FLOWERS STILL REIGN SUPREME: 75% OF CONSUMERS CHOOSE BLOOMS FOR MOTHER'S DAY

1-800-Flowers Marks 50 Years of Celebrating Moms with New Insights on How America Is Gifting in 2026

JERICHO, N.Y., April 23, 2026 /PRNewswire/ -- Flowers remain the #1 Mother's Day gift, with 75 percent of consumers planning to purchase blooms for the holiday, according to new insights from the NRF. As 1-800-Flowers.com celebrates its 50th Mother's Day, one of the most significant moments in floral retail, it is unveiling a snapshot of how Americans are honoring moms this year.

From shopping behaviors to trending bouquets, Mother's Day 2026 reflects a broader evolution in how, when and why consumers gift.

1-800-Flowers Mother's Day Facts by The Numbers

What's Trending for Mother's Day

About 1-800-Flowers.com®

For 50 years, 1-800-Flowers.com has offered truly original floral arrangements, plants, and unique gifts to celebrate birthdays, anniversaries, everyday occasions, and seasonal holidays, and to deliver comfort during times of grief. Backed by a caring team obsessed with service, 1-800-Flowers.com provides customers with thoughtful ways to express themselves and connect with the most important people in their lives.

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SOURCE 1-800-FLOWERS.COM, Inc.