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Aquaphor Introduces Its First-Ever Baby Lotion, Designed to Nourish Baby's Sensitive Skin

prnewswire.com
AMZN Amazon is mentioned as a retailer where the new Aquaphor Baby Sensitive Lotion will be available, indicating a business relationship without specific financial performance or outlook. WMT Walmart is listed as a major retailer where the new Aquaphor Baby Sensitive Lotion will be sold, suggesting a standard distribution channel without any specific sentiment towards Walmart's stock. PG While not directly mentioned, Aquaphor is owned by Beiersdorf. If Beiersdorf were a US company, it would be analyzed. Since it's not, and P&G is a major competitor in baby care, the introduction of a new product by a competitor doesn't directly impact P&G's stock based on this article alone.

Aquaphor Introduces Its First-Ever Baby Lotion, Designed to Nourish Baby's Sensitive Skin NEW Aquaphor Baby Sensitive Lotion supports daily skincare rituals that help care for

baby's delicate skin, while creating moments of loving connection

STAMFORD, Conn., March 18, 2026 /PRNewswire/ -- Long before babies understand words, they understand touch. To support these powerful moments between parents and their little ones, Aquaphor – a dermatologist and pediatrician recommended brand with over 100 years of skincare expertise – today announced the launch of NEW Aquaphor Baby Sensitive Lotion. This innovation marks the brand's first-ever baby lotion, specifically designed to nourish a baby's delicate skin, while promoting daily skincare rituals that nurture a baby's overall wellbeing through the power of touch.

Created as part of Aquaphor's ongoing commitment to providing trusted, clinically proven skincare solutions that parents and babies love, the lotion was developed to help meet the significant demand among parents for baby products formulated for sensitive skin*. In fact, 72% of parents report having skincare concerns for their baby, including dry or sensitive skin**, reinforcing the need for products designed with babies' unique skin needs in mind.

Aquaphor recognizes that daily skincare routines often play an important role in driving moments of connection between parents and their babies. To better understand these experiences, the brand conducted new research exploring how caregivers bond with their children through everyday touch. A national survey of 1,016 parents/caregivers of children 24 months and younger uncovered a growing "bonding gap" as babies age.** The study found:

Interestingly, parents of non-newborns (4+ months) who practice dedicated skin-to-skin time are even more convinced that the benefits continue as baby grows:

Designed specifically for babies three months and up, Aquaphor Baby Sensitive Lotion can help transform everyday routines into meaningful rituals. The lotion quickly and efficiently soothes dryness and nourishes baby's sensitive skin, so parents can focus on the moments that matter most with their little ones.

The new Aquaphor Baby Sensitive Lotion offers an effective yet gentle solution with a fast-absorbing formula that immediately soothes and locks in moisture without leaving a greasy residue. The lotion's formula, enriched with Provitamin B5 and Ceramide NP to support the skin's moisture barrier, Glycerin for nourishing moisture, and Hyaluronic Acid to help hydrate, provides a comprehensive approach to skin care. The hypoallergenic formula is free of fragrance, parabens, and dyes, and has earned the National Eczema Association (NEA) Seal of Acceptance.

"At Aquaphor Baby, we understand that caring for babies' sensitive skin is about more than soothing dryness – it's about caring for the healthy development of babies' skin and overall wellness by protecting the moments that matter most," said Patricia Popowich, Brand Director at Aquaphor. "With our new Baby Sensitive Lotion, we're delivering clinically proven moisturization for babies' sensitive skin while helping parents make everyday routines an opportunity for skin-to-skin bonding. As a pediatrician recommended brand, we are proud to be a trusted advocate helping parents and caregivers create meaningful experiences."

Aquaphor Baby Sensitive Lotion joins the pediatrician recommended brand's full line of baby products, and will be available beginning March 2026 at major retailers nationwide (Amazon, Walmart, Target).

For more information, visit the brand on Instagram, Facebook, TikTok or at aquaphorus.com.

About Aquaphor:

With more than 100 years of skin care expertise, Aquaphor ® is the #1 dermatologist recommended brand for dry, cracked skin and dry feet and heels, as well as, the #1 dermatologist recommended lip care brand, and #1 dermatologist recommended brand for post-cosmetic procedure skin care. Also a pediatrician recommended brand, Aquaphor Baby is the #3 baby skincare brand in the U.S. and offers a range of gentle and fragrance-free solutions for babies' sensitive skin. For more information, visit the brand on Facebook, Instagram, TikTok or at www.aquaphorus.com.

About Beiersdorf:

Beiersdorf, Inc. is the North American affiliate of Beiersdorf AG, which has stood for innovative, high-quality skincare products for over a century. The company's portfolio of international brands includes Aquaphor, Eucerin, NIVEA, Coppertone, La Prairie and Chantecaille.

*Based on U.S. Baby & Children's Personal Care, Mintel, (2024), from a survey of 779 parents.

**Aquaphor conducted an online survey among n=1,016 U.S. parents (21+) of a child 24 months and younger between February 6th and February 18th, 2026 with a margin of error of +/- 3ppt at a 95% confidence interval.

Media Contact: [email protected]

SOURCE Aquaphor