MORE FILLING, MORE FLAVOR: ALL-NEW POP-TARTS® SUPER STUFFED TOASTER PASTRIES ANSWERS NUMBER ONE FAN REQUEST

Available in three indulgent flavors, the extra-stuffed variety hits shelves nationwide this April

Key Points:

CHICAGO, March 25, 2026 /PRNewswire/ -- Prepare to be stuffed! Pop-Tarts® is once again answering fan demand with its most requested innovation... EVER!* The all-new Pop-Tarts Super Stuffed toaster pastries feature more filling, more flavor and more of everything you love.

Delivering a sweet and craveable bakery experience, Pop-Tarts Super Stuffed toaster pastries are packed with 50% more filling** and are available in three ooey-gooey and crave-worthy flavors:

"Fans of Pop-Tarts have always loved our filling — so much so that they've spent years asking for more of it. Our all-new Pop-Tarts Super Stuffed toaster pastries deliver exactly that, while upgrading the snacking experience in a Crazy Good way," said Leslie Serro, vice president of marketing for Pop-Tarts, a part of Mars Snacking. "Whether it's a mid-afternoon reward or a late-night indulgence, it's the ultimate treat bursting with more of what fans love to bring joy and comfort to any moment."

Starting this April, fans can get their hands on both Pop-Tarts Super Stuffed Strawberry Blast and Pop-Tarts Super Stuffed Molten Lava Cake varieties on shelves nationwide, while Pop-Tarts Super Stuffed Cinnamon Caramel will be available exclusively at Walmart. Each box contains five individually wrapped toaster pastries, with price varying by retailer.

Follow @PopTartsUS on your favorite social media platforms and visit www.poptarts.com to keep up with the latest news.

ABOUT MARS, INCORPORATED

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

*Source: Kellanova Consumer Contacts Report, 2025

**Compared to Pop-Tarts Frosted Strawberry toaster pastries (48g)

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SOURCE Mars, Incorporated