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Taco Bell® Canada Drops New Luxe Value Menu Featuring Brand New Craveable Items, All $5 or Less

businesswire.com
YUM The article discusses Taco Bell Canada's new value menu, which is a subsidiary of Yum! Brands. While the launch is positive for the Canadian market, the article does not provide specific financial details or outlook for the parent company, Yum! Brands, making the sentiment neutral.

VAUGHAN, Ontario--( BUSINESS WIRE)--Taco Bell Canada is bringing the crave this February 5 with its biggest value menu launch ever: the Luxe Value Menu. Built on the belief that value should never mean compromise, the Luxe Value Menu offers ten craveable items priced at $5 or less, introducing seven new bold innovations, while carrying forward three fan favourites from the Cravings Value Menu.

Putting the Luxe in Value

From the legendary Cravings Value Menu to the wildly popular Luxe Boxes, Taco Bell Canada designed the Luxe Value Menu for fans who want the most out of their dollar, without sacrificing flavour to satisfy everyday cravings.

"Value shouldn't feel like a compromise and Canadians shouldn't have to choose between affordability and crave-worthy flavour," said Meera Patel, Director of Marketing, Taco Bell Canada. "That is why we built the Luxe Value Menu - to challenge expectations of what value can be, with 10 craveable items for $5 or less. In a QSR landscape where value can sometimes mean less, we are raising the bar with something bold, generous, genuinely rewarding, and launching at a time when Canadians are being more intentional with every dollar. This is not just a moment; Luxe Value is here all year long with fresh innovation throughout 2026, so there is always something new to discover."

Meet the Luxe Lineup

Whether you're returning for old favourites or ready to try something luxurious and new, the Luxe Value Menu offers an extensive lineup of 10 must-try items, all for $5 or less*.

New Luxe Value Menu Items

Returning Value Favourites

Fans Invited to Ride in Luxury

To toast Taco Bell Canada’s biggest value menu launch, fans in Toronto, Hamilton, and Vancouver have the chance to ride in purple, luxe AF Taco Bell-branded limos that will take them straight to select Taco Bell locations. Fans will enjoy a complimentary feast that will make everyday value feel like a VIP treat.

Luxe Limo Locations:

Follow @tacobellcanada for more details on the Luxe Value Menu Limo route across Canada and how to grab a VIP spot this February. The new Luxe Value Menu is available at participating Taco Bell Canada locations. Prices may vary by region. For more information, visit www.tacobell.ca.

About Taco Bell Canada

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. For locations, information on Taco Bell and to chat with Taco Bell fans, visit our social channels: TikTok @TacoBellCanada and Instagram @tacobellcanada or visit www.tacobell.ca.

*The Luxe Value Menu is available at participating Taco Bell Canada locations. Prices may vary by region and restaurant. Taxes extra. Prices are higher with delivery.