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AT&T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for

prnewswire.com
T AT&T is launching a new customizable wireless plan called Build-A-Plan, offering customers flexibility to adjust their monthly costs based on their needs. While this aims to attract budget-conscious consumers, the impact on overall revenue and profitability is yet to be seen.

AT&T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for New plan empowers customers to adjust their plan month to month based on their budget and needs—backed by the strength of America's largest wireless network 1

Key Takeaways:

DALLAS, May 21, 2026 /PRNewswire/ --

What's new: AT&T is launching Build-A-Plan, a new wireless plan designed to give customers more choice, control, and value. Beginning May 27, Build-A-Plan customers can connect to America's largest wireless network 1 starting at $15.00 a month 2 and adjust their plan month to month to better match their budget, lifestyle, and connectivity needs.

Why it matters: Consumers increasingly demand services that provide financial flexibility. Build-A-Plan delivers exactly that, with a more personalized approach to wireless. Whether customers want to prioritize affordability one month or add more features and data the next, we are making it easy for our customers to adapt without being locked into a one-size-fits-all approach.

Quotable:

"Customers want plans that fit their lives. Other carriers offer structured, one-size-fits-all plans bundled with extra services that customers aren't asking for while calling it 'savings'," said Jenifer Robertson, executive vice president and general manager, AT&T Consumer. "By giving our customers the freedom to tailor their wireless service month to month, we are giving them an affordable way to connect to America's largest wireless network and still control their budget. It is a win-win."

The details: Starting May 27, Build-A-Plan will be available online: https://www.att.com/plans/build-a-plan/

1 Compares cellular networks, excluding satellite.

2 Plus taxes & fees. Limit one line. Must bring unlocked, eSIM-capable phone. See details

About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. ( NYSE: T), please visit us at about.att.com. Investors can learn more at investors.att.com.

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SOURCE AT&T