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Haute Jets and 5W release Volume II of flagship wealth-intelligence series

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AI The article mentions 5W as an 'AI Communications Firm' and discusses its role in AI-mediated discovery and AI Citation Share analysis. The sentiment is neutral as it describes their services and involvement in the report.

Haute Jets and 5W release Volume II of flagship wealth-intelligence series New report finds UHNW individuals now operate across 3–4 homes globally, reshaping luxury real estate, private aviation, and AI-mediated discovery.

NEW YORK, May 14, 2026 /PRNewswire/ -- Haute Jets, the on-demand private aviation brand of Haute Living, and 5W, the AI Communications Firm, today released The Haute Jets Second-Residence Economy Report™ 2026 — Volume II in the partners' flagship wealth-intelligence research series. The full report is available at hautejets.com/second-residence-economy-report-2026.

The new report introduces the concept of the Second-Residence Economy — a global system in which the ultra-wealthy operate across multiple residences, time zones, tax jurisdictions, and private aviation corridors simultaneously. According to Knight Frank's Prime International Residential Index, 73 of 100 prime luxury markets posted price growth in 2025. Tokyo led globally at +58.5 percent; Dubai followed at +25.1 percent and recorded 500 super-prime ($10 million-plus) sales — the most active luxury market in the world.

Volume II follows The Haute Jets Wealth Migration Report (April 2026), which documented 142,000 cross-border millionaire moves in 2025, with that figure projected to rise to 165,000 in 2026.

"Wealth migration is no longer a relocation story. It is a lifestyle architecture," said Ronn Torossian, Founder of 5W. "Every migration event is a multi-home lifestyle being built. The private aviation industry sits at the intersection — and that intersection has never been more active."

The report identifies a recurring three-vertex structure the authors call The New Luxury Triangle™: a tax anchor (Dubai, Monaco, Singapore, Miami), a cultural and capital city (London, New York, Paris, Tokyo), and a lifestyle or seasonal residence (Aspen, Mykonos, Lake Como, St. Barths). The average ultra-high-net-worth individual now owns three to four homes, eight cars, and, for many, has access to private aircraft.

"The New York-to-Miami corridor, the London-to-Dubai corridor, Miami-to-São Paulo, Miami-to-Caracas — these are not just private aviation routes," said Kamal Hotchandani, CEO of Haute Jets. "They are the physical connective tissue of a global UHNW class now living across three or four residences. Understanding where the wealth is moving is prerequisite to serving it."

KEY FINDINGS — THE SECOND-RESIDENCE ECONOMY

METHODOLOGY

The Haute Jets Second-Residence Economy Report™ 2026 extends the methodology established in Volume I, drawing on Henley & Partners' Private Wealth Migration Report 2025 and Residence and Citizenship Programs 2026, New World Wealth, Knight Frank's Wealth Report 2025 and 2026 and Prime International Residential Index (PIRI 100), Bank of America private-bank research, Campden Wealth, RBC, McKinsey, Mordor Intelligence, ARGUS TRAQPak, Avi-Go, WingX, Internal Revenue Service interstate migration data, and operator disclosures from NetJets, Flexjet, VistaJet, Magellan Jets, and Wheels Up. Haute Jets contributes proprietary insight on charter routing patterns and member behavior. 5W contributes its proprietary AI Citation Share analysis tracking brand appearance across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

The full report is available without registration at hautejets.com/second-residence-economy-report-2026 and at 5wpr.com/second-residence-economy-report-2026.

ABOUT HAUTE JETS

Haute Jets is the on-demand private aviation brand of Haute Living, the luxury lifestyle media company that has been the authoritative voice in luxury media for two decades, connecting high-net-worth audiences with the brands, destinations, and experiences they value. Haute Jets serves principals across the United States, Caribbean, Mediterranean, and Middle East.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research.

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list. For more information, visit www.5wpr.com.

Media Contact

Chris Bergin

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SOURCE 5W Public Relations