obsessed over every detail of the collection, and purposely took a fresh approach to retail in order to reach our modern bridal consumer. As the largest bridal retailer in North America, David's Bridal was the perfect partner."
The Ring Pop Wedding Collection, created in collaboration with Mindy Weiss, will first launch September 15, 2026, with David's Bridal as the lead in-store retailer along with It's Sugar in addition to online distribution at Amazon.com, and Walmart.com, before expanding to retailers nationwide in early 2027. With Mindy Weiss's stamp on every detail, Ring Pop is ready to be the sweetest way to say yes.
About Bazooka Brands™
Bazooka Brands™ produces iconic, high-quality candy products including Ring Pop ®, Push Pop ®, Baby Bottle Pop ®, Juicy Drop ® Pop, and of course, Bazooka ® bubble gum. For additional information, visit www.bazookacandybrands.com.
About Ring Pop®:
Ring Pop® is the iconic wearable candy that's been delighting kids and adults alike since the 1980s. Known for its bold colors, fun gem-shaped design, and long-lasting fruity flavors, Ring Pop® turns candy into an experience. Whether it's a party favor, a sweet treat, or a playful accessory, Ring Pop® brings joy, flavor, and a touch of pop-culture fun to every occasion.
About Mindy Weiss:
Mindy Weiss is a wedding and event planner, repeat best-selling author, and the only wedding expert to teach a MasterClass. Her 35+ year career has shaped trends across the US and been marked by some of the most notable couples and celebrations in recent history.
Media Contacts
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ALISON BROD MARKETING + COMMUNICATIONS
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1 Business Insider: "Bride or die: Inside America's lucrative bachelorette industrial complex"
SOURCE Ring Pop®