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ContentCon 2026: Every Brand Now Has Two Audiences, Humans and Agents

globenewswire.com
ALGT Alaska Airlines is mentioned as one of the brands that will showcase real-world execution of building digital experiences for both humans and AI agents at ContentCon 2026. PHG Philips is listed as one of the major brands that will present at ContentCon 2026, demonstrating how they are adapting to build digital experiences for both human and AI audiences. MASS MassMutual is mentioned as a participating brand at ContentCon 2026, expected to share insights on building digital experiences for both human and AI audiences. WMT Walmart Marketplace is among the major brands that will showcase their strategies for creating digital experiences for both human and AI audiences at ContentCon 2026. MDLZ Mondelēz International is identified as a key brand that will present at ContentCon 2026, focusing on the dual audience approach for digital experiences (humans and AI). SSTK While not explicitly mentioned, Shutterstock is a potential participant given its business model related to content creation and AI, though the article focuses on other brands. SMCI While not explicitly mentioned, Super Micro Computer is a key player in AI infrastructure and could be indirectly relevant to the themes of AI agents and digital experiences discussed. NVDA NVIDIA, a leader in AI hardware, is indirectly relevant to the article's theme of AI agents and digital experiences, though not directly mentioned. MSFT Microsoft, a major player in AI and cloud services, is indirectly relevant to the article's focus on AI agents and digital experiences, though not explicitly named. GOOG Alphabet (Google) is indirectly relevant due to its significant AI research and development, aligning with the article's theme of AI agents and digital experiences, but not directly mentioned. AMZN Amazon, with its cloud services and AI initiatives, is indirectly related to the article's discussion on AI agents and digital experiences, but is not explicitly mentioned. META Meta Platforms, involved in AI research and development, is indirectly relevant to the article's themes of AI agents and digital experiences, though not explicitly named. IBM IBM's focus on enterprise AI solutions makes it indirectly relevant to the article's themes of AI agents and digital experiences, although it is not explicitly mentioned. CRM Salesforce, with its AI-powered customer relationship management tools, is indirectly relevant to the article's discussion on AI agents and digital experiences, but not directly mentioned. ADBE Adobe's extensive suite of creative and marketing tools, increasingly integrated with AI, makes it indirectly relevant to the article's themes, though not explicitly mentioned. INTC Intel's role in developing AI-focused processors makes it indirectly relevant to the article's themes of AI agents and digital experiences, though not directly mentioned. AMD AMD's development of AI-capable processors makes it indirectly relevant to the article's themes of AI agents and digital experiences, though not explicitly mentioned. MU Micron Technology's role in memory solutions, crucial for AI systems, makes it indirectly relevant to the article's themes, though not explicitly mentioned. QCOM Qualcomm's work on AI-enabled chips for various devices makes it indirectly relevant to the article's themes of AI agents and digital experiences, though not explicitly mentioned. PANW Palo Alto Networks' focus on AI-driven cybersecurity is indirectly relevant to the article's themes of AI agents and digital experiences, though not explicitly mentioned. SNPS Synopsys, involved in chip design software, is indirectly relevant to the AI ecosystem discussed in the article, though not explicitly mentioned. CDNS Cadence Design Systems, a provider of chip design software, is indirectly relevant to the AI ecosystem discussed in the article, though not explicitly mentioned. ASML ASML, a key supplier of semiconductor manufacturing equipment, is indirectly relevant to the AI hardware ecosystem discussed in the article, though not explicitly mentioned. AMAT Applied Materials, a supplier of semiconductor manufacturing equipment, is indirectly relevant to the AI hardware ecosystem discussed in the article, though not explicitly mentioned. LRCX Lam Research, a supplier of semiconductor manufacturing equipment, is indirectly relevant to the AI hardware ecosystem discussed in the article, though not explicitly mentioned. KLAC KLA Corporation, a supplier of process control and yield management solutions for semiconductor manufacturing, is indirectly relevant to the AI hardware ecosystem, though not explicitly mentioned. TER Teradyne, a provider of automated test equipment for semiconductors, is indirectly relevant to the AI hardware ecosystem discussed in the article, though not explicitly mentioned. NXPI NXP Semiconductors, a provider of automotive and industrial semiconductors, is indirectly relevant to the AI ecosystem discussed in the article, though not explicitly mentioned. ON ON Semiconductor, a provider of intelligent sensing and power solutions, is indirectly relevant to the AI ecosystem discussed in the article, though not explicitly mentioned. AEHR Aehr Test Systems, which provides test solutions for semiconductor devices, is indirectly relevant to the AI hardware ecosystem discussed in the article, though not explicitly mentioned. PLTR Palantir Technologies, known for its AI and data analytics platforms for government and enterprise, is indirectly relevant to the article's themes, though not explicitly mentioned. AI C3.ai, an enterprise AI software provider, is indirectly relevant to the article's themes of AI agents and digital experiences, though not explicitly mentioned. UPST Upstart Holdings, which uses AI for lending, is indirectly relevant to the article's themes of AI agents and digital experiences, though not explicitly mentioned. SOFI SoFi Technologies, which utilizes AI in its financial services, is indirectly relevant to the article's themes of AI agents and digital experiences, though not explicitly mentioned. COIN Coinbase Global, a cryptocurrency exchange, is indirectly relevant to the broader tech landscape discussed, but not directly tied to the article's core themes of AI agents and digital experiences. MARA Marathon Digital Holdings, a Bitcoin mining company, is indirectly relevant to the broader tech landscape discussed, but not directly tied to the article's core themes of AI agents and digital experiences. RIOT Riot Platforms, a Bitcoin mining company, is indirectly relevant to the broader tech landscape discussed, but not directly tied to the article's core themes of AI agents and digital experiences. PLUG Plug Power, involved in hydrogen fuel cell systems, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. FCEL FuelCell Energy, involved in fuel cell technology, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. BE Bloom Energy, a provider of solid oxide fuel cell technology, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. EXAS Exact Sciences Corporation, a cancer diagnostics company, is indirectly relevant to the Biotech/Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. REGN Regeneron Pharmaceuticals, a biotechnology company, is indirectly relevant to the Biotech/Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. GILD Gilead Sciences, a biopharmaceutical company, is indirectly relevant to the Biotech/Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. BIIB Biogen, a biotechnology company, is indirectly relevant to the Biotech/Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. CRSP CRISPR Therapeutics, a gene-editing company, is indirectly relevant to the Biotech/Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. ROKU Roku, a platform for streaming devices, is indirectly relevant to digital experiences and content delivery, but not directly tied to the article's core themes of AI agents. NFLX Netflix, a streaming giant, is indirectly relevant to digital experiences and content delivery, but not directly tied to the article's core themes of AI agents. DIS The Walt Disney Company, with its entertainment and streaming services, is indirectly relevant to digital experiences, but not directly tied to the article's core themes of AI agents. CMCSA Comcast, with its media and internet services, is indirectly relevant to digital experiences, but not directly tied to the article's core themes of AI agents. TTD The Trade Desk, an advertising technology company, is indirectly relevant to digital experiences and AI-driven advertising, but not directly tied to the article's core themes. SNOW Snowflake, a cloud-based data warehousing company, is indirectly relevant to managing data for AI agents, though not explicitly mentioned. DDOG Datadog, a monitoring and analytics platform, is indirectly relevant to managing the performance of AI systems, though not explicitly mentioned. ZS Zscaler, a cloud security company, is indirectly relevant to securing AI systems and data, though not explicitly mentioned. CRWD CrowdStrike, a cybersecurity company, is indirectly relevant to securing AI systems and data, though not explicitly mentioned. OKTA Okta, an identity and access management company, is indirectly relevant to securing AI systems and data, though not explicitly mentioned. SMTC Semtech Corporation, a provider of analog and mixed-signal semiconductors, is indirectly relevant to the AI hardware ecosystem, though not explicitly mentioned. MCHP Microchip Technology, a provider of microcontroller, analog and mixed-signal, and flash-IP integrated circuits, is indirectly relevant to the AI hardware ecosystem, though not explicitly mentioned. ADI Analog Devices, a supplier of analog, mixed-signal, and digital integrated circuits, is indirectly relevant to the AI hardware ecosystem, though not explicitly mentioned. TXN Texas Instruments, a global semiconductor company, is indirectly relevant to the AI hardware ecosystem, though not explicitly mentioned. MRVL Marvell Technology, a provider of semiconductor solutions, is indirectly relevant to the AI hardware ecosystem, though not explicitly mentioned. ALGN Align Technology, a medical device company specializing in clear aligners, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents. CTAS Cintas Corporation, a provider of business services, is indirectly relevant to enterprise operations, but not directly tied to the article's core themes of AI agents and digital experiences. PAYX Paychex, a provider of human capital management solutions, is indirectly relevant to enterprise operations, but not directly tied to the article's core themes of AI agents and digital experiences. ADP Automatic Data Processing, a provider of human resources management software and services, is indirectly relevant to enterprise operations, but not directly tied to the article's core themes of AI agents and digital experiences. CVS CVS Health, a pharmacy and healthcare company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. UNH UnitedHealth Group, a diversified healthcare company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. AMGN Amgen, a biotechnology company, is indirectly relevant to the Biotech/Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. LLY Eli Lilly and Company, a pharmaceutical company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. PFE Pfizer, a pharmaceutical company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. MRK Merck & Co., a pharmaceutical company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. JNJ Johnson & Johnson, a healthcare company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. BMY Bristol Myers Squibb, a pharmaceutical company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. ABBV AbbVie, a biopharmaceutical company, is indirectly relevant to the Biotech/Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. VRTX Vertex Pharmaceuticals, a biotechnology company, is indirectly relevant to the Biotech/Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. AZN AstraZeneca, a pharmaceutical company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. NVO Novo Nordisk, a pharmaceutical company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. SNY Sanofi, a pharmaceutical company, is indirectly relevant to the Healthcare sector, but not directly tied to the article's core themes of AI agents and digital experiences. XOM Exxon Mobil, an energy company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. CVX Chevron, an energy company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. SRE Sempra Energy, an energy infrastructure company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. NEE NextEra Energy, an electric utility company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. DUK Duke Energy, an electric power holding company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. SO Southern Company, an electric utility company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. PCG PG&E Corporation, an energy utility company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. ED Consolidated Edison, an energy company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. AEP American Electric Power, an electric utility company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. ETR Entergy, an electric power company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. WEC WEC Energy Group, an energy company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. D DTE Energy, an energy company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. NI NiSource, an energy company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. EXC Exelon Corporation, an energy company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. NRG NRG Energy, an energy company, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. CEG Constellation Energy, a company involved in clean energy, is indirectly relevant to the energy infrastructure aspect of AI data centers, though not explicitly mentioned. IRBT iRobot Corporation, known for its robotic vacuum cleaners, is indirectly relevant to the robotics theme, though not directly tied to the article's core focus on AI agents and digital experiences. GOOGL Alphabet (Google) is indirectly relevant due to its significant AI research and development, aligning with the article's theme of AI agents and digital experiences, but not directly mentioned.

ContentCon 2026: Every Brand Now Has Two Audiences, Humans and Agents Key Facts:

AUSTIN, Texas, Sept. 08, 2026 (GLOBE NEWSWIRE) -- Contentstack, the independent CMS pioneer redefining agentic digital experiences, today announced the keynote lineup and core theme for ContentCon 2026, focusing on how global brands must build for both human and AI audiences simultaneously. The annual conference will take place in Amsterdam in September and Chicago in October.

How to Build Digital Experiences for People and AI: Inspiring Humans, Informing Agents

Our opening keynote at ContentCon, "Inspiring Humans, Informing Agents," will explore how brands can create compelling digital experiences for users while giving AI agents the context they need to accurately understand and represent them.

"Winning today requires mastering two completely different conversations at once: inspiring the human buyer and giving AI agents the context to represent you accurately," said Neha Sampat, founder and CEO of Contentstack. "That requires a fundamentally new approach to content, data, and technology, and Contentstack is showing brands how to run with it."

Featured speakers will answer this question: What did you have to stop doing, start doing, or completely redesign to operate in this new era? For Contentstack, that meant rethinking how decisions get made across its own organization first. "It was a chance for us to decide what humans own and what agents own across the organization," said Sampat. "We wanted to make that call ourselves before asking our customers and partners to make it too, and now we're helping them do exactly that: redesign how they operate, not just what tools they use."

At ContentCon in Amsterdam and Chicago, some of the biggest brands in the world will show exactly what that redesign looks like in practice:

The full lineups, including sessions with Alaska Airlines, Philips, MassMutual, Walmart Marketplace, Mondelēz International, and Forrester, are available here: Chicago, Amsterdam.

Real-World Execution & Industry Awards

New in this year’s programming at ContentCon, Contentstack will also offer official certification sessions for the Contentstack Agentic Experience Platform (AXP) and Agent OS on Day 1 of ContentCon Europe and ContentCon US. The 'Become an Agentic Pioneer' workshops will give attendees a practical playbook for deploying agentic digital experiences as well as formal certification on Contentstack's agentic platform, exclusive to ContentCon attendees at no additional cost.

ContentCon 2026 will also recognize excellence in digital experience through the Contentstack Experience Awards (CXAs), with categories for World’s Best Digital Experience, Most Successful Transformation, Best Personalization Project, Agency Partner of the Year and Technology Partner of the Year. Five winners will be showcased on Contentstack.com and honored during a formal awards ceremony at ContentCon US in Chicago.

For more information, to register for ContentCon or to apply for the Contentstack Experience Awards, please visit: www.contentstack.com/contentcon.

About Contentstack

Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system.

While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time.

Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program.

Learn more at contentstack.com and follow @Contentstack for the latest news.

Media Contact

Payton de los Cobos

Senior Manager, Earned Media & Communications

press@contentstack.com

ContentCon 2026: Frequently Asked Questions (FAQs)

What is ContentCon 2026?

ContentCon 2026 is Contentstack's flagship gathering for digital leaders, marketers, developers, and tech innovators. Under the theme "From here to agentic: Your roadmap for an adaptive brand," the event brings together real-world brand stories, practical guidance, and technical workshops to help companies build for both people and AI.

When and where is it happening?

Contentstack is hosting two events this year:

What is happening on Day 1 vs. Day 2?

What are the breakout tracks on Day 2?

You can self-select into the track that fits your everyday role:

How much does it cost to attend?

What are the Contentstack Experience Awards?

The CXAs celebrate teams doing standout work in digital transformation, personalization, and partner innovation. Five global winners will be featured on Contentstack.com and honored live on stage during ContentCon US in Chicago.

Where can I sign up or apply for an award?

You can register for either event, view the speaker lineup, or submit an award application at www.contentstack.com/contentcon.

A video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/292fd67d-7f8d-4405-af13-d665e915ad9a