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Rōti Modern Mediterranean® Teams Up with Mike's Hot Honey® for Bold, New Hot Honey Harissa Menu

prnewswire.com
EDBL The article discusses Edible Brands' acquisition and development of consumer brands, including Rōti and Edible Arrangements. The focus is on a new limited-time menu for Rōti, which is a positive development for the brand, but the overall sentiment for Edible Brands remains neutral as the article is primarily promotional.

Rōti Modern Mediterranean® Teams Up with Mike's Hot Honey® for Bold, New Hot Honey Harissa Menu The limited-time menu introduces Rōti's first-ever sandwich, inspired by an employee culinary competition entry, alongside the debut of new fry offerings

ATLANTA, March 30, 2026 /PRNewswire/ -- Rōti Modern Mediterranean ® (Rōti), the fast-casual Eastern Mediterranean restaurant concept part of Edible Brands ®, today announced the launch of its Hot Honey Harissa menu featuring Mike's Hot Honey®. The limited-time menu brings together two craveable flavor icons — sweet heat and bold spice — in a vibrant new lineup, available across formats including a Sandwich, Bowl, Wrap, Pita, and Salad. Alongside the menu, Rōti is introducing new fry offerings, adding more ways for guests to build a satisfying meal.

The menu is anchored by the Hot Honey Harissa Chicken Sandwich, the chain's first-ever sandwich offering outside of its traditional pita format. The sandwich was developed by Chef Manny McCarter, a longtime Rōti team member based in Chicago, whose recipe was selected as the winning entry in the company's employee culinary competition.

"We're always looking to push our flavors forward while staying true to the Mediterranean roots that define the Rōti brand," said Angela Johnson, Chief Marketing Officer at Edible Brands. "Hot honey is one of the most exciting flavor trends of the moment, driven in large part by Mike's Hot Honey, and pairing it with harissa creates a combination that feels both familiar and globally inspired. Chef Manny's winning sandwich brings that idea to life and is a great example of the creativity coming directly from our restaurants."

McCarter's Hot Honey Harissa Chicken Sandwich stood out in the culinary competition for its balance of sweet heat, texture, and vibrant flavors. He created the sandwich to add a more indulgent option to the menu while still delivering the bold Mediterranean flavors Rōti is known for. While the sandwich was created by McCarter, the broader Hot Honey Harissa lineup was developed by Chef Courtney Bufford-Hughes, Edible Brands' Director of Culinary Innovation, and marks her first limited-time menu since joining the team in early 2026.

The Hot Honey Harissa menu includes:

"Rōti's new menu showcases how versatile hot honey can be," said Mike Kurtz, Founder of Mike's Hot Honey. "There's something about that sweet heat that enhances bold flavors like harissa and keeps you coming back for another bite. We're excited to partner with the team to bring something new and flavorful to their guests."

Alongside the limited-time menu, Rōti is introducing crispy golden fries. Guests can enjoy fries as a side, choose them as a base for any bowl, or order them as part of a fries and drink combo.

The Hot Honey Harissa menu and new fry offerings will be available at all Rōti Modern Mediterranean locations. Guests can learn more and place orders in restaurants, through the Rōti app, or online at roti.com.

About Edible Brands ®

Atlanta-based Edible Brands ® acquires, develops and manages a world-class portfolio of consumer brands renowned in the hospitality and foodservice sectors. Edible Brands has skillfully integrated an innovative e-commerce platform with a robust network of locally owned stores worldwide to meet consumers where they are. Edible Brands' growing portfolio includes Edible Arrangements ®, edibles.com ®, and Rōti ® Modern Mediterranean. For more information, visit ediblebrands.com.

SOURCE Edible Brands