PepsiCo Named Official Beverage Partner of VENU’s Premium Sunset Amphitheater Portfolio
COLORADO SPRINGS, Colo.--( BUSINESS WIRE)-- Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), owner, operator, and developer of premium entertainment and hospitality destinations, today announced that PepsiCo (NASDAQ: PEP), has partnered with VENU as the Official Beverage Supplier for its expanding Sunset Amphitheater portfolio and beyond.
“PepsiCo has one of the most recognizable beverage portfolios in the world, and their decision to align with VENU says a lot about where we’re headed,” said J.W. Roth, Founder, and Chief Executive Officer of VENU.
Through the partnership, PepsiCo’s globally recognized beverage brands will be featured across VENU’s Sunset Amphitheaters, beginning with the Company’s developments in Broken Arrow, McKinney, Houston, and El Paso with additional amphitheaters and hospitality destinations expected to follow as VENU continues its nationwide expansion.
“PepsiCo has one of the most recognizable beverage portfolios in the world, and their decision to align with VENU says a lot about where we’re headed,” said J.W. Roth, Founder and Chief Executive Officer of VENU. “As we continue building our portfolio across the country, partnerships like this help bring our vision for an elevated fan experience to life. PepsiCo has been part of some of the most iconic moments in music and culture, and we’re proud to bring that legacy into the fan experience at our Sunset Amphitheaters.”
“At PepsiCo, we’re always looking to show up in the moments that fans care about most,” said Kyle Faulconer, Senior Vice President, Texoma Region, PepsiCo Beverages U.S. “VENU shares this vision through their growing network of memorable entertainment destinations. We’re proud to bring our beverage portfolio across VENU’s Sunset Amphitheaters to enhance the guest experience and expand our brands’ reach to artists and audiences.”
PepsiCo’s beverage portfolio, including soft drinks, waters, sports drinks, sparkling beverages and ready-to-drink coffee and tea, will be available across all participating Sunset Amphitheaters, enhancing the elevated hospitality experience for guests.
The collaboration enhances the hospitality experience across VENU’s growing network of amphitheaters and future developments, where fans enjoy elevated food and beverage offerings alongside world-class live entertainment. With products enjoyed by consumers in more than 200 countries and territories worldwide, PepsiCo brings unparalleled scale and brand recognition to the partnership. The partnership was supported by Connect Partnership Group, who assisted in facilitating the collaboration.
PepsiCo joins a growing list of brands supporting VENU’s live entertainment destinations including Troy Aikman’s EIGHT Elite Light Beer, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Ford Dealerships, Ryan LLC and VENU shareholders Niall Horan and Dierks Bentley. Together, these partnerships are helping build the foundation for the next generation of premium live entertainment and hospitality experiences.
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.