EV Owner Satisfaction Climbs to New High Amid Sales Slump, JD Power Finds

TROY, Mich.--( BUSINESS WIRE)--While the EV market has experienced significant volatility during the past year, owner sentiment has never been stronger. According to the JD Power 2026 U.S. Electric Vehicle Experience (EVX) Ownership Study, SM released today, overall satisfaction among current battery electric vehicle (BEV) owners is at its highest level since the study’s inception in 2021. Notably, nearly all owners of new BEVs (96%) say they would consider purchasing or leasing another BEV for their next vehicle.

“EV market share has declined sharply following the discontinuation of the federal tax credit program in September 2025, but that dip belies steadily growing customer satisfaction among owners of new EVs,” said Brent Gruber, executive director of the EV practice at JD Power. “Improvements in battery technology, charging infrastructure and overall vehicle performance have driven customer satisfaction to its highest level ever. What’s more, the vast majority of current EV owners say they will consider purchasing another EV for their next vehicle, regardless of whether they benefited from the now-expired federal tax credit.”

Following are some key findings of the 2026 study:

Study Rankings

Tesla Model 3 ranks highest overall and highest in the premium BEV segment with a score of 804. Tesla Model Y (797) ranks second and BMW i4(795) ranks third.

Ford Mustang Mach-E ranks highest in the mass market BEV segment with a score of 760. Hyundai IONIQ 6 (748) ranks second and Kia EV9 (745) ranks third.

There are nine award-eligible models in the premium segment and nine award-eligible models in the mass market segment. Satisfaction among owners of premium BEVs averages 786, up from 756 last year, while satisfaction among owners of mass market BEVs averages 727, versus 725 in 2025.

No models were award-eligible in the PHEV segments; however, the average overall owner satisfaction score for premium PHEVs is 756, up from 741 in 2025 and the average overall satisfaction score for mass market PHEVs is 658, up from 632 last year.

To access the official release and complete visual rank charts, visit: http://www.jdpower.com/pr-id/2026010.

The U.S. Electric Vehicle Experience (EVX) Ownership Study, now in its sixth year, focuses on the crucial first year of ownership. The overall EVX Ownership Index score measures electric vehicle owner satisfaction in both premium and mass market segments. The 2026 study includes 10 factors (in alphabetical order): accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability.

The study is conducted in collaboration with PlugShare, the leading EV driver app maker and research firm. This study sets the standard for benchmarking satisfaction with the critical attributes that affect the total or overall EV ownership experience for both BEV and PHEV vehicles. Survey respondents for the 2026 study include 5,741 owners of 2025 and 2026 model-year BEVs and PHEVs. The study was fielded from August through December 2025.

For more information about the U.S. Electric Vehicle Experience (EVX) Ownership Study, visit https://www.jdpower.com/business/electric-vehicle-experience-evx-ownership-study.

About JD Power

JD Power is a proven leader in business-critical data and intelligence to drive auto-related decisions with confidence and clarity. By leveraging unmatched proprietary data, advanced analytics and deep industry expertise, JD Power fuels original equipment manufacturers, retailers, lenders, insurers and partners to enhance their performance.

Since 1968, JD Power has delivered incisive guidance and intelligence about customer interactions with brands and products. To learn more about the company's business offerings, visit JDPower.com.

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