TACO BELL® REVEALS ITS 2026 MENU INNOVATIONS AT LIVE MÁS LIVE: A NIGHT AT THE PALLADIUM - A STAR-POWERED HOLLYWOOD SPECTACLE, NOW STREAMING ON PEACOCK
Hosted by Vince Staples, the night featured craveable menu unveils including the Crème Brulee Crunchwrap Slider, Mountain Dew Baja Midnight™ Pie and Diablo Dusted Crispy Chicken Nuggets, along with highly-anticipated appearances by Ariana Madix, Benson Boone, Doja Cat, Peso Pluma, Yeat, Demi Lovato, Fernando Mendoza, Davante Adams, and more.
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IRVINE, Calif., March 10, 2026 /PRNewswire/ -- It's officially showtime. Live Más LIVE: A Night at The Palladium is now streaming exclusively on NBCUniversal's Peacock, taking Taco Bell's most ambitious innovation showcase yet from the Hollywood stage to fans nationwide.
Taco Bell pulled back the purple curtain on its 2026 menu roadmap with a variety-show twist, blending epic product debuts, fan-driven moments, comedic bits, original musical renditions, surprise guest appearances, and more. The show also included a variety of deal drops and offers for fans watching the premiere at home.
MEET THE CAST
Hosted by musical artist Vince Staples, whose off-the-cuff wit set the tone for a night of unpredictability, Live Más LIVE brought together a powerhouse lineup of familiar faces and unapologetic Taco Bell fans – spanning music, comedy, sports, and culture.
The star-studded guest list included Ariana Madix, Ashley Park, Benson Boone, Ciara Miller, Davante Adams, Devon Walker, The Bella Twins, DJ Pee .Wee (aka Anderson .Paak), Doja Cat, Fernando Mendoza, Myke Towers, Jason Sudeikis, Demi Lovato, Peso Pluma, Yeat and more. Each appearance fueled the craze, cravings, and celebration that anchors the Live Más spirit.
"This show is built specifically for the fans, and that's what I appreciate the most about Taco Bell," said host Vince Staples. "We harnessed that fan energy on stage and turned it into a must-watch moment. I'm excited for everyone to catch it on Peacock."
CUE THE CRAVINGS
At the heart of the night: over 20 bold innovations were unveiled – some born from fan petitions, others curated from within the Taco Bell Test Kitchen exploring new forms, new flavors, and reimagined favorites. Each reveal unfolded through over-the-top, spectacle-worthy segments, proving once again that when Taco Bell fans speak, Taco Bell listens.
Up first, a marquee lineup of headliners who commanded the stage and defined the night's biggest moments:
Category-defying new forms and formats that prove innovation hits different at Taco Bell:
A decadent dessert lineup reimagining sweet indulgence with bold flavors and craveable twists:
Plus, a boundary-pushing beverage lineup that delivers indulgence and bold sips for every mood and moment:
Beyond national menu rollouts, Taco Bell brings innovation to life through bold, immersive experiences that let fans explore their favorite flavors in entirely new ways, like:
A TASTE OF THE NIGHT
Vince Staples welcomed Taco Bell Chief Executive Officer, Sean Tresvant, to the stage for opening remarks, where he thanked fans everywhere for their passion which has fueled the past three years of Live Más LIVE and set the tone for a night brimming with surprises, laughs, and iconic moments.
The evening unfolded like a late-night fever dream. Lil Jon, Ashley Park, and Devon Walker joined Made or Made Up, where they were challenged to distinguish real Taco Bell innovations from fictional ones. Global Chief Food Innovation Officer, Liz Matthews, set the record straight on a variety of menu items, from "made" items like the Mountain Dew® Baja Blast® Under Eye Patches and Firecracker Burrito to the "made up" Quesarito Pie and 7-Layer Sip. Each reveal raised the stakes – leaving the crowd on the edge of their seats.
Then the internet got the mic. DJ Pee .Wee (aka Anderson .Paak) conducted the Taco Bell Choir aka "Choir Sauce" built from actual fan commentary – where the choir sang passionate cries for discontinued items and comeback anthems.
And just when the crowd thought they'd seen it all, the night entered the next quarter. With one perfect throw and a bullseye hit, Fernando Mendoza clinched Nacho Fries' permanent return on menus for fans everywhere. Fans no longer have to worry about not finding their beloved Nacho Fries on menus whenever the next craving hits.
Ariana Madix hosted a Live Más Café Cam spotting Tara Lipinski, Rachel Bilson, and The Bella Twins enjoying love at first sip!
Live Más LIVE drew high-profile attendees, including Jason Sudeikis, and acclaimed American fashion designer Willy Chavarria, who is partnering with Taco Bell on a future collaboration.
And Benson Boone closed the night helping announce the final menu item with his signature backflip, celebrating the unveil of the Crème Brulee Crunchwrap Slider – a sweet finale worthy of a standing ovation.
AND THE BELL AWARD GOES TO...
The Bell Awards, presented by The Bella Twins, Demi Lovato, and Ciara Miller, celebrated Taco Bell's fan community, defined by unmatched loyalty and the kind of next-level fandom that fuels the brand's biggest moments. This year's standouts took home coveted Bell Awards across categories, including:
"Live Más LIVE has always been our love letter to the fans, but in year three we wanted to reinvent it in a way only Taco Bell could," said Taylor Montgomery, Global Chief Brand Officer at Taco Bell. "We're an innovation company at our core, and that means constantly pushing the limits – not just on the menu, but in how we show up across culture and entertainment. From permanent fan-favorites to creations no one saw coming, this unhinged Hollywood night was built around the energy our fans bring every single day. And if this was the opening act, 2026 is going to be one of our boldest years yet."
WATCH LIVE MÁS LIVE UNFOLD
From breakthrough bites to show-stopping moments, the biggest night in Taco Bell innovation is now streaming nationwide. Watch Live Más LIVE: A Night at The Palladium exclusively on Peacock and join Taco Bell Rewards in the app to unlock exclusive offers.
About Taco Bell Corp.
For more than 63 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.
About Peacock
Peacock is the streaming home of NBCUniversal, one of the world's leading media and entertainment companies. Fans can stream thousands of hours of culture-defining entertainment, sports and news, including current seasons of NBC and Bravo series, such as the "Law & Order" and "Real Housewives" franchises; exclusive and critically acclaimed Originals; blockbuster and award-winning recent films from Universal Pictures, DreamWorks Animation, Illumination, and Focus Features; America's premier live sports and events, including the Olympic and Paralympic Games, the NFL, Premier League, the NBA and soon the MLB; live daily news; and an expansive library of beloved films and TV shows, including "The Office" and over 50 years of "Saturday Night Live." Built on powerful technology, Peacock is an engaging entertainment destination with interactive, innovative features that bring NBCUniversal's fan-favorite content to life at home and on the go. Visit PeacockTV.com to learn more.
Ronald Quintero – Taco Bell Corp.
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Rosie Herzog – Edelman
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Allison Ivers – Peacock
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SOURCE Taco Bell Corp.