Groowe Groowe BETA / Newsroom
⏱ News is delayed by 15 minutes. Sign in for real-time access. Sign in

Sports Fan Analytics & Trends Study in the United States Examines U.S. Sports Fan Behavior Across 18 Sport Categories

globenewswire.com
AMZN Amazon is mentioned as a company whose consumer brand preferences are analyzed within the study of U.S. sports fan behavior. The article does not provide specific sentiment towards Amazon's performance or prospects. AAPL Apple is listed as a company whose consumer brand preferences are examined in the U.S. sports fan analytics study. No specific sentiment or performance data related to Apple is provided. T AT&T is identified as a company whose consumer brand preferences are part of the sports fan analytics study. The article does not offer any specific insights or sentiment regarding AT&T. BAC Bank of America is mentioned as a company whose consumer brand preferences are analyzed in the U.S. sports fan behavior study. The article provides no sentiment or performance details for the company. KO Coca-Cola is listed among companies whose consumer brand preferences are examined in the sports fan analytics study. The article does not express any sentiment or provide performance data for Coca-Cola. F Ford is mentioned as a company whose consumer brand preferences are analyzed in the U.S. sports fan behavior study. The article does not offer any specific sentiment or performance insights. NKE Nike is identified as a company whose consumer brand preferences are part of the sports fan analytics study. The article does not provide any sentiment or performance details for Nike. VZ Verizon is mentioned as a company whose consumer brand preferences are analyzed in the U.S. sports fan behavior study. The article does not offer any specific sentiment or performance insights.

Sports Fan Analytics & Trends Study in the United States Examines U.S. Sports Fan Behavior Across 18 Sport Categories Dublin, Sept. 18, 2026 (GLOBE NEWSWIRE) -- "Sports Fan Analytics & Trends Study in the United States" has been added to ResearchAndMarkets.com's offering.

The Sports Fan Analytics & Trends Study in the United Statesprovides measurements of consumer fan behavior and demographics based on nationwide U.S. consumer surveys. The July 2026 industry database examines sports fandom across 18 sport categories and covers viewership, attendance, social media, sponsorship influence, mobile consumption, consumer brand preferences and other fandom-related behaviors.

The study measures consumer fan behavior and demographics trending since 2011, drawing on nationwide consumer surveys across 18 sports. The sports covered include NFL, NBA, WNBA, MLB, MLS, NHL, Golf, Tennis, Running, College Football, College Basketball, NASCAR, IndyCar, Lacrosse, Soccer (non-USA), Minor League Baseball, Minor League Hockey and Mixed Martial Arts.

Reported attributes include TV and online viewership, attendance, social media, sponsorship influence indices, mobile device consumption patterns, consumer product brand preferences, fantasy sports involvement, logo apparel purchasing, sports venues, favorite or most popular team rankings and demographics.

Key Market Insights

Competitive Landscape

The study identifies companies including Adidas, American Express, Amazon, Apple, AT&T, Bank of America, Coca-Cola, Ford, Gatorade, GEICO, Nike, Red Bull, Samsung, State Farm, Toyota and Verizon, among others.

Business Relevance

The documented fan behavior and demographic data provides information relevant to organizations analyzing sports audiences, sponsorship influence, media consumption, consumer preferences and team or league engagement. The stated target audience includes advertising and marketing agencies, consulting firms conducting competitive intelligence, PR firms, corporate sponsors, teams, leagues, sports media, financial services organizations, social media networks, social media firms and digital marketing agencies.

Report Scope / Methodology

The survey uses a representative panel of U.S. consumers age 13 or older. Respondent data is weighted and balanced to reflect U.S. household demographics, while geographic regions use the states defined by the U.S. Census Bureau.

Companies Featured

Professionals evaluating U.S. sports fan behavior and consumer analytics can review the study scope, survey methodology and reported datasets at https://www.researchandmarkets.com/r/58ccbt

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.