The Scent of the Shower, Bottled: Dove Launches Its First-Ever Fine Fragrance in a One-Time Social Drop

Made for a community that asked for it for years, Dove Original Fragrance captures the unmistakable scent of the Original Beauty Bar.

HOBOKEN, N.J., Oct. 22, 2026 /PRNewswire/ -- You know this scent. Your mom's shower, a warm hug from your best friend, your morning routine. It may even be your first beauty memory. For nearly 70 years, the Dove Original Beauty Bar has been part of daily beauty routines. In comments, posts and DMs, Dove lovers have been asking for years to bottle the scent as a fragrance. So Dove did. Meet Dove Original Fragrance: the only fragrance you know before you even smell it. Made for the community that asked for it, and available in a limited-quantity social drop for $19.57 on October 27.

Key Takeaways:

Developed with renowned fragrance developer Ann Gottlieb, Dove Original Fragrance captures the unmistakable scent of the Beauty Bar in a soft, clean and familiar fragrance made for every day. It takes the scent beyond the shower, so a fragrance tied to the memories you already have can become part of the ones you're still making.

"The Dove Original Beauty Bar scent is one of the most recognizable in beauty, so we're thrilled to bring it to life as a limited-edition fine fragrance," said Dana Paolucci, Head of Engagement Marketing, Dove U.S. "Dove Original Fragrance is the result of listening to our community. It celebrates everyone who has made the Original Beauty Bar part of their lives for generations. This launch belongs to them as much as it does to us, and it's our thank-you for making this scent a lasting beauty icon."

Because an iconic scent deserves an equally iconic bottle, the glass bottle takes the unmistakable curved shape of the Dove Beauty Bar and is topped with a sculptural gold Dove bird cap. Even the price tells the story: Dove Original Fragrance comes at a special community price of $19.57, a nod to 1957, the year the Dove Beauty Bar was born.

"The most memorable fragrances make us feel something, and Dove Original Fragrance does exactly that. Its signature scent is instantly recognizable, with a sense of freshness, familiarity and comfort that has resonated for generations," said Ann Gottlieb, Fragrance Developer. "Translating it into a fine fragrance is a celebration of what has made the scent so enduring, while giving its biggest fans a new way to experience it."

Dove Original Fragrance is a one-time, limited-edition social drop. Waitlist sign-up opens October 22 at dovefragrance.com and the fragrance will be available to purchase beginning October 27 at 9am PST/ 12pm EST.

Once it sells out, it's gone, but the scent that inspired it isn't. Fans can still enjoy it in the Dove Original Beauty Bar, available at retailers nationwide.

Learn more about Dove Original Fragrance at dovefragrance.com.

Media Contact:

Vanessa Mendiola Chiok

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About Dove

Dove started its life in 1957 in the US, with the launch of its iconic Beauty Bar and patented blend of mild cleansers and 1/4 moisturizing cream. Dove's heritage is rooted in care - proof, not promises grew Dove from a Beauty Bar into one of the world's most beloved beauty brands.

Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications, and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.

For more than 65 years, Dove has been committed to broadening narrow definitions of beauty in the work we do. This includes the "Dove Real Beauty Pledge," and commitment to:

About Unilever in North America

Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025.

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

For more information on Unilever Canada and its brands visit: www.unilever.ca

SOURCE Unilever North America