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Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds

businesswire.com
APP The article highlights AppLovin's role in a new Kantar study showing mobile gaming as a mainstream consumer channel driving significant purchase outcomes and brand impact. This suggests strong growth and advertising effectiveness for AppLovin's platform.

Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds PALO ALTO, Calif.--( BUSINESS WIRE)-- AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today released Mobile Gaming: The New Mainstream Consumer Channel, a new Kantar study prepared for Axon by AppLovin. Analyzing the scale, influence, and commerce impact of mobile gaming audiences in the U.S., the report finds that mobile gaming has evolved into a true mass-reach consumer channel for advertisers, delivering not only national scale and demographic diversity, but also driving meaningful purchase outcomes for brands. The research reveals that mobile gamers are influential household decision-makers with strong spending power. Seventy percent of respondents reported making most purchasing decisions and feel financially comfortable.

The report finds that mobile gaming has evolved into a true mass-reach consumer channel for advertisers, delivering not only national scale and demographic diversity, but also driving meaningful purchase outcomes for brands.

Furthermore, nearly 40% of mobile gamers reported purchasing a product within three months of seeing a mobile gaming ad — which resulted in high satisfaction (92%) and strong intent to repurchase (82%) — demonstrating that mobile gaming advertising drives sales.

Additional key findings from the Axon-Kantar report include:

To view the full Mobile Gaming: The New Mainstream Consumer Channel report, visit here.

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

Source: AppLovin Corp.