Groowe Groowe BETA / Newsroom
⏱ News is delayed by 15 minutes. Sign in for real-time access. Sign in

Audience Town Launches the Advertising Suite, the Biggest Change to Home Builder Advertising in Decades

prnewswire.com
META Audience Town's new Advertising Suite allows marketers to push audiences to Meta, indicating a potential integration or partnership, but the article does not provide specific sentiment towards Meta's performance or outlook. GOOGL Audience Town's Whengine engine integrates with Google, suggesting a technical partnership. However, the article does not offer any specific sentiment or performance analysis related to Alphabet. AI The article mentions Audience Town is an 'AI marketing platform' and its engine 'Whengine AI' can build audiences. While AI is a hot market, the article does not provide specific sentiment or mention C3.ai directly. NVDA The article mentions 'AI marketing platform' and 'Whengine AI', which relates to the AI sector where NVIDIA is a major player. However, NVIDIA is not explicitly mentioned, and the sentiment is general to the AI space. AMZN Audience Town's platform integrates with leading technologies, and while Amazon is a major tech player, it's not explicitly mentioned in the article. The sentiment is therefore neutral and indirect. MSFT Audience Town's platform integrates with leading technologies, and while Microsoft is a major tech player, it's not explicitly mentioned in the article. The sentiment is therefore neutral and indirect. OPEN The article discusses reaching home movers and builders, which is relevant to the real estate technology sector where Opendoor operates. However, Opendoor is not explicitly mentioned, so the sentiment is indirect and neutral.

Audience Town Launches the Advertising Suite, the Biggest Change to Home Builder Advertising in Decades Reach home movers on day one, with your own audiences or ours.

LOGAN, Utah, Nov. 10, 2026 /PRNewswire/ -- Audience Town, the only AI marketing platform that makes it easy to reach home movers, launched the Advertising Suite for all users. Home builders and their agencies can now reach likely home movers on day one, before they ever visit the builder's website, and see what worked, all in one platform.

"The Advertising Suite completes the puzzle," said Ed Carey, Founder & CEO of Audience Town. "Builders could already see who was on their website. Now they can find likely home movers before those buyers start shopping, reach them where they are, and see what worked. No other marketing platform is built to reach home movers like this."

Until now, builders looking for new prospects bought a generic contact list and hoped the emails or mailers reached the right people. Now they can target the buyers they want and launch the campaign from the same platform.

All four Audience Town products are now in one platform.

Your audiences or ours, included in Foundation

Marketers build prospecting audiences in Audience Explorer from consumer intelligence and property data powered by Whengine ®, the only home mover intelligence engine. Narrow by attributes like home value and likely mover status, add a location by ZIP code, city, county or state, or pick from hundreds of pre-built home mover audiences. Whengine AI can build an audience from a plain-language request and suggest improvements based on the builder's own data. Fair Housing guardrails are built in.

Launch in a couple of clicks, and see what worked

From the new Advertising tab, marketers launch campaigns such as geofencing, CTV, digital display and direct mail, or push audiences to Meta. Results show up in real time, including view-through sessions: visits from people who saw an ad, didn't click, and visited the website later. Where the data exists, results carry through to leads, tours and sales.

Take the self-guided tour: https://audiencetown.storylane.io/share/5epvjpcsvtbh.

About Audience Town

Audience Town is the only AI marketing platform that makes it easy to reach home movers with powerful technology. There are four products: Analytics, AI Toolkit, Audience Data, and Advertising. At the core of our platform is the Whengine®, the only home mover intelligence engine. Whengine® is built on the #1 superset of consumer and property data covering 280M US adults and 120M households to identify who is likely to move, where, why and when. Plus, Whengine integrates with leading technology like Google, Experian, Cotality, Meta, HubSpot, ECI Lasso, LiveRamp, TradeDesk, OpenAI, and Anthropic. 80+ new construction builders, 20 advertising platforms and 3,000 consumer brands rely on Audience Town. Audience Town is the new infrastructure for the home mover economy. Learn more at audiencetown.com.

Media Contact

Kinsey Wolf

Audience Town

704.251.9502

[email protected]

SOURCE Audience Town