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Global Buy Now Pay Later Business and Investment Report 2026: A $1 Trillion Market by 2031 - Klarna and Affirm Lead, While Splitit Expands Bank-Embedded BNPL Through FI-PayLater

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KLAR Klarna is mentioned as a leading player in the growing Buy Now Pay Later market, but the article focuses on market trends and competition rather than specific company performance. AFRM Affirm is identified as a leader in the expanding Buy Now Pay Later sector. However, the article's focus is on the overall market growth and competitive landscape, not on Affirm's specific prospects.

Dublin, Jan. 29, 2026 (GLOBE NEWSWIRE) -- The "Buy Now Pay Later Business and Investment Opportunities Databook - 90+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The Global BNPL payment market is expected to grow by 18.9% on annual basis to reach US$509.2 billion in 2026. The buy now pay later market in the country has experienced robust growth during 2022-2025, achieving a CAGR of 25.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.7% from 2026-2031. By the end of 2031, the BNPL sector is projected to expand from its 2025 value of USD 428.2 billion to approximately USD 1.00 trillion.

The BNPL market is likely to evolve into a multi-model payments landscape in which pure-play fintechs, banks, card issuers, and payment networks all offer installment or "pay later" options as part of broader product suites. This will raise competitive intensity and blur boundaries between fintech and banking. Providers with deeper merchant networks and diversified product portfolios (cards, bank account features, payment network integrations) will hold an advantage.

Pure-play, standalone BNPL services may be pressured to either consolidate or partner, or shift toward embedded-financing models. As regulation tightens and consumer credit assessment becomes more stringent across jurisdictions, scale and regulatory compliance capabilities will increasingly define market winners. Demand for flexibility and predictable payments, especially in markets with rising cost of living, will sustain interest in BNPL. Still, the competitive landscape will broaden significantly, making differentiation on underwriting quality, service integration, and convenience critical.

Current State of the Market

Key Players and New Entrants

A bundled offering, combining the following 21 reports, covering 1,200+ tables and 1,700+ figures for the Buy Now Pay Later Market:

Key Attributes:

Report Scope

Global Retail Industry & Ecommerce Market Size and Forecast

Global Buy Now Pay Later Market Size and Industry Attractiveness

Global Buy Now Pay Later Revenue Analysis

Global Buy Now Pay Later Operational KPIs

Global Buy Now Pay Later Spend Analysis by Business Model

Global Buy Now Pay Later Spend Analysis by Purpose

Global Buy Now Pay Later Spend Analysis by Merchant Ecosystem

Global Buy Now Pay Later Spend Analysis by Distribution Model

Global Buy Now Pay Later Spend Analysis by Channel

Global Buy Now Pay Later By End-Use Sector: Market Size and Forecast

Global Buy Now Pay Later By Retail Product Category: Market Size and Forecast

Global Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

Companies Featured

For more information about this report visit https://www.researchandmarkets.com/r/2hn2om

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