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Cresta Opens Its AI Agent Platform With End-to-End Self-Service for Developers

prnewswire.com
UAL United Airlines is mentioned as a company that uses Cresta's platform to turn every interaction into a competitive advantage, indicating a positive use case but not direct sentiment about UAL's performance. CVS CVS Health is mentioned as a company that uses Cresta's platform to turn every interaction into a competitive advantage, indicating a positive use case but not direct sentiment about CVS's performance. MAR Marriott is mentioned as a company that uses Cresta's platform to turn every interaction into a competitive advantage, indicating a positive use case but not direct sentiment about MAR's performance.

Cresta Opens Its AI Agent Platform With End-to-End Self-Service for Developers Businesses can now build and optimize customer-facing AI Agents with enterprise-grade developer tools and infrastructure on the Cresta platform.

SUNNYVALE, Calif., Oct. 29, 2026 /PRNewswire/ -- Cresta, the AI operating system for customer experience, today announced end-to-end self-service for developers building AI agents in-house or for their clients. Teams can now build, test, deploy, and optimize customer-facing AI agents on the Cresta platform. Enterprise developers using Cresta have taken AI agents from first requirements to production on their own in as little as one week.

With Cresta Conductor, developers build agents through their own repo and CI/CD pipeline. Companies then get the infrastructure to run those agents with confidence: controlled releases, access control, and visibility into AI usage and cost, backed by proven enterprise compliance.

"Cresta has deployed AI Agents with the world's leading companies. Now all of those best practices, breakthroughs, and insights have been productized, so in-house developers can build customer-facing agents to that same standard themselves," said Ping Wu, CEO of Cresta. "We've handed them the keys, and love what they're already building."

Engineering teams increasingly want to build AI agents themselves. Many already work with coding agents like Claude Code, and they expect AI agents to go through the same code review, testing, and release process as any other production software. Agent builders often keep agents in a visual interface outside that process, and building directly on AI models means creating guardrails, testing, and release tooling from scratch. Self-service is for teams that want to do the work in-house, with Cresta's tools, training, and support.

With the Cresta platform, developers get:

These same developer tools are empowering a rich partner ecosystem to build and deploy agents at scale with the Cresta platform.

"Scaling AI agents in enterprise CX takes more than technology," said Paul Ignasinski, Chief Digital Transformation Officer at Atento. "It takes the operational discipline to design, test, and refine them continuously. Cresta Conductor gives our teams a self-serve platform to do exactly that as we build an AI agent workforce for our clients."

"Our engineers started building on Cresta Conductor in June, learning from the docs, hands-on work, and Cresta's team," said Jamie Timm, Global SVP, Service Delivery & Operations at TELUS Digital. "We're deeply invested in platform depth, because that expertise is what turns AI capabilities into customer experiences that work at scale. Cresta's developer tooling gives our engineers that depth without sacrificing the accessibility they need to ship quickly."

Learn more about building your own AI agents on Cresta.

About Cresta:

Cresta is the AI operating system for customer experience, where human and AI agents work together to power the entire customer lifecycle. Cresta automates conversations and back-office processes, augments human work, and puts insight into action, so each conversation makes the next one better. Companies like United Airlines, CVS Health, and Marriott use Cresta to turn every interaction into a competitive advantage. Learn more at Cresta.com.

SOURCE Cresta