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Real’s October Agent Survey: Optimism Holds Steady as Buyer Leverage Begins to Recede

businesswire.com
REAX The article discusses an agent survey indicating steady optimism despite market transitions and affordability concerns. While transaction activity hasn't significantly rebounded, agent sentiment is holding up, and agents are willing to invest in their businesses, suggesting a neutral outlook for the company as it navigates a complex market.

MIAMI--( BUSINESS WIRE)--The Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation and culture, today released results from its October 2025 Agent Survey. The findings reflect a housing market in transition, with signs of increased momentum, and a shift toward more balanced conditions. Notably, agent sentiment held relatively steady in October, despite ongoing affordability concerns and a generally subdued pace of transactions.

“Agents are adapting in real time to a more complex market environment,” said Tamir Poleg, Chairman and CEO of Real. “While transaction activity has yet to meaningfully rebound, sentiment is holding up, and agents are demonstrating a clear willingness to invest in their businesses to better position themselves for a recovery.”

Key Survey Findings: Market Trends and Insights

Key Survey Findings: The Cost of Being an Agent Entrepreneur

The October survey asked agents to provide insight into the operating costs of a real estate agent. The findings below highlight the rising costs, and complexity, of the modern day agent.

A full summary of these results can be found on Real’s investor relations website at https://investors.onereal.com/.

About the Survey

The Real Brokerage October 2025 Agent Survey included responses from over 195 real estate agents across the United States and Canada and was conducted between October 31, 2025 and November 12, 2025. Responses to questions regarding transaction growth and agent optimism were calibrated on a 0-100 point index scale, with readings above 50 indicating an improving trend, whereas readings below 50 indicate a declining trend. Responses are meant to capture industry-level information and are not meant to serve as an indication of Real’s company-specific growth trends. Additionally, given the smaller sample size, there can be greater variability in Canada index results on a month-to-month basis.

About Real

Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the U.S. and Canada, Real supports over 31,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses.

Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding the residential real estate market in the U.S. and Canada.

Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to expectations regarding market conditions. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets and economic and industry downturns, and those risk factors discussed under the heading “Risk Factors” in the Company’s Annual Information Form dated March 6, 2025, and “Risks and Uncertainties” in the Company’s Quarterly Management’s Discussion and Analysis for the period ended September 30, 2025, copies of which are available under the Company’s SEDAR+ profile at www.sedarplus.ca. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.