Groowe Groowe BETA / Newsroom
⏱ News is delayed by 15 minutes. Sign in for real-time access. Sign in

RainFocus Honors Event Innovators at Annual Innovation Awards Ceremony During INSIGHT 2026

prnewswire.com
SAP SAP is mentioned in relation to its products and services being trademarks, with no specific sentiment expressed about the company's performance or stock.

Clients and partners were celebrated for their forward-thinking and excellence in their use of the RainFocus platform

LEHI, Utah, Jan. 21, 2026 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced the winners of the annual Innovation Awards. Award recipients were recognized on the first day of RainFocus INSIGHT, the company's flagship event hosted in Salt Lake City. INSIGHT brings together events, marketing, and technology professionals to discover valuable trends, data, and solutions that enhance event impact and provides an opportunity to build meaningful relationships with peers and thought leaders.

The prestigious Innovation Awards recognize industry leaders and their achievements in driving impactful results for their customers. To be considered an award winner, nominees must have a solid understanding of attendees to create better experiences; innovate and have a forward-thinking use of the RainFocus platform; make good use of data and insights to understand, pivot, and improve events; merge offline and online efforts to grow the company and events; or demonstrate efficiency improvements such as saving time or resources.

"This year's Innovation Award winners represent some of the most forward-thinking brands and marketing teams," said JR Sherman, CEO of RainFocus. "We have the honor of partnering with clients that deeply understand the value and impact events have within orchestrated and seamless customer journeys. We're proud to work with these companies and we're excited to see how they continue to lead, leveraging RainFocus to transform their event marketing programs and connect authentically with their customers."

The 2026 Innovation Award winners are:

Several 2026 Innovation Award winners shared their thoughts:

RainFocus also introduced RainFocus Nexus, a framework that supports a series of specialized AI agents to act as teammates to event marketers, planners, and sales reps.

To learn more about the RainFocus Innovation Awards and submit a nomination for 2027, visit rainfocus.com/insight/innovation-awards.

About RainFocus

RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit www.rainfocus.com.

Additional Resources

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

Media Contact

Sheena Lakhani

[email protected]

SOURCE RainFocus