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Saudi Arabia Prepaid Card and Digital Wallet Market Intelligence Report 2026: stc bank and Urpay Intensify Competition Through Apple Pay/Mada Integration and Card-Linked Stored-Value Strategies

globenewswire.com
AAPL Apple Pay is mentioned as being integrated with Mada in Saudi Arabia, intensifying competition in the digital wallet market. This integration could impact market dynamics but the direct financial impact on Apple is not detailed.

Saudi Arabia Prepaid Card and Digital Wallet Market Intelligence Report 2026: stc bank and Urpay Intensify Competition Through Apple Pay/Mada Integration and Card-Linked Stored-Value Strategies Dublin, Feb. 27, 2026 (GLOBE NEWSWIRE) -- The "Saudi Arabia Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook - Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The Saudi Arabia prepaid card and digital wallet market is expected to grow by 9.1% on annual basis to reach US$9.65 billion in 2026

The prepaid card and digital wallet market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 15.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.5% during 2026-2030. By the end of 2030, the prepaid card and digital wallet market is projected to expand from its 2025 value of USD 8.85 billion to approximately USD 12.88 billion.

Saudi Arabia's prepaid-card outcomes are being set by how prepaid value is issued and used inside the Mada-led ecosystem, not by growth in "standalone prepaid plastic." Over the last 12 months, SAMA's focus on e-commerce payment infrastructure, tokenisation, and card-in-wallet enablement has raised the baseline for prepaid programs to be wallet-ready, interoperable, and compliant by design.

Competitive Landscape of the Saudi Arabia Prepaid Card Market

Current state of prepaid card

Key players and new entrants

How the competitive landscape is expected to shape up (next 2-4 years)

Scale daily, low-friction spend by making prepaid "wallet-native" on Mada

Expand prepaid relevance through e-commerce infrastructure that unifies Mada and global networks

Shift the "value proposition" from card issuance to controls, pricing transparency, and repeat usage

Extend prepaid usage into remittance-linked and ecosystem-led propositions

Overview of Prepaid Cards and Digital Wallet Market

Prepaid Card Market Analysis

Digital Wallet Market Insights

Virtual Prepaid Card Market Segmentation

Consumer Usage Trends

For more information about this report visit https://www.researchandmarkets.com/r/ftsvze

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