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Oracle Introduces Fusion Agentic Applications for Customer Experience

prnewswire.com
ORCL Oracle announced new Fusion Agentic Applications for customer experience, powered by AI agents, which are designed to improve sales, service, and marketing processes. The company highlights increased efficiency, loyalty, and revenue as key benefits, indicating a positive outlook for the company's innovation and market position.

Oracle Introduces Fusion Agentic Applications for Customer Experience New class of enterprise applications redefine sales, service, and marketing processes by unlocking time, capacity, and outcomes that were previously out of reach

NEW YORK, April 9, 2026 /PRNewswire/ -- Oracle AI World Tour -- Oracle today announced Fusion Agentic Applications for customer experience (CX). The new agentic applications are powered by coordinated teams of specialized AI agents that are outcome-driven, proactive, reasoning-based, and engineered for enterprise execution. Built into Oracle Fusion Cloud Applications, Fusion Agentic Applications for CX can make and execute decisions within sales, service, and marketing processes by securely accessing unified enterprise data, workflows, policies, approval hierarchies, permissions, and transactional context.

"Customer expectations and operational complexity have outpaced traditional systems, creating an urgent need for applications that don't just support work, but actively drive positive customer outcomes," said Chris Leone, executive vice president of Applications Development, Oracle. "With our new Fusion Agentic Applications for customer experience, sales, service, and marketing teams can move beyond static workflows to embrace outcome-focused execution that increases efficiency, builds loyalty, and expands revenue."

Running on Oracle Cloud Infrastructure, powered by industry-leading LLMs, and extending the world's most complete suite of cloud applications, the new Fusion Agentic Applications move beyond assistance to execution, helping sales, service, and marketing leaders dramatically improve business outcomes. By operating inside the existing Oracle Fusion Applications security framework, the new Fusion Agentic Applications can autonomously progress routine work within guardrails, and surface exceptions, tradeoffs, and decisions where human judgment materially changes the outcome.

There are five new Fusion Agentic Applications available within Oracle Fusion Cloud Customer Experience (CX), including:

The new Fusion Agentic Applications for customer experience are supported by a full AI ecosystem anchored by Oracle AI Agent Studio. With the new Agentic Applications Builder in the Oracle AI Agent Studio, organizations can build, connect, and run AI automation and agentic applications using reusable Oracle, partner, and external agents without traditional application development. In addition, built-in observability, ROI measurement, and safety controls enable agents to deliver measurable value and operate responsibly at scale.

To learn more about Oracle Fusion Applications, visit www.oracle.com/applications

About Oracle Fusion Cloud Applications

Oracle Fusion Cloud Applications provide an integrated suite of AI-powered cloud applications that enable organizations to execute faster, make smarter decisions, and lower costs. Oracle Fusion Applications include:

About Oracle

Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com .

Trademarks

Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

SOURCE Oracle