Booking.com Reveals Nine Travel Predictions for 2027

AMSTERDAM, Oct. 14, 2026 /PRNewswire/ -- Booking.com's Travel Predictions for 2027 forecast that Canadian travellers will take things beyond the traditional itinerary. Between lower appetites and higher sobriety culture, couples using long hikes to have difficult conversations, paranormal encounters, and more, travel will be going off-script.

This year, as Booking.com marks 30 years of industry innovation with a mission to make it easier for everyone to experience the world, proprietary consumer research combined with input from travel and technology expert employees identified the behaviours and motivations shaping travel for the year ahead.

Paul Hennessy, Chief Marketing Officer at Booking.com, says: "Travel is becoming less about following a formula and more about expressing who you are. Travellers are challenging the conventions of how, why and with whom we travel, and technology is giving them more freedom to do it with confidence. At Booking.com, we're actively building for the future of travel by combining AI with deeper personalization to tailor every step of the journey to individual intent and emotion, making it easier for everyone to experience the world - on their own terms."

About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com's marketplace seamlessly connects millions of travellers with memorable experiences every day. For more information, follow @bookingcom on social media or visit news.booking.com

SOURCE Booking.com