Drafting Winning Legal, Commercial and Strategic Excellence Proposals Training Course: Unlock the Secrets to High-Impact Proposals with Expert Guidance (Jan 26th - Jan 27th, 2026)
Dublin, Dec. 01, 2025 (GLOBE NEWSWIRE) -- The "Drafting Winning Proposals for Legal, Commercial and Strategic Excellence Training Course (Jan 26th - Jan 27th, 2026)" training has been added to ResearchAndMarkets.com's offering.
In today's highly competitive and regulated procurement environment, getting the proposal right is about more than just responding to a brief - it's about creating a clear, commercially strong and legally robust offer that meets customer needs, manages business risks and showcases why your offering is the preferred option.
This practical and intensive training course has been expertly developed to help commercial and contracts professionals master the art of crafting compelling proposals that serve as both legal and sales documents. From understanding legal positioning in the bidding process to confidently defining scope, pricing risk and articulating value, the expert trainer will explore every critical element that strengthens proposals and increases win rates.
You'll also learn how to clearly align your proposal with your customer's decision-making criteria, showcase your organisation's unique offering and manage the entire bid lifecycle with structure, compliance and clarity.
Whether you're dealing with RFPs, RFQs or ITTs, this course will help you build persuasive proposals that appeal to potential customers in meeting their needs while protecting your exposure to potential risks.
Benefits of attending
By attending this course you will:
Certifications:
Who Should Attend:
This course will be particularly valuable for all professionals involved in drafting, negotiating or reviewing proposals, including:
Key Topics Covered:
Day 1
Module 1: The proposal as a legal document
Understanding the bidding process and legal implications
Capturing your scope of supply within a legal framework
Pricing to reflect the allocation of liability/risk
Internal governance process
Module 2: The proposal as a sales document
'WHY' first, then 'What'
Understanding your customer's needs. What is their 'problem' that needs solving?
Day 2
Understanding your customer's selection criteria/priorities
Kraljic matrix - customer's businesses priorities - critical, strategic, tactical or bottle neck
Iron Triangle - Scope, Schedule, Cost
MIL - Must have, Intend to have, Like to have
Exercise - MIL
Winning themes - showcasing/story-telling 'WHY' your offering is the Customer's 'Best Realistic Alternative' (BRA)/how it meets your customer's needs/priorities
Offering deviations from requirement set out in RFQ/ITT
Module 3: Writing the proposal to enable easy evaluation
Module 4: Managing the bid process
Speakers:
Catherine Hurst
Consultant & Trainer
Falconbury Ltd
Catherine Hurst is an independent commercial consultant and trainer. She was formerly a Commercial Manager at BAe Systems, following previous contract and commercial roles with GEC and Siemens, and has extensive practical experience of contract management, contract negotiation, commercial risk management and bid management.
She has been providing public training courses and in-house training courses for more than 10 years. Her success is demonstrated by the long standing relationship she has developed with numerous clients, to whom she provides regular repeats of her in-house courses.
Her training clients cross all sectors, including commercial companies, the government sector and charities. She is a highly experienced and a very popular trainer. Her style and manner of training brings the subject matter to life, making it enjoyable and easy to understand for all.
For more information about this training visit https://www.researchandmarkets.com/r/f5j59g
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