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Sports Illustrated Announces New Streaming Channel SI TV

businesswire.com
SE The article mentions Sea Limited as a potential partner for Sports Illustrated's new streaming channel, SI TV, by listing its streaming service, "Anoki LiveTVx", as a platform where SI TV will be available. This indicates a potential business relationship but doesn't provide enough information to determine a strong sentiment.

NEW YORK--( BUSINESS WIRE)--Today Sports Illustrated, the leading 360-degree media platform, announced the launch of SI TV, a new free ad-supported streaming television channel available 24/7 on many FAST services.

"From news-based analysis to longer-form storytelling, SI TV will feature our signature content in reimagined ways for new audiences,” said Steve Cannella, Editor in Chief of Sports Illustrated.

The all-new channel brings Sports Illustrated’s trusted storytelling to a new platform, anchored in original programming, live events, sports lifestyle and archival content. From behind-the-scenes content from some of the most iconic Sports Illustrated cover shoots, to daily betting insights and the latest Mountain West Conference Network event coverage, SI TV will feature premium content from Sports Illustrated’s storied journalists and the athletes and sports properties they cover.

SI TV content is highlighted by docuseries, podcasts, live games, studio programming and more that take viewers behind the scenes of the world of Sports Illustrated and its global sports coverage. Viewers can also enjoy an exclusive look of the full broadcast of the Sportsperson of the Year awards ceremony, held on January 6, featuring the honorees on SI TV.

The launch of SI TV builds on the growing momentum of its video programming. 2025 featured a 160% year-over-year increase in views and a 180% increase in watch time across SI YouTube content.

SI TV is available on Amazon FireTV, DIRECTV, Sling Freestream, Anoki LiveTVx, Plex, LocalNow, Sports.tv, Tablo TV, DistroTV, Free Live Sports and launching soon on The Roku Channel. The development of the new streaming channel marks another innovation for Sports Illustrated’s editorial business while under editorial operator Minute Media.

“SI TV is a new platform for what SI has always done: tell the best stories in sports with authoritative voices and unique access,” said Steve Cannella, Editor in Chief of Sports Illustrated. “We’re excited to expand that mission into the FAST space. From news-based analysis to longer-form storytelling, SI TV will feature our signature content in reimagined ways for new audiences.”

The following programming is available on SI TV:

About Sports Illustrated

For 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at the intersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through quality content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through its renowned print magazine whose cover is widely regarded as the most coveted space in sports media. SI brings its unique perspective to marquee events and captivating brand activations including: “SI The Party”, Club SI, the Sportsperson of the Year Awards, SI Swimsuit Launch Weekend, and the SI Circuit Series.

For more information, visit SI.com.

Follow Sports Illustrated on X, Instagram, TikTok and Facebook.

About Minute Media

Minute Media is a global technology and content company built for the future of sports consumption. Minute Media's proprietary technology platform enables the creation, distribution and monetization of digital content experiences, which powers Minute Media's portfolio of trusted content brands, including Sports Illustrated, The Players' Tribune, and FanSided as well as hundreds of sports leagues, teams, broadcasters, third-party publishers and advertisers. The technology platform includes, (i) STN Video, an online video platform (OVP), which provides access to a robust sports highlights rights portfolio, and (ii) Magnifi, an AI-driven SaaS platform, that enables rights holders to detect key moments and create highlights in real time. Minute Media is building the future of how the world connects with sports, powered by innovation, shared globally, and trusted by millions of fans and the partners we serve. Minute Media has offices in the US, UK, Israel, Brazil, Asia and India.

For more information, visit www.minutemedia.com.