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Invoca Launches Data + AI Home Services Solution That Turns Leads Into Booked Jobs

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V Verizon is mentioned as a top consumer brand that relies on Invoca to power profitable growth, indicating a positive use case but not direct sentiment about Verizon's own performance.

Invoca Launches Data + AI Home Services Solution That Turns Leads Into Booked Jobs New solution includes AI agents that respond instantly to digital and phone leads, autonomously book appointments in ServiceTitan and Salesforce Field Service, and optimize Google LSA campaigns

SANTA BARBARA, Calif., Oct. 6, 2026 /PRNewswire/ -- Invoca, the AI-powered leader in revenue execution, today announced a new data + AI solution for home services. The solution ensures every digital and phone lead gets a timely, personalized response that maximizes conversion, builds customer loyalty, and powers long-term growth. By integrating marketing campaigns, websites, AI agents, and human CSRs into a unified revenue engine, Invoca delivers a first-class customer experience and eliminates the need for brands to bolt operational AI agents onto other front office systems.

From a consumer perspective, a burst pipe or a broken furnace can never wait. Brands across plumbing, HVAC, pest control, kitchen and bath, and restoration field leads from LLMs, search, Google Local Services Ads, websites, and affiliate partners, often at the moment a customer needs help most. How quickly and effectively brands respond has a direct impact on growth.

"Home services brands invest heavily to acquire digital leads and make the phone ring, and growth depends on what happens next," said Gregg Johnson, CEO, Invoca. "Small improvements add up fast. Our benchmarks show that increasing call answer, lead, and conversion rates by five points each produces nearly 40% more conversions from the same ad spend."

With the new solution, home services brands can:

Home services leaders, including Orkin, Renewal by Andersen, Servpro, and Vivint, rely on Invoca to optimize marketing spend and convert more leads into customers and booked jobs.

"The more of the Invoca platform you use, the more you can compound your return," said Alex Balasis, Retail Transformation Team Business Analyst, Renewal by Andersen. "Not only has it helped us drive more phone leads at a lower cost, but it's also helped us provide a better experience for those leads to ensure they convert."

The Invoca home services solution is available today. To learn more, visit homeservices.invoca.com, and meet the Invoca team at ServiceTitan Pantheon (Oct. 5-7) and Service World Expo (Nov. 9-11).

More Information:

About Invoca

Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.

Invoca's AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic, connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

SOURCE Invoca