Form 8-K

8-K — AMERICAN REBEL HOLDINGS INC

Accession: 0001493152-26-041817

Filed: 2026-09-09

Period: 2026-09-01

CIK: 0001648087

SIC: 3490 (MISCELLANEOUS FABRICATED METAL PRODUCTS)

Item: Entry into a Material Definitive Agreement

Item: Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant

Item: Unregistered Sales of Equity Securities

Item: Regulation FD Disclosure

Item: Other Events

Item: Financial Statements and Exhibits

Documents

8-K — form8-k.htm (Primary)

EX-10.1 (ex10-1.htm)

EX-10.2 (ex10-2.htm)

EX-10.3 (ex10-3.htm)

EX-10.4 (ex10-4.htm)

EX-99.1 (ex99-1.htm)

GRAPHIC (ex10-1_001.jpg)

GRAPHIC (ex10-1_002.jpg)

GRAPHIC (ex10-1_003.jpg)

GRAPHIC (ex10-1_004.jpg)

GRAPHIC (ex10-1_005.jpg)

GRAPHIC (ex10-1_006.jpg)

GRAPHIC (ex10-1_007.jpg)

GRAPHIC (ex10-1_008.jpg)

GRAPHIC (ex10-1_009.jpg)

GRAPHIC (ex10-1_010.jpg)

GRAPHIC (ex10-1_011.jpg)

GRAPHIC (ex10-1_012.jpg)

GRAPHIC (ex10-1_013.jpg)

GRAPHIC (ex10-1_014.jpg)

GRAPHIC (ex10-1_015.jpg)

GRAPHIC (ex10-1_016.jpg)

GRAPHIC (ex10-1_017.jpg)

GRAPHIC (ex10-1_018.jpg)

GRAPHIC (ex10-2_001.jpg)

GRAPHIC (ex10-2_002.jpg)

GRAPHIC (ex10-2_003.jpg)

GRAPHIC (ex10-2_004.jpg)

GRAPHIC (ex10-2_005.jpg)

GRAPHIC (ex10-2_006.jpg)

GRAPHIC (ex10-2_007.jpg)

GRAPHIC (ex10-2_008.jpg)

GRAPHIC (ex10-2_009.jpg)

GRAPHIC (ex10-2_010.jpg)

GRAPHIC (ex10-2_011.jpg)

GRAPHIC (ex10-2_012.jpg)

GRAPHIC (ex10-2_013.jpg)

GRAPHIC (ex10-2_014.jpg)

GRAPHIC (ex10-2_015.jpg)

GRAPHIC (ex10-3_001.jpg)

GRAPHIC (ex10-3_002.jpg)

GRAPHIC (ex10-3_003.jpg)

GRAPHIC (ex10-3_004.jpg)

GRAPHIC (ex10-3_005.jpg)

GRAPHIC (ex10-3_006.jpg)

GRAPHIC (ex10-3_007.jpg)

GRAPHIC (ex10-3_008.jpg)

GRAPHIC (ex10-3_009.jpg)

GRAPHIC (ex10-3_010.jpg)

GRAPHIC (ex10-3_011.jpg)

GRAPHIC (ex10-3_012.jpg)

GRAPHIC (ex10-3_013.jpg)

GRAPHIC (ex10-3_014.jpg)

GRAPHIC (ex10-3_015.jpg)

GRAPHIC (ex10-3_016.jpg)

GRAPHIC (ex10-3_017.jpg)

GRAPHIC (ex10-3_018.jpg)

GRAPHIC (ex10-4_001.jpg)

GRAPHIC (ex10-4_002.jpg)

GRAPHIC (ex10-4_003.jpg)

GRAPHIC (ex10-4_004.jpg)

GRAPHIC (ex10-4_005.jpg)

GRAPHIC (ex10-4_006.jpg)

GRAPHIC (ex10-4_007.jpg)

GRAPHIC (ex10-4_008.jpg)

GRAPHIC (ex10-4_009.jpg)

GRAPHIC (ex10-4_010.jpg)

GRAPHIC (ex10-4_011.jpg)

GRAPHIC (ex10-4_012.jpg)

GRAPHIC (ex10-4_013.jpg)

GRAPHIC (ex10-4_014.jpg)

GRAPHIC (ex10-4_015.jpg)

GRAPHIC (ex99-1_001.jpg)

GRAPHIC (ex99-1_002.jpg)

XML — IDEA: XBRL DOCUMENT (R1.htm)

8-K

8-K (Primary)

Filename: form8-k.htm · Sequence: 1

false

0001648087

2026-09-01

iso4217:USD

xbrli:shares

iso4217:USD

xbrli:shares

UNITED

STATES

SECURITIES

AND EXCHANGE COMMISSION

Washington,

D.C. 20549

FORM

8-K

CURRENT

REPORT

Pursuant

to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date

of Report (Date of earliest event reported) September 1, 2026

AMERICAN

REBEL HOLDINGS, INC.

(Exact

name of registrant as specified in its charter)

Nevada

001-41267

47-3892903

(State

or other jurisdiction

incorporation)

(Commission

File

Number)

(IRS

Employer

Identification

No.)

218

3rd Avenue North, #400

Nashville,

Tennessee

37201

(Address

of principal executive offices)

(Zip

Code)

Registrant’s

telephone number, including area code: (833) 267-3235

Check

the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under

any of the following provisions:

☐

Written

communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐

Soliciting

material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐

Pre-commencement

communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐

Pre-commencement

communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities

registered pursuant to Section 12(b) of the Act: None

Indicate

by check mark whether the registrant is an emerging growth company as deﬁned in Rule 405 of the Securities Act of 1933 (§230.405

of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging

growth company ☐

an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying

with any new or revised ﬁnancial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item

1.01 Entry into a Material Definitive Agreement.

Convertible

Promissory Notes

September 2, 2026, the Company entered into separate Securities Purchase Agreements with Monroe Street Capital Partners, LP (“Monroe”)

and Lambda Ventures LLC (“Lambda”), pursuant to which the Company issued convertible promissory notes to each investor in

the principal amount of $82,500 for Monroe and $55,000 for Lambda, for an aggregate principal amount of $137,500 (collectively, the “Notes”).

The Company intends to use the net proceeds from the Notes to support ongoing operational consolidation efforts and to strengthen

working capital during the transition period.

The

Monroe Note was issued for a purchase price of $82,500 and includes an original issue discount of $7,500, carries a one-time interest

charge of fifteen percent (15%) of the principal amount ($12,375) and matures twelve months from its respective issue date. The Lambda

Note was issued for a purchase price of $55,000 and includes an original issue discount of $5,000, carries a one-time interest charge

of fifteen percent (15%) of the principal amount ($8,250) and matures twelve months from its respective issue date. Both Notes included

a provision for the payment to each investor of $5,000 for their respective legal fees. Net proceeds received by the Company were $115,000.

Upon

an Event of Default or upon mutual written consent of the holder and the Company, each holder has the right to convert all or a portion

of the outstanding principal and interest under its Note into shares of the Company’s common stock at a conversion price equal

to 75% of the lowest traded price of the Company’s common stock on the Principal Market during the five trading days preceding

the applicable conversion date, subject to the adjustments and beneficial ownership limitations contained in the Notes. The Note holders

are entitled to deduct $1,750 from the conversion amount in each notice of conversion to cover the holder’s conversion-related

fees. The Company believes the financing structure provides flexibility during its ongoing operational realignment.

The

Company is required to pay the Note holders monthly amortization payments ($13,553.57 for Monroe and $9,035.71 for Lambda) commencing

on March 1, 2027 through September 1, 2027. Total payments will be $94,875 for Monroe and $63,250 for Lambda.

Upon

an event of default, the Notes shall become immediately due and payable at an amount equal to 150% of outstanding principal and accrued

interest through the date of repayment, plus costs of collection, all without demand or notice. Default interest shall accrue at the

lesser of 22% per annum or the maximum rate permitted by law. The Note holders retain the right to convert all or any portion of the

Notes, including any default amount, into shares of Common Stock at any time, including after the maturity date. Events of default include,

among others, failure to pay principal or interest when due, failure to timely deliver shares of Common Stock upon conversion, breach

of representations, warranties, or covenants under the Purchase Agreements, the Company’s failure to maintain the required share

reserve, cross-default with other Company indebtedness after expiration of applicable cure periods, and failure to comply with the reporting

requirements of the Securities Exchange Act of 1934, as amended.

connection with the issuance of the Notes, the Company agreed to issue 38,400 restricted shares of common stock to Monroe and 25,600

restricted shares of common stock to Lambda as commitment shares, for an aggregate of 64,000 shares.

connection with the Notes, the Company entered into Irrevocable Transfer Agent Instruction Letters with Securities Transfer Company,

the Company’s transfer agent (collectively, the “Transfer Agent Instructions”), pursuant to which the Company has irrevocably

reserved 40,000,000 shares of Common Stock for issuance upon conversion of the Notes. Each Note requires a minimum reserve of the greater

of 20,000,000 shares or four times the number of shares issuable upon full conversion at the then-applicable conversion price. Each Note

holder has the right to increase the share reservation at any time without the Company’s consent.

The

foregoing descriptions of the Securities Purchase Agreements and Notes do not purport to be complete and are qualified in their entirety

by reference to the full text of such agreements, which are filed as exhibits to this Current Report on Form 8-K and incorporated herein

by reference.

Item

2.03 Creation of a Direct Financial Obligation or an Obligation Under an Off-Balance Sheet Arrangement of a Registrant.

The

information set forth above in Item 1.01 of this Current Report on Form 8-K is incorporated herein by reference.

Item

3.02 Unregistered Sales of Equity Securities.

September 2, 2026, Silverback Capital Corporation (“SCC”) requested the issuance of 500,000 shares of Common Stock to SCC,

representing a payment of approximately $51,250.

September 2, 2026, the Company authorized the issuance of 38,400 restricted shares of common stock to Monroe and 25,600 restricted shares

of common stock to Lambda as commitment shares for the Notes set forth in Item 1.01 above, for an aggregate of 64,000 shares.

All

of the above-described issuances (if any) were exempt from registration pursuant to Section 4(a)(2), and/or Regulation D of the Securities

Act as transactions not involving a public offering. With respect to each transaction listed above, no general solicitation was made

by either the Company or any person acting on its behalf. All such securities issued pursuant to such exemptions are restricted securities

as defined in Rule 144(a)(3) promulgated under the Securities Act, appropriate legends have been placed on the documents evidencing the

securities, and may not be offered or sold absent registration or pursuant to an exemption therefrom.

Item

7.01. Regulation FD Disclosure.

August 31, 2026 and corrected on September 1, 2026, the Company’s wholly-owned subsidiary, Champion Safe Company, Inc., issued

a press release titled “Champion Safe Builds Second-Half Momentum and Deepens Dealer Partnerships at the 2026 NBS Fall Semi-Annual

Market.” A copy of the press release is furnished herewith as Exhibit 99.1 to this Current Report.

The Company notes that the corrected

version of the press release issued on September 1, 2026 inadvertently referenced the Company’s ticker symbol as ‘OTC PINK:

AREB’ in several places. The correct designation is ‘OTCID: AREB,’ which was properly reflected in the initial August

31, 2026 release.

The

information contained in this Item 7.01 of this Current Report, including Exhibits 99.1 and 99.2 hereto, is being furnished pursuant

to Item 7.01 and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended

(the “Exchange Act”), or otherwise subject to the liabilities of that section, and it shall not be deemed incorporated by

reference in any filing under the Securities Act of 1933, as amended, or under the Exchange Act, whether made before or after the date

hereof, except as expressly set forth by specific reference in such filing to this Item 7.01 of this Current Report.

Champion

Safe continues to experience constructive dealer engagement, supporting second-half momentum across the Company’s core product

lines.

Item

8.01 Other Information.

Default

on Lease

February 2, 2026, Oddo Development Company, Inc. filed a complaint against American Rebel, Inc. and Champion Safe Company, Inc. (both

wholly-owned subsidiaries of the Company) in the 10th Judicial District of Johnson County, Kansas (Case No. JO-2026-CV-000301) seeking

unpaid rent, fees and expenses related to the 8500 Marshall Drive, Lenexa, Kansas property leased by American Rebel, Inc. This matter

was initially settled on March 23, 2026 with all parties entering into a Settlement and Forbearance Agreement, along with a Stipulation

for Entry of Judgment; however, the Company defaulted in required payments due under the Settlement and Forbearance Agreement. Oddo Development

Company filed a Motion for Entry of Judgment and Notice of Hearing set for September 9, 2026. The Company continues to attempt to rectify

the default and negotiate a revised settlement agreement; however, it is unlikely it would occur prior to the hearing. The Company

is proactively working toward a mutually acceptable resolution while continuing broader cost-reduction initiatives.

Shutting

Down Lenexa Facility

The

Lenexa facility was originally intended to play a meaningful role in the Company’s expansion strategy. The Company contemplated

using the location as a secondary Midwest distribution hub for safes and vault doors, while also supporting a broader expansion of its

concealed-carry product lines, including clothing, jackets, backpacks, and related products.

That

operating plan was developed when the Company anticipated a more robust capital-raising environment and greater flexibility to fund inventory,

staffing, warehousing, distribution, marketing, and expansion initiatives.

The

Company has now determined that it is no longer economically practical to continue that plan from Lenexa. American Rebel Holdings and

American Rebel, Inc. have therefore formalized a strategic contingency decision to close and consolidate the Kansas City metropolitan-area

operations conducted from the premises. The Company will not pursue the planned Midwest distribution expansion from Lenexa and does not

intend to reinstate, renew, or extend the lease. The consolidation of the Lenexa operations is expected to reduce overhead and strengthen

the Company’s balance sheet heading into 2027. The Company is planning for an orderly transition and surrender of the premises

by 5:00 p.m. Central Time on September 20, 2026.

Certain

historical concealed-carry clothing, jacket, and backpack inventory associated with the legacy operation was previously written off for

accounting purposes in connection with the reaudits of prior fiscal years. The Company’s strategic focus outside of the strategic

brand expansion and the American Rebel Beverages strategy remains on its core safe and security product lines, which continue to demonstrate

stable dealer demand.

Following

the consolidation, American Rebel, Inc., will likely be formally wound down and dissolved prior to the end of the calendar year, subject

to required board action, creditor and claim resolution, preservation of records, and applicable law. The Company believes these actions

position American Rebel for a more streamlined and financially disciplined operating structure going forward.

Item

9.01 Financial Statements and Exhibits.

(d)

Exhibits.

Exhibit

Number

Description

10.1

Monroe Securities Purchase Agreement dated September 2, 2026

10.2

Monroe Note dated September 2, 2026

10.3

Lambda Securities Purchase Agreement dated September 2, 2026

10.4

Lambda Note dated September 2, 2026

99.1

Champion Safe Builds Second-Half Momentum Press Release, as corrected, dated September 1, 2026

104

Cover

Page Interactive Data File

SIGNATURES

Pursuant

to the requirements of the Securities Exchange Act of 1934 the registrant has duly caused this report to be signed on its behalf by the

undersigned hereunto duly authorized.

AMERICAN

REBEL HOLDINGS, INC.

Date:

September 8, 2026

By:

/s/

Charles A. Ross, Jr.

Charles

A. Ross, Jr.

Chief

Executive Officer

EX-10.1

Filename: ex10-1.htm · Sequence: 2

Exhibit 10.1

EX-10.2

Filename: ex10-2.htm · Sequence: 3

Exhibit

10.2

EX-10.3

Filename: ex10-3.htm · Sequence: 4

Exhibit

10.3

EX-10.4

Filename: ex10-4.htm · Sequence: 5

Exhibit 10.4

EX-99.1

Filename: ex99-1.htm · Sequence: 6

Exhibit

99.1

CORRECTION

FROM SOURCE: Champion Safe Builds Second-Half Momentum and Deepens Dealer Partnerships at the 2026 NBS Fall Semi-Annual Market

(Event

Title Correction: 2026 NBS Fall Semi-Annual Market)

Nation’s

Best Sports market delivers valuable dealer insight and reinforces Champion’s focus on production, fulfillment, dealer support

and long-term growth

PROVO,

UT / ACCESS Newswire / September 1, 2026 / Champion Safe Company (championsafe.com), a premier manufacturer of high-security

safes and vault doors, and a proud subsidiary of American Rebel Holdings, Inc. (OTC PINK:AREB), America’s Patriotic Brand™,

concluded its participation in the 2026 Nation’s Best Sports Fall Semi-Annual Market, held August 24-27 at the Oklahoma City Convention

Center.

The

four-day market brought Champion together with independently owned sporting goods retailers from across the country at a critical point

in the retail calendar. With fall hunting seasons approaching and year-end business planning underway, the event gave Champion an opportunity

to work directly with dealers on product assortment, customer demand, merchandising priorities and the issues affecting their businesses

in local markets.

Champion

also used the market to discuss its continued focus on manufacturing execution and fulfillment. Following the company’s recent

strategic growth capital investment, additional resources have already been directed toward production, supplier continuity and operations

to better serve existing dealer demand and support long-term growth.

“NBS

gives us valuable time with dealers who know their customers and their markets extremely well,” said Tom Mihalek, CEO of Champion

Safe Company. “Those conversations help us stay focused on what matters to our partners: strong products, dependable fulfillment,

clear communication and responsive support. We have put additional resources behind production and operations, and our focus is on execution

and delivering for our dealers.”

Dealer

Insight That Reaches Beyond the Show Floor

Independent

specialty retailers occupy a unique position between manufacturers and consumers. They see firsthand which features customers value,

which questions are influencing purchases, where pricing matters, how products perform on a showroom floor and what manufacturers can

do better to support the sale.

Champion

used the NBS Fall Market as an opportunity to listen to that feedback while discussing its safe and vault door portfolio, dealer support,

product positioning and opportunities for continued growth.

Those

face-to-face conversations also give Champion an opportunity to strengthen relationships that cannot be replicated through email, phone

calls or digital ordering alone. The company views buying-group markets as working sessions where dealers and manufacturers can openly

discuss what is happening at retail and identify ways to improve the business together.

“Our

dealers are not simply customers placing orders with us - they are partners who help shape how Champion competes in the marketplace,”

Mihalek said. “When a dealer tells us what customers are asking for, where we can improve or what is working particularly well,

we need to listen. That feedback influences how we think about products, service, marketing and the overall dealer experience.”

Execution

Supports Long-Term Growth

Champion’s

current operational priorities are closely connected to its broader growth strategy. Increasing manufacturing throughput and shipping

existing open orders allows the company to serve dealer demand already in hand while converting completed shipments into recognized revenue.

Champion

remains focused on production, supply continuity, scheduling, dealer communication and getting completed products into dealer showrooms

as efficiently as possible. At the same time, direct dealer engagement at markets such as NBS helps Champion better align future product,

sales and support initiatives with conditions at retail.

Years of Strengthening Independent Retail

Nation’s

Best Sports is celebrating 70 years of supporting independently owned sporting goods retailers in 2026. Founded in 1956 when a group

of retailers pooled their purchasing power to compete more effectively, NBS has grown into one of North America’s leading sporting

goods buying organizations.

Today,

the organization represents more than 460 retail members and works with more than 1,500 vendor partners across the United States, Canada

and Puerto Rico.

Unlike

a traditional trade show where retailers may simply browse exhibits, NBS buying markets are specifically structured for conducting business.

Members meet directly with approved vendors, evaluate products and buying programs, and make inventory decisions for their individual

markets while retaining the independence that defines their businesses.

That

model closely aligns with Champion’s dealer-focused distribution strategy.

Champion

believes knowledgeable independent retailers remain one of the best environments for purchasing a premium safe. The products require

more consideration than a typical consumer purchase, and experienced dealers can help customers understand differences in construction,

fire protection, locking systems, size, placement, delivery and installation before making a long-term investment.

Continued Commitment to the Dealer

Champion’s

participation in the Fall Market also reinforced the company’s broader commitment to improving the experience it provides its dealer

network.

The

company remains focused on stronger operational execution, responsive communication and providing dealers with products and support that

help them compete effectively in their local markets. Champion views progress in each of those areas as essential to strengthening dealer

confidence and building sustainable long-term growth.

Champion moves through the second half of 2026, the company expects insights gathered from its dealer partners to continue informing

decisions across sales, marketing, product and operations.

“Independent

retailers have helped build Champion for more than 25 years, and they remain fundamental to where we go next,” Mihalek said. “NBS

has created an organization that allows those businesses to remain independent while gaining the advantages that come from working together.

We value our relationship with NBS and its members, and we look forward to continuing to earn their business.”

NBS

members interested in Champion Safe products can contact the Champion sales team at (801) 377-7199.

About

Champion Safe Company

Champion

Safe Co. has been manufacturing high-quality safes and vault doors for over 25 years, delivering serious security and fire protection

for homeowners and businesses.

Champion

Safes feature:

● 100%

American-made, high-strength steel

● Full-length

double steel door construction

● Industry-leading

fire and theft protection

● Lifetime

Warranty

Real-world

events continue to demonstrate the importance of proven protection:

Watch

a recent burglary attempt where intruders attacked a Champion Safe for hours without gaining access: youtube.com/watch?v=KgK8_VJGgmo

Watch

a catastrophic house fire recovery where a Champion Safe preserved irreplaceable valuables after the home was destroyed: youtube.com/watch?v=B2j8gtHC-fk

Learn

more at championsafe.com

About

American Rebel Holdings, Inc. (OTC PINK:AREB)

American

Rebel Holdings, Inc. (OTCID:AREB) is a diversified patriotic lifestyle company founded by CEO Andy Ross. The Company began with branded

safes and personal security products and has expanded into beverages, apparel, and accessories. With the introduction and growth of American

Rebel Light Beer, the Company continues to execute its distribution-first strategy while building American Rebel as America’s Patriotic

Brand.

For

more information, visit americanrebelbeer.com and americanrebel.com.

Watch

the American Rebel Story as told by our CEO Andy Ross.

Contact

Information

Locate

a Champion Safe Dealer: https://www.championsafe.com/dealer-directory

Become

a Champion Safe Dealer: https://www.championsafe.com/become-a-dealer

Investor

Relations: ir@americanrebel.com

Forward-Looking

Statements

This

press release contains forward-looking statements within the meaning of federal securities laws. Forward-looking statements generally

may be identified by the use of words such as “believe,” “expect,” “anticipate,” “intend,”

“plan,” “may,” “will,” “should,” “continue,” “estimate,” “project,”

“potential,” “target,” “opportunity,” “focus,” “position,” “seek,”

“strategy,” and similar expressions.

Forward-looking

statements are based on current expectations, estimates, assumptions, and projections of management and involve known and unknown risks,

uncertainties, and other factors that may cause actual results, performance, or achievements to differ materially from those expressed

or implied by such statements.

Forward-looking

statements in this press release include, but are not limited to, statements regarding Champion Safe Company’s manufacturing capacity

and throughput; production and operational improvement initiatives; supplier relationships and supply continuity; inventory availability;

fulfillment performance; shipment volumes; dealer service levels; operational efficiencies; production scheduling improvements; customer

demand; dealer demand; retailer engagement; dealer confidence; dealer growth; participation in and benefits derived from industry trade

shows and buying group events, including the Nation’s Best Sports Fall Semi-Annual Market; expansion and strengthening of dealer

relationships; anticipated benefits of dealer feedback and market intelligence; effectiveness of dealer support, sales, marketing, merchandising,

and promotional programs; consumer acceptance of Champion products; product quality and performance; market penetration; competitive

positioning; market opportunities in the outdoor, hunting, shooting sports, firearm storage, and home security categories; seasonal demand

trends; opportunities associated with the fall and holiday selling seasons; revenue growth; margin improvement; profitability; financial

performance; scalability of operations; long-term business strategy; and Champion Safe’s ability to execute its business plan and

achieve sustainable growth.

Forward-looking

statements also include statements concerning expectations regarding the strength and durability of the Champion Safe brand; the Company’s

ability to maintain and expand relationships with independent retailers, distributors, buying groups, and suppliers; the value and anticipated

impact of feedback received directly from dealers; the attractiveness of Champion products to consumers; anticipated benefits from improvements

in manufacturing execution, fulfillment, communication, dealer support, and operational performance; future product demand; future orders;

repeat purchases by dealers and consumers; dealer and consumer confidence; brand awareness initiatives; and the Company’s ability

to capitalize on opportunities within the outdoor recreation, sporting goods, firearm storage, and residential security markets.

There

can be no assurance that anticipated operational improvements, dealer engagement, dealer confidence, customer purchasing activity, retailer

growth initiatives, inventory availability, fulfillment performance, market acceptance, distribution opportunities, revenue generation,

or sales growth will occur as expected, or at all. Actual results may differ materially from those expressed or implied in forward-looking

statements due to a variety of factors.

These

risks and uncertainties include, without limitation: manufacturing interruptions or inefficiencies; supply chain disruptions; supplier

performance issues; shortages or increased costs of raw materials, steel, components, labor, or transportation; logistics challenges;

freight delays; order modifications, postponements, or cancellations; dealer inventory and purchasing decisions; changes in consumer

preferences; shifts in demand within the outdoor, hunting, sporting goods, firearm storage, and home security industries; competitive

pressures; pricing pressures; inflationary conditions; changes in economic conditions; higher interest rates; reduced consumer discretionary

spending; labor availability; regulatory developments; litigation; cybersecurity incidents; natural disasters; geopolitical events; public

health events; the availability of capital; the Company’s ability to deploy capital effectively; and the Company’s ability

to successfully execute operational, manufacturing, sales, marketing, dealer-support, and growth initiatives.

addition, as a subsidiary of American Rebel Holdings, Inc. (OTC PINK:AREB), Champion Safe’s operations and performance may be impacted

by factors affecting American Rebel Holdings, Inc., including overall corporate liquidity, access to financing, capital market conditions,

strategic initiatives, operating results, distribution and expansion efforts, acquisitions, integration activities, cost management initiatives,

and general business conditions affecting one or more of its operating subsidiaries.

Forward-looking

statements regarding future revenue, earnings, profitability, shipments, dealer growth, market opportunities, consumer and dealer demand,

business performance, operational improvements, dealer relationships, and strategic execution are inherently uncertain. Investors are

cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Additional

information concerning risk factors and uncertainties that could cause actual results to differ materially from those projected is contained

in American Rebel Holdings, Inc.’s filings with the U.S. Securities and Exchange Commission, including its Annual Reports on Form

10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and other filings made with the SEC from time to time.

Champion

Safe Company and American Rebel Holdings, Inc. undertake no obligation to publicly update, revise, or otherwise release any revisions

to forward-looking statements contained herein, whether as a result of new information, future events, changed circumstances, or otherwise,

except as required by applicable law.

SOURCE:

American Rebel Holdings

GRAPHIC

Filename: ex10-1_001.jpg · Sequence: 7

Binary file (585693 bytes)

Download ex10-1_001.jpg

GRAPHIC

Filename: ex10-1_002.jpg · Sequence: 8

Binary file (780371 bytes)

Download ex10-1_002.jpg

GRAPHIC

Filename: ex10-1_003.jpg · Sequence: 9

Binary file (736858 bytes)

Download ex10-1_003.jpg

GRAPHIC

Filename: ex10-1_004.jpg · Sequence: 10

Binary file (762914 bytes)

Download ex10-1_004.jpg

GRAPHIC

Filename: ex10-1_005.jpg · Sequence: 11

Binary file (846469 bytes)

Download ex10-1_005.jpg

GRAPHIC

Filename: ex10-1_006.jpg · Sequence: 12

Binary file (650722 bytes)

Download ex10-1_006.jpg

GRAPHIC

Filename: ex10-1_007.jpg · Sequence: 13

Binary file (727017 bytes)

Download ex10-1_007.jpg

GRAPHIC

Filename: ex10-1_008.jpg · Sequence: 14

Binary file (742779 bytes)

Download ex10-1_008.jpg

GRAPHIC

Filename: ex10-1_009.jpg · Sequence: 15

Binary file (805134 bytes)

Download ex10-1_009.jpg

GRAPHIC

Filename: ex10-1_010.jpg · Sequence: 16

Binary file (622187 bytes)

Download ex10-1_010.jpg

GRAPHIC

Filename: ex10-1_011.jpg · Sequence: 17

Binary file (886428 bytes)

Download ex10-1_011.jpg

GRAPHIC

Filename: ex10-1_012.jpg · Sequence: 18

Binary file (618200 bytes)

Download ex10-1_012.jpg

GRAPHIC

Filename: ex10-1_013.jpg · Sequence: 19

Binary file (339715 bytes)

Download ex10-1_013.jpg

GRAPHIC

Filename: ex10-1_014.jpg · Sequence: 20

Binary file (105659 bytes)

Download ex10-1_014.jpg

GRAPHIC

Filename: ex10-1_015.jpg · Sequence: 21

Binary file (34452 bytes)

Download ex10-1_015.jpg

GRAPHIC

Filename: ex10-1_016.jpg · Sequence: 22

Binary file (878234 bytes)

Download ex10-1_016.jpg

GRAPHIC

Filename: ex10-1_017.jpg · Sequence: 23

Binary file (861072 bytes)

Download ex10-1_017.jpg

GRAPHIC

Filename: ex10-1_018.jpg · Sequence: 24

Binary file (435403 bytes)

Download ex10-1_018.jpg

GRAPHIC

Filename: ex10-2_001.jpg · Sequence: 25

Binary file (725071 bytes)

Download ex10-2_001.jpg

GRAPHIC

Filename: ex10-2_002.jpg · Sequence: 26

Binary file (859920 bytes)

Download ex10-2_002.jpg

GRAPHIC

Filename: ex10-2_003.jpg · Sequence: 27

Binary file (872860 bytes)

Download ex10-2_003.jpg

GRAPHIC

Filename: ex10-2_004.jpg · Sequence: 28

Binary file (869980 bytes)

Download ex10-2_004.jpg

GRAPHIC

Filename: ex10-2_005.jpg · Sequence: 29

Binary file (814601 bytes)

Download ex10-2_005.jpg

GRAPHIC

Filename: ex10-2_006.jpg · Sequence: 30

Binary file (762443 bytes)

Download ex10-2_006.jpg

GRAPHIC

Filename: ex10-2_007.jpg · Sequence: 31

Binary file (693145 bytes)

Download ex10-2_007.jpg

GRAPHIC

Filename: ex10-2_008.jpg · Sequence: 32

Binary file (722661 bytes)

Download ex10-2_008.jpg

GRAPHIC

Filename: ex10-2_009.jpg · Sequence: 33

Binary file (624429 bytes)

Download ex10-2_009.jpg

GRAPHIC

Filename: ex10-2_010.jpg · Sequence: 34

Binary file (625176 bytes)

Download ex10-2_010.jpg

GRAPHIC

Filename: ex10-2_011.jpg · Sequence: 35

Binary file (928366 bytes)

Download ex10-2_011.jpg

GRAPHIC

Filename: ex10-2_012.jpg · Sequence: 36

Binary file (758201 bytes)

Download ex10-2_012.jpg

GRAPHIC

Filename: ex10-2_013.jpg · Sequence: 37

Binary file (118484 bytes)

Download ex10-2_013.jpg

GRAPHIC

Filename: ex10-2_014.jpg · Sequence: 38

Binary file (68513 bytes)

Download ex10-2_014.jpg

GRAPHIC

Filename: ex10-2_015.jpg · Sequence: 39

Binary file (238057 bytes)

Download ex10-2_015.jpg

GRAPHIC

Filename: ex10-3_001.jpg · Sequence: 40

Binary file (594615 bytes)

Download ex10-3_001.jpg

GRAPHIC

Filename: ex10-3_002.jpg · Sequence: 41

Binary file (802504 bytes)

Download ex10-3_002.jpg

GRAPHIC

Filename: ex10-3_003.jpg · Sequence: 42

Binary file (729584 bytes)

Download ex10-3_003.jpg

GRAPHIC

Filename: ex10-3_004.jpg · Sequence: 43

Binary file (755090 bytes)

Download ex10-3_004.jpg

GRAPHIC

Filename: ex10-3_005.jpg · Sequence: 44

Binary file (867681 bytes)

Download ex10-3_005.jpg

GRAPHIC

Filename: ex10-3_006.jpg · Sequence: 45

Binary file (636298 bytes)

Download ex10-3_006.jpg

GRAPHIC

Filename: ex10-3_007.jpg · Sequence: 46

Binary file (752422 bytes)

Download ex10-3_007.jpg

GRAPHIC

Filename: ex10-3_008.jpg · Sequence: 47

Binary file (740741 bytes)

Download ex10-3_008.jpg

GRAPHIC

Filename: ex10-3_009.jpg · Sequence: 48

Binary file (793658 bytes)

Download ex10-3_009.jpg

GRAPHIC

Filename: ex10-3_010.jpg · Sequence: 49

Binary file (625394 bytes)

Download ex10-3_010.jpg

GRAPHIC

Filename: ex10-3_011.jpg · Sequence: 50

Binary file (892189 bytes)

Download ex10-3_011.jpg

GRAPHIC

Filename: ex10-3_012.jpg · Sequence: 51

Binary file (619068 bytes)

Download ex10-3_012.jpg

GRAPHIC

Filename: ex10-3_013.jpg · Sequence: 52

Binary file (342612 bytes)

Download ex10-3_013.jpg

GRAPHIC

Filename: ex10-3_014.jpg · Sequence: 53

Binary file (91949 bytes)

Download ex10-3_014.jpg

GRAPHIC

Filename: ex10-3_015.jpg · Sequence: 54

Binary file (34978 bytes)

Download ex10-3_015.jpg

GRAPHIC

Filename: ex10-3_016.jpg · Sequence: 55

Binary file (879991 bytes)

Download ex10-3_016.jpg

GRAPHIC

Filename: ex10-3_017.jpg · Sequence: 56

Binary file (863868 bytes)

Download ex10-3_017.jpg

GRAPHIC

Filename: ex10-3_018.jpg · Sequence: 57

Binary file (436296 bytes)

Download ex10-3_018.jpg

GRAPHIC

Filename: ex10-4_001.jpg · Sequence: 58

Binary file (725402 bytes)

Download ex10-4_001.jpg

GRAPHIC

Filename: ex10-4_002.jpg · Sequence: 59

Binary file (864962 bytes)

Download ex10-4_002.jpg

GRAPHIC

Filename: ex10-4_003.jpg · Sequence: 60

Binary file (868902 bytes)

Download ex10-4_003.jpg

GRAPHIC

Filename: ex10-4_004.jpg · Sequence: 61

Binary file (865145 bytes)

Download ex10-4_004.jpg

GRAPHIC

Filename: ex10-4_005.jpg · Sequence: 62

Binary file (812334 bytes)

Download ex10-4_005.jpg

GRAPHIC

Filename: ex10-4_006.jpg · Sequence: 63

Binary file (749316 bytes)

Download ex10-4_006.jpg

GRAPHIC

Filename: ex10-4_007.jpg · Sequence: 64

Binary file (684718 bytes)

Download ex10-4_007.jpg

GRAPHIC

Filename: ex10-4_008.jpg · Sequence: 65

Binary file (713422 bytes)

Download ex10-4_008.jpg

GRAPHIC

Filename: ex10-4_009.jpg · Sequence: 66

Binary file (621793 bytes)

Download ex10-4_009.jpg

GRAPHIC

Filename: ex10-4_010.jpg · Sequence: 67

Binary file (624746 bytes)

Download ex10-4_010.jpg

GRAPHIC

Filename: ex10-4_011.jpg · Sequence: 68

Binary file (919464 bytes)

Download ex10-4_011.jpg

GRAPHIC

Filename: ex10-4_012.jpg · Sequence: 69

Binary file (730472 bytes)

Download ex10-4_012.jpg

GRAPHIC

Filename: ex10-4_013.jpg · Sequence: 70

Binary file (124598 bytes)

Download ex10-4_013.jpg

GRAPHIC

Filename: ex10-4_014.jpg · Sequence: 71

Binary file (68030 bytes)

Download ex10-4_014.jpg

GRAPHIC

Filename: ex10-4_015.jpg · Sequence: 72

Binary file (238428 bytes)

Download ex10-4_015.jpg

GRAPHIC

Filename: ex99-1_001.jpg · Sequence: 73

Binary file (72265 bytes)

Download ex99-1_001.jpg

GRAPHIC

Filename: ex99-1_002.jpg · Sequence: 74

Binary file (78685 bytes)

Download ex99-1_002.jpg

XML — IDEA: XBRL DOCUMENT

XML

Filename: R1.htm · Sequence: 90

v3.26.1

Cover

Sep. 01, 2026

Cover [Abstract]

Document Type

8-K

Amendment Flag

false

Document Period End Date

Sep. 01, 2026

Entity File Number

001-41267

Entity Registrant Name

AMERICAN

REBEL HOLDINGS, INC.

Entity Central Index Key

0001648087

Entity Tax Identification Number

47-3892903

Entity Incorporation, State or Country Code

Entity Address, Address Line One

218

3rd Avenue North,

Entity Address, Address Line Two

#400

Entity Address, City or Town

Nashville

Entity Address, State or Province

Entity Address, Postal Zip Code

37201

City Area Code

(833)

Local Phone Number

267-3235

Written Communications

false

Soliciting Material

false

Pre-commencement Tender Offer

false

Pre-commencement Issuer Tender Offer

false

Entity Emerging Growth Company

false

- Definition

Boolean flag that is true when the XBRL content amends previously-filed or accepted submission.

+ References

No definition available.

+ Details

Name:

dei_AmendmentFlag

Namespace Prefix:

dei_

Data Type:

xbrli:booleanItemType

Balance Type:

Period Type:

duration

- Definition

Area code of city

+ References

No definition available.

+ Details

Name:

dei_CityAreaCode

Namespace Prefix:

dei_

Data Type:

xbrli:normalizedStringItemType

Balance Type:

Period Type:

duration

- Definition

Cover page.

+ References

No definition available.

+ Details

Name:

dei_CoverAbstract

Namespace Prefix:

dei_

Data Type:

xbrli:stringItemType

Balance Type:

Period Type:

duration

- Definition

For the EDGAR submission types of Form 8-K: the date of the report, the date of the earliest event reported; for the EDGAR submission types of Form N-1A: the filing date; for all other submission types: the end of the reporting or transition period. The format of the date is YYYY-MM-DD.

+ References

No definition available.

+ Details

Name:

dei_DocumentPeriodEndDate

Namespace Prefix:

dei_

Data Type:

xbrli:dateItemType

Balance Type:

Period Type:

duration

- Definition

The type of document being provided (such as 10-K, 10-Q, 485BPOS, etc). The document type is limited to the same value as the supporting SEC submission type, or the word 'Other'.

+ References

No definition available.

+ Details

Name:

dei_DocumentType

Namespace Prefix:

dei_

Data Type:

dei:submissionTypeItemType

Balance Type:

Period Type:

duration

- Definition

Address Line 1 such as Attn, Building Name, Street Name

+ References

No definition available.

+ Details

Name:

dei_EntityAddressAddressLine1

Namespace Prefix:

dei_

Data Type:

xbrli:normalizedStringItemType

Balance Type:

Period Type:

duration

- Definition

Address Line 2 such as Street or Suite number

+ References

No definition available.

+ Details

Name:

dei_EntityAddressAddressLine2

Namespace Prefix:

dei_

Data Type:

xbrli:normalizedStringItemType

Balance Type:

Period Type:

duration

- Definition

Name of the City or Town

+ References

No definition available.

+ Details

Name:

dei_EntityAddressCityOrTown

Namespace Prefix:

dei_

Data Type:

xbrli:normalizedStringItemType

Balance Type:

Period Type:

duration

- Definition

Code for the postal or zip code

+ References

No definition available.

+ Details

Name:

dei_EntityAddressPostalZipCode

Namespace Prefix:

dei_

Data Type:

xbrli:normalizedStringItemType

Balance Type:

Period Type:

duration

- Definition

Name of the state or province.

+ References

No definition available.

+ Details

Name:

dei_EntityAddressStateOrProvince

Namespace Prefix:

dei_

Data Type:

dei:stateOrProvinceItemType

Balance Type:

Period Type:

duration

- Definition

A unique 10-digit SEC-issued value to identify entities that have filed disclosures with the SEC. It is commonly abbreviated as CIK.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b-2

+ Details

Name:

dei_EntityCentralIndexKey

Namespace Prefix:

dei_

Data Type:

dei:centralIndexKeyItemType

Balance Type:

Period Type:

duration

- Definition

Indicate if registrant meets the emerging growth company criteria.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b-2

+ Details

Name:

dei_EntityEmergingGrowthCompany

Namespace Prefix:

dei_

Data Type:

xbrli:booleanItemType

Balance Type:

Period Type:

duration

- Definition

Commission file number. The field allows up to 17 characters. The prefix may contain 1-3 digits, the sequence number may contain 1-8 digits, the optional suffix may contain 1-4 characters, and the fields are separated with a hyphen.

+ References

No definition available.

+ Details

Name:

dei_EntityFileNumber

Namespace Prefix:

dei_

Data Type:

dei:fileNumberItemType

Balance Type:

Period Type:

duration

- Definition

Two-character EDGAR code representing the state or country of incorporation.

+ References

No definition available.

+ Details

Name:

dei_EntityIncorporationStateCountryCode

Namespace Prefix:

dei_

Data Type:

dei:edgarStateCountryItemType

Balance Type:

Period Type:

duration

- Definition

The exact name of the entity filing the report as specified in its charter, which is required by forms filed with the SEC.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b-2

+ Details

Name:

dei_EntityRegistrantName

Namespace Prefix:

dei_

Data Type:

xbrli:normalizedStringItemType

Balance Type:

Period Type:

duration

- Definition

The Tax Identification Number (TIN), also known as an Employer Identification Number (EIN), is a unique 9-digit value assigned by the IRS.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b-2

+ Details

Name:

dei_EntityTaxIdentificationNumber

Namespace Prefix:

dei_

Data Type:

dei:employerIdItemType

Balance Type:

Period Type:

duration

- Definition

Local phone number for entity.

+ References

No definition available.

+ Details

Name:

dei_LocalPhoneNumber

Namespace Prefix:

dei_

Data Type:

xbrli:normalizedStringItemType

Balance Type:

Period Type:

duration

- Definition

Boolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 13e

-Subsection 4c

+ Details

Name:

dei_PreCommencementIssuerTenderOffer

Namespace Prefix:

dei_

Data Type:

xbrli:booleanItemType

Balance Type:

Period Type:

duration

- Definition

Boolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 14d

-Subsection 2b

+ Details

Name:

dei_PreCommencementTenderOffer

Namespace Prefix:

dei_

Data Type:

xbrli:booleanItemType

Balance Type:

Period Type:

duration

- Definition

Boolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as soliciting material pursuant to Rule 14a-12 under the Exchange Act.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 14a

-Subsection 12

+ Details

Name:

dei_SolicitingMaterial

Namespace Prefix:

dei_

Data Type:

xbrli:booleanItemType

Balance Type:

Period Type:

duration

- Definition

Boolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as written communications pursuant to Rule 425 under the Securities Act.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Securities Act

-Number 230

-Section 425

+ Details

Name:

dei_WrittenCommunications

Namespace Prefix:

dei_

Data Type:

xbrli:booleanItemType

Balance Type:

Period Type:

duration