Vipshop Reports Unaudited First Quarter 2026 Financial Results

Conference Call to Be Held at 7:30 A.M. U.S. Eastern Time on May 21, 2026

GUANGZHOU, China, May 21, 2026 /PRNewswire/ -- Vipshop Holdings Limited (NYSE: VIPS), a leading off-price retailer in China ("Vipshop" or the "Company"), today announced its unaudited financial results for the quarter ended March 31, 2026.

First Quarter 2026 Highlights

Mr. Eric Shen, Chairman and Chief Executive Officer of Vipshop, stated, "Our first-quarter performance was driven by strong apparel sales, supported by a successful Chinese New Year holiday when consumers responded enthusiastically to our seasonal, value-for-money collections. Our SVIP customer base achieved solid growth in both number and contribution, reflecting our long-standing appeal to high-value consumers. Alongside these results, we have made steady progress across our merchandising portfolio, customer engagement, and AI integration, all of which are helping to further leverage our off-price retail model for growth. With continued dedication to the brand-discount space, we remain confident in our ability to deliver sustainable, profitable growth over the long term."

Mr. Mark Wang, Chief Financial Officer of Vipshop, further commented, "We delivered an in-line quarter, reflecting a pull-forward of demand around the Chinese New Year, which concentrated activity in the first two months. Margins remained healthy and stable, supported by a stronger mix of higher-margin categories and disciplined operations. In April, we completed our annual dividend payout, and remain committed to delivering on our full-year shareholder return promises. With a solid financial position and consistent execution, we are well positioned to fund our strategic initiatives and business growth, while driving value for our shareholders."

First Quarter 2026 Financial Results

REVENUES

Total net revenues for the first quarter of 2026 increased by 1.2% year over year to RMB26.6 billion (US$3.9 billion) from RMB26.3 billion in the prior year period.

GROSS PROFIT

Gross profit for the first quarter of 2026 increased by 6.8% year over year to RMB6.5 billion (US$941.6 million) from RMB6.1 billion in the prior year period. Gross margin for the first quarter of 2026 increased to 24.4% from 23.2% in the prior year period.

OPERATING EXPENSES

Total operating expenses for the first quarter of 2026 were RMB4.2 billion (US$603.8 million), compared with RMB4.0 billion in the prior year period. As a percentage of total net revenues, total operating expenses for the first quarter of 2026 was 15.7%, compared with 15.3% in the prior year period.

INCOME FROM OPERATIONS

Income from operations for the first quarter of 2026 increased by 9.7% year over year to RMB2.5 billion (US$362.1 million) from RMB2.3 billion in the prior year period. Operating margin for the first quarter of 2026 increased to 9.4% from 8.7% in the prior year period.

Non-GAAP income from operations [5] for the first quarter of 2026, which excluded share-based compensation expenses, increased by 3.5% year over year to RMB2.7 billion (US$394.1 million) from RMB2.6 billion in the prior year period. Non-GAAP operating margin [6] for the first quarter of 2026 increased to 10.2% from 10.0% in the prior year period.

NET INCOME

Net income attributable to Vipshop's shareholders for the first quarter of 2026 increased by 13.6% year over year to RMB2.2 billion (US$319.8 million) from RMB1.9 billion in the prior year period. Net margin attributable to Vipshop's shareholders for the first quarter of 2026 increased to 8.3% from 7.4% in the prior year period. Net income attributable to Vipshop's shareholders per diluted ADS [7] for the first quarter of 2026 increased to RMB4.48 (US$0.65) from RMB3.72 in the prior year period.

Non-GAAP net income attributable to Vipshop's shareholders for the first quarter of 2026, which excluded (i) share-based compensation expenses, (ii) investment loss (gain) and revaluation of investments excluding dividends, (iii) reconciling items on the share of equity method investments, and (iv) tax effects on non-GAAP adjustments, was RMB2.31 billion (US$334.2 million), compared with RMB2.31 billion in the prior year period. Non-GAAP net margin attributable to Vipshop's shareholders [8] for the first quarter of 2026 was 8.7%, compared with 8.8% in the prior year period. Non-GAAP net income attributable to Vipshop's shareholders per diluted ADS [9] for the first quarter of 2026 increased to RMB4.68 (US$0.68) from RMB4.43 in the prior year period.

For the quarter ended March 31, 2026, the Company's weighted average number of ADSs used in computing diluted income per ADS was 492,729,110.

BALANCE SHEET AND CASH FLOW

As of March 31, 2026, the Company had cash and cash equivalents and restricted cash of RMB28.3 billion (US$4.1 billion) and short term investments of RMB2.7 billion (US$389.2 million).

For the quarter ended March 31, 2026, net cash generated from operating activities was RMB2.0 billion (US$283.8 million), and free cash flow [10], a non-GAAP measurement of liquidity, was as follows:

For the three months ended

March 31,

2025

RMB'000

March 31,

2026

RMB'000

March 31,

2026

US$'000

Net cash (used in) generated from operating

activities

(1,030,275)

1,957,468

283,773

Reconciling items:

Net impact from internet financing activities [11]

(74,740)

95,315

13,818

Capital expenditures

(680,205)

(438,378)

(63,551)

Free cash (outflow) inflow

(1,785,220)

1,614,405

234,040

For the trailing twelve months ended

March 31,

2025

RMB'000

March 31,

2026

RMB'000

March 31,

2026

US$'000

Net cash generated from operating activities

8,659,431

10,441,988

1,513,770

Reconciling items:

Net impact from internet financing activities

44,016

134,981

19,568

Capital expenditures

(3,530,728)

(1,824,710)

(264,527)

Free cash inflow

5,172,719

8,752,259

1,268,811

Business Outlook

For the second quarter of 2026, the Company expects its total net revenues to be between RMB24.5 billion and RMB25.8 billion, representing a year-over-year decrease of approximately 5% to 0%. These forecasts reflect the Company's current and preliminary view on the market and operational conditions, which is subject to change.

Exchange Rate

The Company's business is primarily conducted in China and the significant majority of revenues generated are denominated in Renminbi. This announcement contains currency translations of Renminbi amounts into U.S. dollars solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars are made at a rate of RMB6.8980 to US$1.00, the effective noon buying rate on March 31, 2026 as set forth in the H.10 statistical release of the Federal Reserve Board. No representation is made that the Renminbi amounts could have been, or could be, converted, realized or settled into U.S. dollars at that rate on March 31, 2026 or at any other rate.

Conference Call Information

The Company will hold a conference call on Thursday, May 21, 2026 at 7:30 am U.S. Eastern Time, 7:30 pm Beijing Time to discuss the financial results.

All participants wishing to join the conference call must pre-register online using the link provided below.

Registration Link:

https://register-conf.media-server.com/register/BI71549415d6954eecad77793367ea5b63

Once pre-registration has been completed, each participant will receive dial-in numbers and a unique access PIN via email. To join the conference, participants should use the dial-in details followed by the PIN code.

A live webcast of the earnings conference call can be accessed at https://edge.media-server.com/mmc/p/tqxh35wg. An archived webcast will be available at the Company's investor relations website at http://ir.vip.com.

About Vipshop Holdings Limited

Vipshop Holdings Limited is a leading off-price retailer in China. Vipshop offers high-quality and popular branded products to consumers throughout China at deep discounts through diverse online and offline channels. Since its founding in 2008, the Company has built a large and loyal customer base and extensive brand partnerships. For more information, please visit https://ir.vip.com/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Vipshop's strategic and operational plans, contain forward-looking statements. Vipshop may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials, and in oral statements made by its officers, directors, or employees to third parties. Statements that are not historical facts, including statements about Vipshop's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Vipshop's goals and strategies; Vipshop's future business development, results of operations and financial condition; the expected growth of the off-price retailer market in China; Vipshop's ability to attract customers and brand partners and further enhance its brand recognition; Vipshop's expectations regarding needs for and market acceptance of flash sales products and services; competition in the discount retail industry; fluctuations in general economic and business conditions in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Vipshop's filings with the SEC. All information provided in this press release is as of the date of this press release, and Vipshop does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Use of Non-GAAP Financial Measures

The condensed consolidated financial information is derived from the Company's unaudited interim condensed consolidated financial statements prepared in conformity with accounting principles generally accepted in the United States of America ("U.S. GAAP"), except that comparative consolidated statements of income and cash flows for the period presented and the detailed footnote disclosures required by Accounting Standards Codification 270, Interim Reporting ("ASC270") have been omitted. Vipshop uses non-GAAP net income attributable to Vipshop's shareholders, non-GAAP net income attributable to Vipshop's shareholders per diluted ADS, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net margin attributable to Vipshop's shareholders, and free cash flow, each of which is a non-GAAP financial measure. For the periods presented in this press release, non-GAAP net income attributable to Vipshop's shareholders is net income attributable to Vipshop's shareholders excluding (i) share-based compensation expenses, (ii) investment loss (gain) and revaluation of investments excluding dividends, (iii) reconciling items on the share of equity method investments, and (iv) tax effects on non-GAAP adjustments. Non-GAAP net income attributable to Vipshop's shareholders per diluted ADS is computed using non-GAAP net income attributable to Vipshop's shareholders divided by weighted average number of diluted ADS outstanding for computing diluted earnings per ADS. Non-GAAP income from operations is income from operations excluding share-based compensation expenses. Non-GAAP operating margin is non-GAAP income from operations as a percentage of total net revenues. Non-GAAP net margin attributable to Vipshop's shareholders is non-GAAP net income attributable to Vipshop's shareholders as a percentage of total net revenues. Free cash flow is net cash from operating activities adding back the impact from internet financing activities and less capital expenditures, which include purchase and deposits of property and equipment and land use rights. Impact from internet financing activities added back or deducted from free cash flow contains changes in the balances of financial products, which are primarily consumer financing and supplier financing that the Company provides to customers and suppliers. The Company believes that separate analysis and exclusion of the non-cash impact of (i) share-based compensation expenses, (ii) investment loss (gain) and revaluation of investments excluding dividends, (iii) reconciling items on the share of equity method investments, and (iv) tax effects on non-GAAP adjustments add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting, and measuring results against the forecast. The Company believes that non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of (i) share-based compensation expenses, (ii) investment loss (gain) and revaluation of investments excluding dividends, (iii) reconciling items on the share of equity method investments, and (iv) tax effects on non-GAAP adjustments. Free cash flow enables the Company to assess liquidity and cash flow, taking into account the impact from internet financing activities and the financial resources needed for the expansion of technology platform, and Shan Shan Outlets. Share-based compensation expenses have been and will continue to be significant recurring expenses in its business. However, the use of non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using non-GAAP financial measures is that they do not include all items that impact the Company's net income for the period. In addition, because non-GAAP financial measures are not measured in the same manner by all companies, they may not be comparable to other similar titled measures used by other companies. One of the key limitations of free cash flow is that it does not represent the residual cash flow available for discretionary expenditures.

The presentation of these non-GAAP financial measures is not intended to be considered in isolation from, or as a substitute for, the financial information prepared and presented in accordance with U.S. GAAP. For more information on these non-GAAP financial measures, please see the table captioned "Vipshop Holdings Limited Reconciliations of GAAP and Non-GAAP Results" at the end of this release.

Investor Relations Contact

Tel: +86 (20) 2233-0732

Email: [email protected]

[1] "Gross merchandise value (GMV)" is defined as the total value of all products and services sold through the Company's online channels, Shan Shan Outlets (including Vipshop Outlet REIT operated and managed by Shan Shan Outlets), and other Vipshop offline stores during the given period, including the Company's Vipshop App mobile application, vip.com website, Vipshop WeChat Mini-Program, online stores that are operated at third-party platforms, Shan Shan Outlets and its corresponding Vipshop Outlet REIT, as well as Vipshop offline stores, which were fulfilled by either the Company or its third-party merchants, regardless of whether or not the goods were delivered or returned. GMV includes shipping charges paid by buyers to sellers. Out of prudence, the Company does not consider products or services to be sold if the orders were placed and canceled pre-shipment and only included orders that left the Company's or other third-party vendors' warehouses.

[2] Non-GAAP net income attributable to Vipshop's shareholders is a non-GAAP financial measure, which, for the periods presented in this press release, is defined as net income attributable to Vipshop's shareholders excluding (i) share-based compensation expenses, (ii) investment loss (gain) and revaluation of investments excluding dividends, (iii) reconciling items on the share of equity method investments, and (iv) tax effects on non-GAAP adjustments.

[3] "Active customers" is defined as registered members who have purchased from the Company's Vipshop mobile app, vip.com website and Vipshop WeChat Mini-Program at least once during the relevant period.

[4] "Total orders" is defined as the total number of orders placed during the given period, including the orders for products and services sold through the Company's online channels, including the Company's Vipshop App mobile application, vip.com website, Vipshop WeChat Mini-Program, online stores that are operated at third-party platforms (excluding, for the avoidance of doubt, orders from the Company's offline stores and outlets), net of orders returned.

[5] Non-GAAP income from operations is a non-GAAP financial measure, which is defined as income from operations excluding share-based compensation expenses.

[6] Non-GAAP operating margin is a non-GAAP financial measure, which is defined as non-GAAP income from operations as a percentage of total net revenues.

[7] "ADS" means American depositary share, each of which represents 0.2 Class A ordinary share.

[8] Non-GAAP net margin attributable to Vipshop's shareholders is a non-GAAP financial measure, which is defined as non-GAAP net income attributable to Vipshop's shareholders, as a percentage of total net revenues.

[9] Non-GAAP net income attributable to Vipshop's shareholders per diluted ADS is a non-GAAP financial measure, which is defined as non-GAAP net income attributable to Vipshop's shareholders, divided by the weighted average number of diluted ADSs outstanding for computing diluted earnings per ADS.

[10] Free cash flow is a non-GAAP financial measure, which is defined as net cash from operating activities adding back the impact from internet financing activities and less capital expenditures, which include purchase and deposits of property and equipment and land use rights.

[11] Net impact from internet financing activities represents net cash flow relating to the Company's financial products, which are primarily consumer financing and supplier financing that the Company provides to its customers and suppliers.

Vipshop Holdings Limited

Unaudited Condensed Consolidated Statements of Income and Comprehensive Income

(In thousands, except for share and per share data)

Three Months Ended

March 31,2025

March 31,2026

RMB'000

USD'000

Product revenues

24,293,121

24,331,594

3,527,340

Other revenues (1)

1,975,422

2,242,915

325,154

Total net revenues

26,268,543

26,574,509

3,852,494

Cost of revenues

(20,186,333)

(20,079,359)

(2,910,896)

Gross profit

6,082,210

6,495,150

941,598

Operating expenses:

Fulfillment expenses (2)

(1,889,954)

(2,046,921)

(296,741)

Marketing expenses

(732,148)

(719,311)

(104,278)

Technology and content expenses

(449,071)

(448,211)

(64,977)

General and administrative expenses

(950,795)

(950,456)

(137,787)

Total operating expenses

(4,021,968)

(4,164,899)

(603,783)

Other operating income

216,556

167,518

24,285

Income from operations

2,276,798

2,497,769

362,100

Investment (loss) gain and revaluation of investments

(37,459)

51,183

7,420

Interest expense

(10,240)

(29,911)

(4,336)

Interest income

222,950

180,023

26,098

Exchange loss

(12,936)

(18,812)

(2,727)

Income before income tax expense and share of income of equity

method investees

2,439,113

2,680,252

388,555

Income tax expenses

(507,667)

(519,290)

(75,281)

Share of income of equity method investees

48,865

102,523

14,863

Net income

1,980,311

2,263,485

328,137

Net income attributable to non-controlling interests

(37,466)

(57,177)

(8,289)

Net income attributable to Vipshop's shareholders

1,942,845

2,206,308

319,848

Shares used in calculating earnings per share (3):

Weighted average number of Class A and Class B ordinary shares:

—Basic

102,682,285

96,026,819

—Diluted

104,315,110

98,545,822

Net earnings per Class A and Class B ordinary share

Net income attributable to Vipshop's shareholders——Basic

18.92

22.98

3.33

Net income attributable to Vipshop's shareholders——Diluted

18.62

22.39

3.25

Net earnings per ADS (1 ordinary share equals to 5 ADSs)

Net income attributable to Vipshop's shareholders——Basic

3.78

4.60

0.67

Net income attributable to Vipshop's shareholders——Diluted

3.72

4.48

0.65

(1) Other revenues primarily consist of product promotion and online advertising revenues, lease income mainly earned from the Shan Shan

Outlets ,fees charged to third-party merchants which the Company provides platform access for sales of their products, revenue from third-

party logistics services, loan facilitation service income and membership fee income.

(2) Fulfillment expenses include shipping and handling expenses, which amounted RMB 1.3 billion and RMB 1.4 billion in the three month

periods ended March 31,2025 and March 31,2026, respectively.

(3) Authorized share capital is re-classified and re-designated into Class A ordinary shares and Class B ordinary shares, with each Class A

ordinary share being entitled to one vote and each Class B ordinary share being entitled to ten votes on all matters that are subject to

shareholder vote.

Three Months Ended

March 31,2025

March 31,2026

RMB'000

USD'000

Share-based compensation expenses are included in the operating

expenses as follows:

Fulfillment expenses

20,177

15,086

2,187

Marketing expenses

7,042

12,106

1,755

Technology and content expenses

88,845

68,363

9,911

General and administrative expenses

234,539

125,090

18,134

Total

350,603

220,645

31,987

Vipshop Holdings Limited

Unaudited Condensed Consolidated Balance Sheets

(In thousands, except for share and per share data)

December 31,2025

March 31,2026

RMB'000

USD'000

ASSETS

CURRENT ASSETS

Cash and cash equivalents

22,990,435

27,659,303

4,009,757

Restricted cash

1,132,729

607,548

88,076

Short term investments

5,777,222

2,684,723

389,203

Accounts receivable, net

889,220

734,404

106,466

Amounts due from related parties,net

762,781

732,386

106,174

Other receivables and prepayments,net

2,860,301

2,951,043

427,811

Loan receivables,net

9,166

9,624

1,395

Inventories

5,153,413

4,621,665

670,001

Total current assets

39,575,267

40,000,696

5,798,883

NON-CURRENT ASSETS

Property and equipment, net

18,311,533

17,954,802

2,602,900

Deposits for property and equipment

6,420

8,016

1,162

Land use rights, net

10,426,682

10,429,432

1,511,950

Intangible assets, net

324,067

323,122

46,843

Investment in equity method investees

3,136,784

3,382,701

490,389

Other investments

4,800,356

4,842,845

702,065

Held-to-maturity securities

802,366

116,319

Other long-term assets

351,085

242,204

35,112

Goodwill

755,213

109,483

Deferred tax assets, net

757,113

781,454

113,287

Operating lease right-of-use assets

398,798

402,568

58,360

Total non-current assets

39,268,051

39,924,723

5,787,870

TOTAL ASSETS

78,843,318

79,925,419

11,586,753

LIABILITIES AND EQUITY

CURRENT LIABILITIES

Short term loans

5,844,620

6,559,600

950,942

Accounts payable

12,536,639

11,403,704

1,653,190

Advance from customers

1,890,586

1,694,602

245,666

Accrued expenses and other current liabilities

9,941,146

11,350,723

1,645,509

Amounts due to related parties

101,782

103,585

15,017

Deferred income

520,853

533,532

77,346

Operating lease liabilities

47,458

44,436

6,442

Total current liabilities

30,883,084

31,690,182

4,594,112

NON-CURRENT LIABILITIES

Deferred tax liability

707,322

763,187

110,639

Deferred income-non current

2,252,797

2,234,957

324,001

Operating lease liabilities

556,951

564,338

81,812

Total non-current liabilities

3,517,070

3,562,482

516,452

TOTAL LIABILITIES

34,400,154

35,252,664

5,110,564

EQUITY:

Total shareholders' equity (US$0.0001 par value, 500 million shares

authorized, 106.9 million shares issued, and 96.1 million shares

outstanding as of March 31, 2026) (4)

41,004,749

41,248,690

5,979,804

Non-controlling interests

3,438,415

3,424,065

496,385

Total shareholders' equity

44,443,164

44,672,755

6,476,189

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

78,843,318

79,925,419

11,586,753

(4) The number of treasury stock as of March 31, 2026 was 10.8 million, all of which are Class A ordinary shares repurchased under the share

repurchase program.

Vipshop Holdings Limited

Reconciliations of GAAP and Non-GAAP Results

Three Months Ended

March 31,2025

March 31,2026

RMB'000

USD'000

Income from operations

2,276,798

2,497,769

362,100

Share-based compensation expenses

350,603

220,645

31,987

Non-GAAP income from operations

2,627,401

2,718,414

394,087

Net income attributable to Vipshop's shareholders

1,942,845

2,206,308

319,848

Share-based compensation expenses

350,603

220,645

31,987

Investment loss (gain) and revaluation of investments excluding

dividends

37,459

(51,183)

(7,420)

Reconciling items on the share of equity method investments(5)

(38,362)

(5,561)

Tax effects on non-GAAP adjustments

(22,583)

(31,785)

(4,608)

Non-GAAP net income attributable to Vipshop's shareholders

2,308,385

2,305,623

334,246

(5) To exclude the GAAP to non-GAAP reconciling items relating to investment gain and revaluation of investments on the share of equity

method investments.

Shares used in calculating earnings per share:

Weighted average number of Class A and Class B ordinary shares:

—Basic

102,682,285

96,026,819

—Diluted

104,315,110

98,545,822

Non-GAAP net income per Class A and Class B ordinary share

Non-GAAP net income attributable to Vipshop's shareholders——

Basic

22.48

24.01

3.48

Non-GAAP net income attributable to Vipshop's shareholders——

Diluted

22.13

23.40

3.39

Non-GAAP net income per ADS (1 ordinary share equal to 5 ADSs)

Non-GAAP net income attributable to Vipshop's shareholders——

Basic

4.50

4.80

0.70

Non-GAAP net income attributable to Vipshop's shareholders——

Diluted

4.43

4.68

0.68

SOURCE Vipshop Holdings Limited