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JetBlue Opens BlueHouse™, Its New Premium Lounge at JFK Airport

businesswire.com
JBLU The article announces the opening of JetBlue's new premium lounge, BlueHouse, at JFK Airport. While this is presented as a milestone in their JetForward strategy and an investment in premium offerings, the direct financial impact or customer reception is not yet evident from this announcement alone.

NEW YORK--( BUSINESS WIRE)--JetBlue (Nasdaq: JBLU) today officially opened the doors to BlueHouse, the airline’s first airport lounge, at John F. Kennedy International Airport (JFK) Terminal 5 in time for peak holiday travel.

Just days after the airline revealed details and features of the space, the official opening is the newest milestone in JetBlue’s JetForward strategy to deliver more premium, customer-first experiences on the ground and in the air.

Key Highlights of BlueHouse at JFK Terminal 5:

“BlueHouse helps make our flagship terminal feel more like home,” said Marty St. George, president, JetBlue. “It’s welcoming, comfortable and uniquely JetBlue as we expand premium experiences for our most loyal customers.”

Starting today, BlueHouse will operate daily from 5 a.m. to 10 p.m. ET. Annual and one-time passes for eligible customers will be available for purchase next year.

JetBlue’s next BlueHouse location will open at Boston Logan International Airport (BOS) Terminal C in 2026, reinforcing the airline’s ongoing investment in the focus city and the future of its premium offerings.

Photography of BlueHouse at JFK can be used without express permission by visiting the newsroom photo gallery and selecting the ‘BlueHouse’ category in the dropdown menu. For more information about BlueHouse, please visit jetblue.com/bluehouse.

About JetBlue

JetBlue is New York's Hometown Airline ®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.