Motorsports Market to Hit USD 16.17 Billion by 2031 as Streaming and Digital Rights Expand, says Mordor Intelligence
Hyderabad, India, Oct. 23, 2026 (GLOBE NEWSWIRE) -- According to Mordor Intelligence, the motorsports market size is projected to increase from USD 11.45 billion in 2026 to USD 16.17 billion by 2031, reflecting a 7.15% CAGR from 2026 to 2031. The market is gaining momentum from stronger sponsorship demand, expanding media distribution, and continued investment in leading racing properties. Formula 1 remains a major commercial benchmark, supported by strong media rights, sponsorship, and race promotion activity. MotoGP is also expanding its global reach through digital platforms, streaming access, and stronger fan engagement. Europe remains a major motorsports hub, supported by established circuits, teams, promoters, and racing infrastructure, while the Middle East is strengthening its position through international racing events and sports tourism.
Motorsports Market Growth Drivers
Premium hospitality and experiential ticketing strengthen motorsports revenue
Premium hospitality is becoming an important revenue stream in the global motorsports market as major racing events offer experiences that go beyond traditional race attendance. Formula 1 and endurance racing are expanding VIP packages with premium seating, paddock access, exclusive dining, corporate networking, and entertainment. These experiences allow promoters to generate higher value from event visitors while creating attractive spaces for sponsors and partners to engage with high-value audiences. The growing focus on experiential ticketing is also helping racing events strengthen fan loyalty and differentiate premium offerings.
Rising sponsorship and brand activation opportunities
Sponsorship is becoming an increasingly important growth driver in the Global Motorsports Market as racing properties offer brands more ways to connect with audiences. Formula 1 and MotoGP are expanding partnerships beyond traditional trackside branding into digital content, mobile experiences, technology collaborations, and fan engagement campaigns. These initiatives give sponsors greater visibility while providing measurable opportunities to interact with racing audiences. The growing use of digital platforms is also helping teams and rights holders deliver more targeted brand experiences, making motorsports sponsorship increasingly attractive to global brands.
Electrification and sustainability drive motorsports innovation
Electrification is creating new opportunities for innovation in the Global Motorsports Market by combining racing performance with sustainability goals. Formula E is advancing electric racing technology through more efficient vehicles, recyclable materials, and sustainable components. These developments are helping motorsports align more closely with environmental priorities while giving teams and manufacturers opportunities to test new technologies. Sustainability is also becoming increasingly relevant for sponsors, host cities, and event organizers, strengthening the long-term commercial appeal of environmentally focused racing formats.
Jayveer V, Senior Research Manager, Mordor Intelligence says, “Mordor Intelligence’s research on the global motorsports market combines market data, industry developments, and company-level insights to provide a balanced view of market dynamics. This supports informed decisions on growth opportunities, competitive positioning, and evolving commercial trends.”
Key Racing Series Driving the Global Motorsports Market
Formula 1
Formula 1 represents a major part of the motorsports market, supported by strong media, sponsorship, and race promotion activity.
MotoGP
MotoGP forms part of the Motorcycle & Two-Wheeler Racing segment and contributes to the market through expanding global audience engagement, media coverage, and sponsorship opportunities.
NASCAR
NASCAR is covered within the Stock Car & Touring Car Racing segment. Its evolving media distribution and audience engagement initiatives contribute to the wider development of the motorsports market.
Major Segments Highlighted in Motorsports Market Report
By Motorsport Type
By Revenue Source
By Audience Type
Motorsports Market Regional Insights
North America remains a major region in the motorsports industry, supported by established series such as Formula 1, NASCAR, and IndyCar. The region continues to benefit from strong media distribution, streaming expansion, and the introduction of racing events in new urban locations. NASCAR and IndyCar are broadening their presence across major cities, helping create new audience and commercial opportunities. South America also maintains relevance through its participation in international endurance racing events.
Europe remains a key region in the global motorsports market, supported by its strong concentration of racing teams, circuits, engineering capabilities, and promoter networks. Formula 1 continues to strengthen its presence through long-term broadcast partnerships across major European markets. Endurance racing also maintains strong regional appeal, while Europe’s diverse racing ecosystem supports activities ranging from local competitions to major international championships.
Asia-Pacific remains an important region in the motorsport market, supported by strong two-wheeler adoption and growing interest in motorcycle racing. MotoGP continues to build its presence across key markets, creating opportunities for broader audience engagement, sponsorship, media distribution, and long-term commercial growth.
Access this Report in Japanese: https://www.mordorintelligence.com/ja/industry-reports/motorsports-market?utm_source=globenewswire
Overview – Motorsports Industry
Key Companies Covered in the Motorsports Market
Get in-depth industry insights on the motorsports market research report: https://www.mordorintelligence.com/industry-reports/motorsports-market?utm_source=globenewswire
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