IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park

Join IBM for AI-powered tennis activations, live US Open match viewing, giveaways and more during Championship Weekend

NEW YORK, Aug. 27, 2026 /PRNewswire/ -- IBM (NYSE: IBM), the official AI and Cloud sponsor of the US Open, is bringing the excitement of the US Open back to the heart of New York City at Madison Square Park Thursday, September 10 – Sunday, September 13.

The free, four-day fan experience will transform Madison Square Park into a central hub for the US Open, offering AI-powered tennis activations, an immersive live viewing experience, official US Open merchandise, and more throughout Championship Weekend. Attendees can expect to experience:

Since 1992, IBM and the USTA have brought some of the most advanced digital experiences in sports to more than 14 million global tennis fans annually – this year unveiling new enhanced AI-powered innovations, including Live Updates, Serve Quality, and Key Moments.

WHEN:

Thursday, September 10 11:00AM–9:00PM ET – hours of operation

Friday, September 11 9:00 AM–9:00 PM ET – hours of operation

Saturday, September 12 11:00 AM–8:00 PM ET – hours of operation

Sunday, September 13 11:00 AM–7:00 PM ET – hours of operation

WHERE:

Madison Square Park

The intersection of Fifth Avenue and Broadway at 23rd Street

New York, NY 10010

The pop-up is located at the South East corner of Madison Square Park, adjacent to IBM's flagship New York City office at One Madison Avenue.

Media Contact:

Zach Rowe

IBM Comms,

[email protected]

SOURCE IBM