Wellness Pet Company Unveils Expansive Portfolio of Protein-Forward Cat and Dog Innovations at Global Pet Expo 2026
New crave-worthy cat meals and slow cooked dog recipes are spotlighted alongside a limited-edition birthday treat honoring a century of Wellness ® Old Mother Hubbard ®
BURLINGTON, Mass., March 24, 2026 /PRNewswire/ -- Wellness Pet Company, a leader in pet nutrition with 100 years of premium pet food and treats heritage, returns to Global Pet Expo 2026 with an expansive lineup of new products designed to meet pets' evolving needs and pet parents' desire for high-quality, protein-forward nutrition. This year's innovations include flavor-packed cat meals for even the pickiest eaters, slow cooked recipes for dogs that smell like home cooking, and a limited-edition celebratory treat to mark a 100-year milestone for Wellness ® Old Mother Hubbard ®.
Elevated Variety & Life Stage Support for Cats
Building on its momentum in the wet cat food space, Wellness Pet is expanding multiple fan-favorite lines with new textures, formats, and targeted life stage support, reinforcing the brand's commitment to providing protein-rich, complete and balanced recipes that support hydration, variety and whole-body wellbeing for cats across all life stages.
Elevated Nutrition and Convenience for Dogs
To meet the growing demand for premium, convenient and affordable nutrition for dogs, Wellness Pet is expanding its portfolio with new products that deliver on taste, texture and proven health benefits without compromising on quality.
"Our new product lineup reflects exactly what we've heard pet parents want, with elevated, protein-forward recipes that deliver real health benefits without sacrificing taste or convenience," said Wellness Pet Global SVP of Innovation and Nutrition Greg Kean. "Every innovation is rooted in our commitment to thoughtfully prepared nutrition that helps pets thrive and makes mealtime something both pets and pet parents can feel good about."
100 Years of Wellness ® Old Mother Hubbard ®
This year, Old Mother Hubbard proudly marks its 100th anniversary, and Wellness Pet is celebrating a century of oven-baked tradition by bringing a little extra joy to treat time. The milestone moment features a limited-edition Birthday Treat, P'Nutty ® B-Day Party, created in collaboration with Milk Bar ®, made with real peanut butter and topped with dog-safe vanilla yogurt icing. To celebrate the occasion at Global Pet Expo, Wellness Pet will host a dog-friendly moment on Wednesday, March 25, from 3 to 4 p.m. at its Expo booth (#2454), where the team will hand out goody bags to attendees and offer special giveaways.
These new recipes will be on display at Global Pet Expo, March 25-27 in Orlando, Fla., at Booth #2454.
To learn more about the products or to find an authorized retailer, visit https://www.wellnesspetfood.com/.
About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness ® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness ® on TikTok, Instagram and X: @wellnesspetfood.
Media Contact
Haley LaKind
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SOURCE Wellness Pet Company