Online Grocery Market 2026-2031 - Rising Demand for Convenient Home Delivery Drives Growth
Dublin, Aug. 21, 2026 (GLOBE NEWSWIRE) -- The "Online Grocery - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)" report has been added to ResearchAndMarkets.com's offering.
Online Grocery Market to Reach USD 1.74 Trillion by 2031 as Digital Convenience Reshapes Global Shopping
The global online grocery market is projected to expand from USD 0.96 trillion in 2025 to USD 1.06 trillion in 2026 before reaching USD 1.74 trillion by 2031. The market is forecast to grow at a compound annual growth rate of 10.47% from 2026 to 2031, supported by urbanization, digital payment adoption, mobile-first shopping, subscription services and demand for faster grocery delivery.
Urban Lifestyles Accelerate Online Grocery Adoption
Rapid urbanization and the increasing number of dual-income households are changing grocery shopping behavior worldwide. Consumers in major cities are using online grocery delivery services to avoid crowded stores, reduce shopping time and schedule orders around work and family commitments. Flexible delivery windows, saved shopping lists, personalized recommendations and automated reordering are making digital grocery platforms a routine part of household purchasing.
Companies such as Amazon Fresh, Walmart, Kroger, BigBasket and Instacart continue to improve the customer experience through artificial intelligence, personalized product selection and micro-fulfillment infrastructure. At the same time, consumer goods companies, including Nestle, Unilever and PepsiCo, are strengthening their digital merchandising, product bundling and inventory strategies to improve visibility and availability across online grocery platforms.
Subscriptions Strengthen Customer Loyalty
Online grocery subscriptions are becoming an important driver of repeat purchases. These programs allow consumers to automate recurring orders for frequently purchased products such as milk, cereals, snacks, beverages and household essentials. Services including Kroger Boost and Albertsons Schedule & Save combine recurring delivery with benefits such as exclusive discounts, preferred delivery slots and rewards.
Subscription programs can increase purchase frequency while strengthening loyalty to both grocery platforms and participating brands. In emerging markets, rapid-delivery providers such as Blinkit and Zepto are also attracting urban consumers seeking immediate access to high-turnover products. This trend is particularly favorable for packaged foods, beverages and other categories commonly included in repeat or impulse purchases.
Delivery Costs Remain a Key Market Challenge
Despite strong growth prospects, delivery fees, service charges and minimum order requirements continue to affect online grocery affordability. Price-sensitive consumers may return to physical stores when added charges significantly increase the total cost of an order. Retailers must balance rising labor, transportation and fulfillment expenses with customer expectations for low-cost or free delivery.
Higher minimum order values may improve order economics, but they can also discourage smaller and more frequent purchases. Online grocery companies are therefore investing in dark stores, route optimization, automated fulfillment and localized inventory management to reduce costs while maintaining fast delivery. Other factors shaping the market include mobile-optimized shopping, digital payments and continued consumer preference for selecting certain products in stores.
Fresh and Perishable Products Lead Market Demand
Fresh and perishable goods accounted for 40.92% of the online grocery market in 2025. The segment's leadership reflects growing consumer confidence in cold-chain logistics, product quality and reliable delivery. Dairy, produce, meat and seafood brands are expanding their direct-to-consumer capabilities and forming partnerships with grocery delivery platforms.
Companies such as Amul, Mother Dairy and Nestle are broadening their online presence, while Licious and ITC Master Chef are using refrigerated logistics and localized fulfillment models to support growth. Hygiene, quality control, accurate delivery windows and effective temperature management remain critical to increasing online purchases of perishable products.
Packaged and convenience foods represent one of the fastest-growing product segments, with a projected CAGR of 18.85% through 2031. Ready-to-eat products, snacks, cereals and meal solutions benefit from frequent digital basket placement, promotional bundles and auto-reorder functions. Brands such as PepsiCo, ITC and Mondelez are positioned to capitalize on growing demand for convenient food options, while premium categories such as baby care are also gaining online momentum.
North America Leads as Asia-Pacific Records Fastest Growth
North America held 35.98% of the global online grocery market in 2025, supported by advanced e-commerce infrastructure, widespread digital payment usage and strong demand for convenient fulfillment. Amazon Fresh, Walmart and Kroger have developed extensive omnichannel operations that serve consumers through instant, same-day and scheduled delivery. Packaged foods, personal care products and household essentials remain important contributors to regional online sales.
Asia-Pacific is projected to record the fastest regional growth, with a CAGR of 20.95% through 2031. Mobile commerce, rapid urbanization and the expansion of instant delivery services are driving adoption across India, China, Indonesia, Vietnam and other regional markets. Platforms including Blinkit, BigBasket, GrabMart, JD.com, Alibaba's Freshippo and Pinduoduo are using personalized recommendations and simplified reordering to increase customer engagement.
Europe continues to benefit from demand for sustainable delivery, transparent digital retail practices and omnichannel shopping. Platforms such as Ocado and Carrefour Online are expanding grocery access while major brands align their packaging and distribution strategies with regional sustainability requirements. Smartphone adoption is also supporting online grocery growth in South America, while increasing urban density and mobile payment usage are creating new digital retail opportunities across the Middle East and Africa.
Key Topics Covered:
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Convenience Driven by Urban Lifestyles
4.2.2 Customer Loyalty Through Subscriptions
4.2.3 Faster Delivery Through Dark Store Expansion
4.2.4 Personalized and Contactless Tech Integration
4.2.5 Mobile-Optimized Shopping and Digital Payments
4.2.6 Demand for Sustainable and Eco-Friendly Packaging
4.3 Market Restraints
4.3.1 High High Delivery Fees and Surcharges Impact Affordabilitys
4.3.2 Persistent Preference for In-Store Shopping
4.3.3 Concerns Over Freshness and Quality
4.3.4 Operational Complexities in Fulfillment
4.4 Supply-Chain Analysis
4.5 Technological Outlook
4.6 Regulatory Outlook
4.7 Porter's Five Forces
4.7.1 Threat of New Entrants
4.7.2 Bargaining Power of Suppliers
4.7.3 Bargaining Power of Buyers
4.7.4 Threat of Substitutes
4.7.5 Competitive Rivalry
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Product Category
5.1.1 Fresh and Perishable Goods
5.1.1.1 Fresh Produce
5.1.1.2 Dairy Products
5.1.1.3 Meat, Poultry and Seafood
5.1.1.4 Bakery
5.1.2 Pantry Staples and Cooking Essentials
5.1.2.1 Cereals, Grains, Pulses
5.1.2.2 Cooking Oils
5.1.2.3 Spices and Condiments
5.1.3 Packaged and Convenience Foods
5.1.3.1 Ready-to-Eat (RTE) and Ready-to-Cook (RTC) Foods
5.1.3.2 Snacks
5.1.3.3 Meat, Poultry and Seafood
5.1.3.4 Confectionery
5.1.3.5 Other Packaged Foods
5.1.4 Beverages
5.1.5 Personal Care Products
5.1.6 Household Cleaning Products
5.1.7 Baby Care Products
5.1.8 Others
5.2 By Delivery Model
5.2.1 Instant Delivery
5.2.2 Same-Day Delivery
5.2.3 Scheduled Delivery
5.2.4 Other Models
5.3 By Platform Type
5.3.1 Own Website/App
5.3.2 Aggregator Platforms
5.3.3 Others
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 Italy
5.4.2.4 France
5.4.2.5 Spain
5.4.2.6 Netherlands
5.4.2.7 Poland
5.4.2.8 Belgium
5.4.2.9 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Indonesia
5.4.3.6 South Korea
5.4.3.7 Thailand
5.4.3.8 Singapore
5.4.3.9 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Colombia
5.4.4.4 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 United Arab Emirates
5.4.5.4 Turkey
5.4.5.5 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
6.4.1 Nestle S.A.
6.4.2 Unilever PLC
6.4.3 The Kraft Heinz Company
6.4.4 General Mills, Inc.
6.4.5 PepsiCo, Inc.
6.4.6 Danone S.A.
6.4.7 Mondelez International, Inc.
6.4.8 Mars, Incorporated
6.4.9 The Coca-Cola Company
6.4.10 The Procter & Gamble Company
6.4.11 Colgate-Palmolive Company
6.4.12 Reckitt Benckiser Group plc
6.4.13 Grupo Bimbo, S.A.B. de C.V.
6.4.14 Groupe Lactalis S.A.
6.4.15 Arla Foods amba
6.4.16 Gujarat Cooperative Milk Marketing Federation (GCMMF)
6.4.17 Nissin Foods Holdings Co., Ltd.
6.4.18 The Campbell's Company
6.4.19 Conagra Brands, Inc.
6.4.20 L'Oreal S.A.
7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
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