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Retailers Sharpen Focus on Personalizing the Post-Purchase Journey, Finds Listrak's 2026 Cross-Channel Benchmark Report

prnewswire.com
LSTR The article discusses Listrak's 2026 Cross-Channel Benchmark Report, which analyzes retail marketing trends. While the report provides insights for retailers, it does not offer specific performance data or future outlook for Listrak itself, making the sentiment neutral.

Retailers Sharpen Focus on Personalizing the Post-Purchase Journey, Finds Listrak's 2026 Cross-Channel Benchmark Report Powered by Listrak Intelligence, the report analyzes key KPIs across a dozen retail verticals and provides actionable insights for super-charged cross-channel marketing

LITITZ, Pa., March 10, 2026 /PRNewswire/ -- Post-purchase journeys are the next frontier in cross-channel retail marketing, according to the 2026 Cross-Channel Benchmark Report from Listrak, the retail industry's person-first marketing platform. The report provides key trends, extensive data analyses by campaign type, and tailored insights across 12 ecommerce verticals.

The report found that, after expanding key alerts-based journeys in 2024, in 2025, retailers focused on personalizing the post-purchase journey (sometimes down to the SKU purchased), layering in product-based recommendations, cross-category offers, and targeted win-back strategies tied to prior purchases. Relevant insights include:

"Gone are the days of a generic one-touch 'Thank You' message, as lifecycle precision becomes the new competitive advantage and the post-purchase journey is an increasingly meaningful cross-channel touchpoint," said Ross Kramer, Co-Founder & CEO of Listrak. "Leveraging Listrak Intelligence, which unites AI-powered insights with industry-specific expert analysis, the 2026 Cross-Channel Benchmark Report is a uniquely comprehensive resource for super-charged retail marketing."

The report provides key findings and actionable insights for a range of retail verticals, including:

The report's analysis is based on data from 130 billion email and SMS/MMS messages sent by over 1,000 ecommerce clients between Jan. 1, 2025, and Dec. 31, 2025.

About Listrak

Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results. For more information, visit https://www.listrak.com/.

SOURCE LISTRAK