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Latin America Consumer Loyalty Business Report 2026: A $8.7 Billion Market by 2030 - Mercado Libre, iFood Clube, and FEMSA / Spin Premia Lead as Adjacency Players Raise Competitive Pressure

globenewswire.com
MELI Mercado Libre is mentioned as a leading player in the Latin American consumer loyalty market, which is experiencing significant growth and increasing competition. The article highlights its role as an adjacency player within a larger ecosystem. FMX FEMSA is identified as a key player in the Latin American consumer loyalty market, specifically mentioned with its Spin Premia program. The company is positioned within a growing and competitive landscape where loyalty is becoming embedded in broader ecosystems.

Dublin, Feb. 10, 2026 (GLOBE NEWSWIRE) -- The "Latin America Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation - Databook Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The loyalty market in Latin America is expected to grow by 15.9% annually, reaching US$5.3 billion by 2026. The loyalty market in the region has experienced robust growth during 2021-2025, achieving a CAGR of 18.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.4% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of US$4.5 billion to approximately US$8.7 billion.

Competition is intensifying because loyalty is becoming an operating layer inside large ecosystems (commerce, delivery, mobility, payments), not a standalone program.

Brazil is a high-intensity arena: scaled platforms are using membership/benefits to lock in frequency across categories, while new platform entrants raise the "benefits baseline" users expect (e.g., delivery and mobility convergence). Mexico is trending toward wallet-anchored loyalty, where rewards are bundled into everyday payment and cash-in/cash-out journeys rather than retailer-only earn/burn.

Competitive Landscape

Key Players and New Entrants

Loyalty is shifting from standalone programs to embedded ecosystem infrastructure

Programs are prioritising immediate, utility-led rewards over aspirational redemptions

Payments and financial services are becoming primary loyalty distribution channels

Coalition and partnership-led loyalty models are replacing single-merchant scale plays

A Bundled Offering, Combining the Following 5 Reports, Covering 350+ Tables and 500+ Figures

Key Attributes:

Companies Featured

Retail Sector Market Context

Loyalty Spend Market Size and Growth Dynamics

Loyalty Schemes Spend Segmentation by Loyalty Program Type

Loyalty Schemes Spend Segmentation by Channel

Loyalty Schemes Spend Segmentation by Business Model

Loyalty Schemes Spend Segmentation by Key Sectors

Sector Channel Views: Loyalty Schemes Spend by Key Sectors and Channels

Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment

Loyalty Schemes Spend Segmentation by Accessibility

Loyalty Schemes Spend Segmentation by Consumer Type

Loyalty Schemes Spend Segmentation by Membership Type

Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty

Loyalty Spend Split by Use of AI / Blockchain

Loyalty Platform Spend Segmentation by Software Use Case

Loyalty Platform Spend Segmentation by Vendor / Solution Partner

Loyalty Platform Spend Segmentation by Deployment

Loyalty Platform Spend Segmentation by Offering

Consumer Demographics & Behaviour (Loyalty Spend Share), 2025

Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025

For more information about this report visit https://www.researchandmarkets.com/r/g4b1me

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