Canada B2C Ecommerce Market Report 2025: Amazon Leads Online Retail, While Walmart and National Players Loblaw, Best Buy Canada, and Canadian Tire Strengthen Marketplace and Loyalty Integration
Dublin, Jan. 29, 2026 (GLOBE NEWSWIRE) -- The "Canada B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The ecommerce market in Canada is expected to grow by 9.6% annually, reaching US$89.27 billion by 2025. The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 11.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.5% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$81.47 billion to approximately US$119.16 billion.
Competitive intensity will increase as marketplaces scale and cross-border players capture share in discretionary categories. Omnichannel retailers are expected to deepen store-based fulfillment, improving speed and lowering delivery costs. Retail media networks operated by large Canadian retailers will become stronger competitive levers. Over the next 2-4 years, differentiation will shift toward logistics density, category breadth, and platform monetisation rather than price alone.
Current State of the Market
Canada's e-commerce landscape is shaped by a mix of international platforms, national retailers, and sector-focused digital channels. Penetration is steady, but competition is concentrated around logistics efficiency, marketplace scale, and retail media capabilities. Large omnichannel retailers such as Loblaw, Canadian Tire, and Walmart Canada continue integrating stores into last-mile networks, reducing reliance on centralized fulfillment. Meanwhile, consumer expectations for faster delivery and broader assortment are intensifying competitive pressure between pure-play platforms and traditional retailers.
Key Players and New Entrants
Amazon Canada remains the largest online retailer, supported by its expanded fulfillment infrastructure and Prime delivery services. Walmart Canada continues to invest in nationwide pickup and marketplace expansion. Among national retailers, Loblaw, Best Buy Canada, and Canadian Tire are strengthening their integrations with the marketplace and loyalty programs. In vertical categories, Sephora Canada, Sport Chek, and IKEA Canada remain key online players.
New entrants include global D2C brands scaling cross-border shipping to Canada, such as Shein and Temu and specialized U.S. retailers that have added Canadian checkout and duty-paid shipping options. Domestic small-business-led digital storefronts are also growing through Shopify's ecosystem.
Expansion of Omnichannel Retail Integration Accelerates
Growth of Domestic Marketplaces and Brand-Owned Platforms Intensifies
Payment Modernisation and Adoption of Real-Time Payments Gains Momentum
Cross-Border and U.S.-Linked Purchasing Rises
Key Attributes:
Report Scope
Canada B2C Ecommerce Market Size and Growth Dynamics
Canada Social Commerce Market Size and Growth Dynamics
Canada Quick Commerce Market Size and Growth Dynamics
Canada B2C Ecommerce Market Segmentation by Ecommerce Vertical
Canada B2C Ecommerce Market Segmentation by Retail Shopping Category
Canada B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel
Canada B2C Ecommerce Market Segmentation by Travel & Hospitality Category
Canada B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel
Canada B2C Ecommerce Market Segmentation by Online Food Service Sales Channel
Canada B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel
Canada B2C Ecommerce Market Segmentation by Engagement Model
Canada B2C Ecommerce Market Segmentation by Location
Canada B2C Ecommerce Market Segmentation by Device
Canada B2C Ecommerce Market Segmentation by Operating System
Canada B2C Ecommerce Market Segmentation by City Tier
Canada B2C Ecommerce Market Segmentation by Payment Instrument
Canada B2C Ecommerce Consumer Demographics & Behaviour
Canada B2C Ecommerce User Statistics & Ratios
Canada B2C Ecommerce Operational Metrics by Ecommerce Segment
Canada B2C Ecommerce Operational Metrics by Retail Shopping Category
Canada B2C Ecommerce Operational Metrics by Sales Channel
Canada B2C Ecommerce Operational Metrics by Location
Canada B2C Ecommerce Operational Metrics by Device
Canada B2C Ecommerce Operational Metrics by Operating System
Canada B2C Ecommerce Operational Metrics by City Tier
Canada B2C Ecommerce Operational Metrics by Payment Instrument
For more information about this report visit https://www.researchandmarkets.com/r/i5i9ow
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