Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook

MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 outlook.

"As we close out a challenging year for the Company, we are taking deliberate actions to stabilize the business, restore dealer confidence, and align wholesale activity with retail demand. While near-term results reflect these actions, the progress we are seeing reinforces our confidence in the reset underway and our ability to rebuild Harley-Davidson's long-term earnings and cash-flow power. With an iconic brand, a deeply loyal rider community, and a dealer network unlike any other, we believe Harley-Davidson is well positioned as we chart a clear path forward," said Artie Starrs, President and CEO, Harley-Davidson.

2025 Full Year Highlights and Results

Fourth Quarter 2025 Highlights and Results

HDFS Transaction Highlights

2026 Financial Outlook

For the full year 2026, the Company expects 1:

These figures may be impacted by the new strategic plan expected to be announced in May 2026

Fourth Quarter and Full Year 2025 Results

Harley-Davidson, Inc. Consolidated Financial Results

$ in millions (except EPS)

4th quarter

Full Year

2025

2024

Change

2025

2024

Change

Revenue

$496

$688

-28 %

$4,473

$5,187

-14 %

Operating Income (Loss)

($361)

($193)

-87 %

$387

$417

-7 %

Net Income Attributable to HDI

($279)

($117)

-139 %

$339

$455

-26 %

Diluted EPS

($2.44)

($0.93)

-162 %

$2.78

$3.44

-19 %

In the fourth quarter, consolidated revenue was down 28 percent, driven by a revenue decline of 10 percent at HDMC and a revenue decline of 59 percent at HDFS. In the fourth quarter, the consolidated operating loss was $361 million, compared to a consolidated operating loss of $193 million in the prior year period.

For the full year, consolidated revenue was down 14 percent compared to prior year. This was driven by a decrease of 13 percent at HDMC and a decrease of 16 percent at HDFS. For the full year, consolidated operating income was down 7 percent, driven by a loss at HDMC and record-high earnings at HDFS. HDFS's results were favorably impacted by the HDFS transaction. The full year operating loss at LiveWire was $75 million, which was in-line with our expectations.

Harley-Davidson Motor Company (HDMC) – Results

$ in millions (except units)

4th quarter

Full Year

2025

2024

Change

2025

2024

Change

Motorcycle Shipments (thousands)

13.5

14.0

-4 %

124.5

148.9

-16 %

Revenue

$379

$420

-10 %

$3,578

$4,122

-13 %

Motorcycles

$194

$231

-16 %

$2,658

$3,137

-15 %

Parts & Accessories

$117

$118

-1 %

$614

$652

-6 %

Apparel

$47

$54

-13 %

$216

$237

-9 %

Licensing

61 %

$21

$23

-5 %

Other

$14

$13

12 %

$69

$73

-5 %

Gross Margin

-8.0 %

-0.8 %

-7.3 %

24.2 %

28.0 %

-3.8 %

Operating Income (Loss)

($260)

($214)

-22 %

($29)

$278

-110 %

Operating Margin

-68.7 %

-50.8 %

17.9 %

-0.8 %

6.7 %

-7.5 %

In the fourth quarter, global motorcycle shipments at HDMC decreased 4 percent from a year ago. HDMC revenue was down 10 percent, due to net pricing and incentive spend and lower volumes. Gross profit came in at a loss of $30 million compared to a loss of $3 million in the prior year period, due to increased tariff costs and net pricing and incentive spend.

Operating expenses totaled $230 million, which was $19 million higher compared to prior year, primarily due to higher marketing expense. Operating loss was $260 million in the fourth quarter compared to an operating loss of $214 million in the prior year period.

For the full year, global motorcycle shipments decreased 16 percent from the prior year. HDMC revenue was down 13 percent, due primarily to lower wholesale volumes. Gross margin was lower by 3.8 points in 2025 compared to 2024, driven by incremental tariffs, negative operating leverage and lower volumes. Operating expenses were $895 million, $18 million higher than a year ago. Operating loss was $29 million for the full year 2025 compared to operating income of $278 million in the prior year.

Harley-Davidson Retail Motorcycle Sales

(excludes LiveWire units)

Motorcycles (thousands)

4 th quarter

Full Year

2025

2024

Change

2025

2024

Change

North America

15.9

15.1

5 %

89.1

102.0

-13 %

EMEA

3.6

4.8

-24 %

21.4

24.1

-11 %

Asia Pacific

5.0

-1 %

19.0

22.2

-15 %

Latin America

0.8

10 %

3.0

2.9

2 %

Worldwide Total

25.3

25.7

-1 %

132.5

151.2

-12 %

In the fourth quarter, global retail sales of new motorcycles were down 1 percent versus the prior year. In North America, retail sales increased by 5 percent, driven by strength in the Touring category. In EMEA, retail sales declined by 24 percent, driven by weakness across the region. The 1 percent decline in APAC was an improvement from the first half of 2025, with continued weakness in China. Latin America sales increased by 10 percent, where both Brazil and Mexico were positive.

For the full year 2025, global retail sales of new motorcycles were down 12 percent versus prior year. In North America, retail sales were down 13 percent for the full year, driven by weakness in the Touring category in the first half of the year, as customer traffic declined and affordability became more of a focus. EMEA retail sales declined by 11 percent for the full year, driven by weakness across all countries. APAC retail sales declined by 15 percent, with the most significant weakness experienced within non-core motorcycle models.

Harley-Davidson Financial Services (HDFS) – Results

$ in millions

4th quarter

Full Year

2025

2024

Change

2025

2024

Change

Revenue

$106

$257

-59 %

$869

$1,039

-16 %

Operating Income

($82)

$46

-277 %

$490

$248

97 %

In the fourth quarter, HDFS revenue was down 59 percent from prior year, driven by lower retail and wholesale finance receivables at lower yields. The decline in retail receivables was due to the sale of loan assets as part of the HDFS transaction. On the expense side, fourth quarter interest expense increased year-over-year, due to discrete liability management costs incurred in the fourth quarter to retire debt as a result of the HDFS Transaction. In the fourth quarter, HDFS had an operating loss of $82 million.

For the full year, HDFS revenue was $869 million, down 16 percent from prior year, primarily due to lower retail and wholesale receivables. HDFS operating income was $490 million, driven by favorable provision for credit loss expense due to the HDFS transaction impacts and higher other income, partially offset by lower net interest income and higher operating expense. For the full year 2025, HDFS operating Income was $490 million, up from $248 million in full year 2024.

LiveWire - Results

$ in millions

4th quarter

Full Year

2025

2024

Change

2025

2024

Change

Electric Motorcycle Shipments (units)

381

236

61 %

653

612

7 %

Revenue

$11

$10

9 %

$26

-3 %

Operating Loss

($18)

($26)

30 %

($75)

($110)

32 %

In the fourth quarter, LiveWire revenue increased 9 percent compared to the prior year, driven by higher unit sales of EV motorcycles and electric bikes in the quarter. LiveWire operating loss of $18 million, 30 percent less than a year ago, was in line with our expectations.

For the full year, LiveWire revenue decreased by 3 percent compared to the prior year. LiveWire operating loss of $75 million was 32 percent less than prior year and was in line with our expectations. For the full year, LiveWire sold 653 EV motorcycles, which compares to 612 EV motorcycles sold in 2024.

Other 2025 Harley-Davidson, Inc. Results

Accelerated Share Repurchase (ASR) Agreement

On November 5, 2025, Harley-Davidson entered into an Accelerated Share Repurchase agreement (ASR) with Goldman Sachs to repurchase $200 million of shares of the Company's common stock. During FY 2025, Goldman Sachs delivered 6.3 million shares under the ASR, representing 80 percent of the payment amount divided by the Company's share price on November 5, 2025, which is included in the $347 million of shares repurchased in 2025. As of February 8, 2026 the final settlement was still outstanding. The total number of shares purchased by the Company pursuant to the ASR will be based on the volume-weighted average price of the Company's stock, less a discount, during the repurchase period. The difference between the initially delivered shares and the total number of shares purchased will be settled no later than the second quarter of 2026.

Company Background

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire's ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.

Webcast

Harley-Davidson will discuss its financial results and outlook on an audio webcast at 8:00 a.m. CST today. The webcast login and supporting slides can be accessed at http://investor.harley-davidson.com/news-and-events/events-and-presentations. The audio replay will be available by approximately 10:00 a.m. CST.

Cautionary Note Regarding Forward-Looking Statements

The Company intends that certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of the statement will include words such as the Company "believes," "anticipates," "expects," "plans," "projects," "may," "will," "estimates," "targets," "intends," "forecasts," "seeks," "sees," "should," "feels," "commits," "assumes," "envisions," or words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this press release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this press release are only made as of the date of this press release, and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the Company's ability to: (a) develop and begin to implement a new strategic plan that will ultimately be successful; (b) manage supply chain and logistics issues, including without limitation quality issues, unexpected interruptions or price increases caused by supplier volatility, raw material shortages, inflation, war or other hostilities, including the conflict in Ukraine, or natural disasters and longer shipping times and increased logistics costs; (c) manage and predict the impact that new, reinstated or adjusted tariffs may have on the Company's ability to sell products domestically and internationally, and the cost of raw materials and components, including tariffs recently imposed or that may be imposed by the U.S. on foreign goods or rebalancing or other tariffs recently imposed or that may be imposed by foreign countries on U.S. goods; (d) accurately analyze, predict and react to changing market conditions, interest rates, and geopolitical environments, and successfully adjust to shifting global consumer needs and interests; (e) accurately predict the margins of its segments in light of, among other things, tariffs, rebalancing trade measures, inflation, foreign currency exchange rates, the cost associated with product development initiatives and the Company's complex global supply chain; (f) maintain and enhance the value of the Harley-Davidson brand, including detecting and mitigating or remediating the impact of activist collective actions, such as calls for boycotts and other brand-damaging behaviors that could harm the Company's brand or business; (g) manage through changes in general economic and business conditions, including changing capital, credit and retail markets, and the changing domestic and international political environments, including as a result of the conflict in Ukraine; (h) successfully access the capital and/or credit markets on terms that are acceptable to the Company and within its expectations; (i) successfully carry out its global manufacturing and assembly operations; (j) develop and introduce products, services and experiences on a timely basis that the market accepts, that enable the Company to generate desired sales levels and that provide the desired financial returns; (k) perform in a manner that enables the Company to benefit from market opportunities while competing against existing and new competitors; (l) manage the impact that prices for and supply of used motorcycles may have on its business, including on retail sales of new motorcycles; (m) prevent, detect and remediate any issues with its motorcycles or any issues associated with the design, manufacturing, or assembly processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse effects on its reputation and brand strength, and carry out any product programs or recalls within expected costs and timing; (n) successfully manage and reduce costs throughout the business; (o) continue to develop the capabilities of its distributors and dealers, effectively implement changes relating to its dealers and distribution methods, including the Company's dealer footprint, and manage the risks that its dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand; (p) realize the desired business benefits from LiveWire operating as a separate public company, which may be affected by, among other things: (i) the ability of LiveWire to execute its plans to develop, produce, market and sell its electric vehicles; (ii) the demand for and consumer willingness to adopt two- and three-wheeled electric vehicles; (iii) the ability of LiveWire to obtain sufficient funding from sources other than the Company to sustain its operations; and (iv) other risks and uncertainties indicated in documents filed with the SEC by the Company or LiveWire Group, Inc., including those risks and uncertainties noted in Risk Factors under Item 1.A of LiveWire Group Inc.'s most recent Annual Report on Form 10-K; (q) manage the quality and regulatory non-compliance issues relating to the brake hose assemblies provided to the Company by Proterial Cable America, Inc. in a manner that avoids future quality or non-compliance issues and additional costs or recall expenses that are material; (r) maintain a productive relationship with Hero MotoCorp as a distributor and licensee of the Harley-Davidson brand name; (s) successfully maintain or achieve a manner in which to sell motorcycles in Europe, China, and the Company's Association of Southeast Asian Nations (ASEAN) countries that does not subject its motorcycles to incremental tariffs; (t) manage its Thailand corporate and manufacturing operation in a manner that allows the Company to avail itself of preferential free trade agreements and duty rates, and sufficiently lower prices of its motorcycles in certain markets; (u) retain and attract talented employees and leadership and qualified and experienced independent directors for its Board of Directors, eliminate personnel duplication, inefficiencies and complexity throughout the organization, successfully complete transitions of executives, and effectively manage the return to on-site work of Milwaukee-based corporate employees at specified Company facilities; (v) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices; (w) manage the credit quality, the loan servicing and collection activities, and the recovery rates of Harley-Davidson Financial Services' loan portfolio; (x) prevent ransomware attacks or cybersecurity incidents and data privacy breaches and respond to related evolving regulatory requirements; (y) adjust to tax reform, healthcare inflation and reform and pension reform, and successfully estimate the impact of any such reform on the Company's business; (z) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles; (aa) implement and manage enterprise-wide information technology systems, including systems at its manufacturing facilities; (bb) manage changes, prepare for, and respond to evolving requirements in legislative and regulatory environments related to its products, services and operations, including increased environmental, safety, emissions or other regulations; (cc) manage its exposure to product liability claims in a manner that avoids or successfully mitigates the impact of substantial jury verdicts and manage exposure in commercial or contractual disputes; (dd) continue to manage the relationships and agreements that the Company has with its labor unions to help drive long-term competitiveness; (ee) realize the desired business benefits from KKR's and PIMCO's investments in Harley-Davidson Financial Services, Inc.; (ff) manage risks related to functions the Company outsources and the use of artificial intelligence by the Company and its vendors and suppliers; (gg) achieve anticipated results with respect to the Company's preowned motorcycle program, Harley-Davidson Certified, the Company's H-D1 Marketplace, and Apparel and Licensing; (hh) optimize capital allocation in light of the Company's capital allocation priorities; (ii) manage the Company's share repurchase strategy; and (jj) manage issues related to climate change and related regulations.

The Company's ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company's dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its dealers to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the Company's dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions, or other factors.

Harley-Davidson Financial Services, Inc.'s retail credit losses will continue to change over time due to changing consumer credit behavior, macroeconomic conditions including the impact of inflation and Harley-Davidson Financial Services, Inc.'s efforts to increase prudently structured loan approvals to sub-prime borrowers. In addition, Harley-Davidson Financial Services, Inc.'s efforts to adjust underwriting criteria based on market and economic conditions, and actions that the Company has taken and could take that impact motorcycle values, may impact Harley-Davidson Financial Services, Inc.'s retail credit losses.

The Company's operations, demand for its products, and its liquidity could be adversely impacted by changes in tariffs, inflation, work stoppages, facility closures, strikes, natural causes, widespread infectious disease, terrorism, war or other hostilities, including the conflict in Ukraine, or other factors. Refer to "Risk Factors" under Item 1.A of the Company's Annual Report on Form 10-K for the year ended December 31, 2024 with the SEC on February 26, 2025 and applicable updates under Item 1.A of the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2025 filed with the SEC on August 06, 2025 for a discussion of additional risk factors and a more complete discussion of some of the cautionary statements noted above.

### (HOG-Earnings)

Harley-Davidson, Inc.

Condensed Consolidated Statements of Operations

(In thousands, except per share amounts)

(Unaudited)

Three months ended

Twelve months ended

December 31,

2025

2024

2025

2024

HDMC revenue

$ 379,195

$ 420,489

$ 3,578,308

$ 4,121,906

Gross (loss) profit

(30,467)

(3,170)

866,592

1,154,838

Selling, administrative and engineering expense

229,970

210,472

895,323

876,994

Operating (loss) income from HDMC

(260,437)

(213,642)

(28,731)

277,844

LiveWire revenue

11,354

10,400

25,671

26,358

Gross loss

(545)

(5,608)

(4,434)

(12,514)

Selling, administrative and engineering expense

17,829

20,538

70,582

97,125

Operating loss from Livewire

(18,374)

(26,146)

(75,016)

(109,639)

HDFS revenue

105,609

256,720

869,196

1,038,538

HDFS expense

187,856

210,280

378,814

790,116

Operating (loss) income from HDFS

(82,247)

46,440

490,382

248,422

Operating (loss) income

(361,058)

(193,348)

386,635

416,627

Other income, net

15,814

17,445

61,270

72,295

Investment income

12,112

13,300

44,270

58,964

Interest expense

(7,880)

(7,683)

(33,444)

(30,748)

(Loss) income before income taxes

(341,012)

(170,286)

458,731

517,138

Income tax (benefit) provision

(58,459)

(51,857)

129,577

71,963

Net (loss) income

$ (282,553)

$ (118,429)

$ 329,154

$ 445,175

Less: Loss attributable to noncontrolling interests

3,252

1,538

9,584

10,182

Net (loss) income attributable to Harley-Davidson, Inc.

$ (279,301)

$ (116,891)

$ 338,738

$ 455,357

(Net loss) earnings per share:

Basic

$ (2.44)

$ (0.93)

$ 2.82

$ 3.46

Diluted

$ (2.44)

$ (0.93)

$ 2.78

$ 3.44

Weighted-average shares:

Basic

114,311

126,264

120,073

131,447

Diluted

114,311

126,264

121,257

132,288

Cash dividends per share:

$ 0.18

$ 0.1725

$ 0.72

$ 0.69

LiveWire results presented in the Company's financial statements represent the LiveWire reportable segment as determined in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 280 Segment Reporting which may differ from LiveWire Group, Inc. results.

Harley-Davidson, Inc.

Condensed Consolidated Balance Sheets

(In thousands)

(Unaudited)

December 31,

2025

2024

ASSETS

Current assets:

Cash and cash equivalents

$ 3,091,744

$ 1,589,608

Accounts receivable, net

225,760

234,315

Finance receivables held for sale, net

264,238

Finance receivables held for investment, net

981,926

2,031,496

Inventories, net

730,898

745,793

Restricted cash

135,661

Other current assets

292,383

259,764

5,586,949

4,996,637

Finance receivables held for investment, net

719,060

5,256,798

Other long-term assets

1,738,806

1,628,144

$ 8,044,815

$ 11,881,579

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:

Accounts payable and accrued liabilities

$ 1,061,194

$ 892,678

Short-term deposits, net

280,095

173,099

Short-term debt

497,776

640,204

Current portion of long-term debt, net

819,629

1,851,513

2,658,694

3,557,494

Long-term debt, net

1,649,612

4,468,665

Other long-term liabilities

579,659

696,920

Shareholders' equity

3,156,850

3,158,500

$ 8,044,815

$ 11,881,579

Harley-Davidson, Inc.

Condensed Consolidated Statements of Cash Flows

(In thousands)

(Unaudited)

Twelve months ended

December 31,

2025

2024

Net cash provided by operating activities

$ 568,922

$ 1,063,833

Cash flows from investing activities:

Capital expenditures

(153,679)

(196,563)

Finance receivables held for investment, net

96,624

(198,939)

Proceeds from sales of finance receivables initially held for investment

3,685,613

Proceeds from sale of securitization beneficial interests, net

125,369

Collection from retained securitization beneficial interests

23,722

Other investing activities

1,126

12,172

Net cash provided (used) by investing activities

3,778,775

(383,330)

Cash flows from financing activities:

Proceeds from issuance of medium-term notes

647,088

495,856

Repayments of medium-term notes

(1,815,368)

(660,780)

Proceeds from term loan

448,013

Repayment of term loan

(450,000)

Repayment of senior unsecured notes

(450,000)

Proceeds from securitization debt

497,790

1,145,211

Repayments of securitization debt

(781,141)

(1,078,248)

Net decrease in unsecured commercial paper

(141,600)

(237,340)

Borrowings of asset-backed commercial paper

155,000

469,986

Repayments of asset-backed commercial paper

(671,526)

(258,077)

Net (decrease) increase in deposits

(14,711)

102,119

Dividends paid

(86,388)

(91,224)

Repurchase of common stock

(353,270)

(459,829)

Capital contribution from third parties

46,600

Share repurchase not yet settled

(40,000)

Other financing activities

(787)

Net cash used by financing activities

(3,010,300)

(572,315)

Effect of exchange rate changes on cash, cash equivalents and restricted cash

13,493

(16,145)

Net increase in cash, cash equivalents and restricted cash

$ 1,350,890

$ 92,043

Cash, cash equivalents and restricted cash:

Cash, cash equivalents and restricted cash, beginning of period

$ 1,740,854

$ 1,648,811

Net increase in cash, cash equivalents and restricted cash

1,350,890

92,043

Cash, cash equivalents and restricted cash, end of period

$ 3,091,744

$ 1,740,854

Reconciliation of cash, cash equivalents and restricted cash on the Consolidated

balance sheets to the Consolidated statements of cash flows:

Cash and cash equivalents

$ 3,091,744

$ 1,589,608

Restricted cash

135,661

Restricted cash included in Other long-term assets

15,585

Cash, cash equivalents and restricted cash per the Consolidated statements of cash flows

$ 3,091,744

$ 1,740,854

HDMC Revenue and Motorcycle Shipment Data

(Unaudited)

Three months ended

Twelve months ended

December 31,

2025

2024

2025

2024

HDMC REVENUE (in thousands)

Motorcycles

$ 193,882

$ 231,470

$ 2,657,675

$ 3,137,331

Parts and accessories

116,513

117,605

614,072

651,964

Apparel

47,169

54,078

215,783

237,270

Licensing

7,124

4,436

21,672

22,748

Other

14,507

12,900

69,106

72,593

$ 379,195

$ 420,489

$ 3,578,308

$ 4,121,906

HDMC U.S. MOTORCYCLE SHIPMENTS

5,719

4,314

77,982

94,075

HDMC WORLDWIDE MOTORCYCLE SHIPMENTS

Grand American Touring (a)

5,459

5,563

69,252

85,757

Cruiser

5,651

6,524

41,172

46,235

Sport and Lightweight

1,714

1,508

9,638

12,335

Adventure Touring

691

415

4,415

4,535

13,515

14,010

124,477

148,862

(a) Includes Trike

LiveWire Motorcycle Shipments

381

236

653

612

HDMC Gross Profit

(Unaudited)

The estimated impact of significant factors affecting the comparability of gross profit from 2024 to 2025 were as follows (in millions):

Three months ended

Twelve months ended

2024 gross (loss) profit

$ (3)

$ 1,155

Volume

(189)

Price and sales incentives

(31)

Foreign currency exchange rates and hedging

Shipment mix

Raw material prices

(4)

Manufacturing and other costs

(150)

(27)

(288)

2025 gross (loss) profit

$ (30)

$ 867

HDFS Finance Receivables Allowance for Credit Losses

(Unaudited)

Three months ended

Twelve months ended

December 31,

2025

2024

2025

2024

Balance, beginning of period

$ (12,901)

$ 399,912

$ 401,183

$ 381,966

Provision for credit losses

7,035

72,208

(191,392)

247,225

Charge-offs, net of recoveries

8,101

(70,937)

(132,009)

(228,008)

Sale of Residual Interest in Securitizations

(75,547)

Balance, end of period

$ 2,235

$ 401,183

$ 2,235

$ 401,183

Worldwide Retail Sales of Harley-Davidson Motorcycles (a)

(Unaudited)

Three months ended

Twelve months ended

December 31,

2025

2024

2025

2024

United States

15,008

14,220

82,698

94,930

Canada

839

907

6,434

7,093

Total North America

15,847

15,127

89,132

102,023

EMEA

3,625

4,749

21,454

24,082

Asia Pacific

4,979

5,025

18,975

22,213

Latin America

836

759

2,974

2,911

Total worldwide retail sales

25,287

25,660

132,535

151,229

(a)

Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.

SOURCE Harley-Davidson, Inc.