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Everyone Deserves a Better Deal. At JCPenney, They Get One. Period.

businesswire.com
POST Aéropostale is mentioned as a place where JCPenney loyalty rewards can be redeemed, suggesting a partnership but not providing specific sentiment for Aéropostale itself. ADBE Adobe is not mentioned in the article. The article mentions brands like Liz Claiborne, Worthington, a.n.a., Levi’s, adidas, Nike, Citizen, Bulova, COSRX, Ninja, and Harry Potter, but not Adobe. NKE Nike is mentioned as a brand whose products are available at JCPenney, indicating its presence in their merchandise but without specific sentiment or performance analysis related to Nike. ADI Analog Devices is not mentioned in the article. The article focuses on retail strategies and consumer deals at JCPenney and mentions various apparel and home goods brands. NVDA NVIDIA is not mentioned in the article. The article is about JCPenney's holiday sales and promotions, with no mention of semiconductor companies. AMD Advanced Micro Devices is not mentioned in the article. The article focuses on retail and consumer goods, not on semiconductor companies. GOOGL Alphabet Inc. is not mentioned in the article. The article discusses JCPenney's retail strategies and does not reference search engines or tech giants. MSFT Microsoft is not mentioned in the article. The article is focused on retail promotions and consumer shopping experiences at JCPenney. AMZN Amazon is not mentioned in the article. The article contrasts JCPenney's approach with other retailers but does not name specific competitors like Amazon. META Meta Platforms is not mentioned in the article. The article discusses JCPenney's marketing and customer engagement strategies, not social media platforms. TSLA Tesla is not mentioned in the article. The article focuses on retail and consumer goods, not electric vehicles or energy. AAPL Apple is not mentioned in the article. The article is about JCPenney's holiday sales and does not include tech companies. INTC Intel is not mentioned in the article. The article focuses on retail and consumer products, not semiconductor manufacturing. QCOM Qualcomm is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss chip manufacturers. MU Micron Technology is not mentioned in the article. The article focuses on retail and consumer goods, not memory chip production. CRIS CRISPR Therapeutics is not mentioned in the article. The article is about retail and does not discuss biotechnology. BNTX BioNTech SE is not mentioned in the article. The article focuses on retail and consumer goods, not pharmaceutical companies. COIN Coinbase Global is not mentioned in the article. The article is about retail and consumer shopping, not cryptocurrency exchanges. PLTR Palantir Technologies is not mentioned in the article. The article focuses on retail and consumer goods, not data analytics or AI software. SMCI Super Micro Computer is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss server hardware or AI infrastructure. AMAT Applied Materials is not mentioned in the article. The article focuses on retail and consumer goods, not semiconductor manufacturing equipment. LRCX Lam Research is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss semiconductor equipment. ASML ASML Holding is not mentioned in the article. The article focuses on retail and consumer goods, not semiconductor lithography equipment. TXN Texas Instruments is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss semiconductor products. NXPI NXP Semiconductors is not mentioned in the article. The article focuses on retail and consumer goods, not automotive or embedded semiconductors. ON ON Semiconductor is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss power and sensor semiconductors. MRVL Marvell Technology is not mentioned in the article. The article focuses on retail and consumer goods, not data infrastructure semiconductor solutions. ALGN Align Technology is not mentioned in the article. The article is about retail and consumer goods, not dental technology. REGN Regeneron Pharmaceuticals is not mentioned in the article. The article focuses on retail and consumer goods, not pharmaceutical research. GILD Gilead Sciences is not mentioned in the article. The article is about retail and consumer goods, not biotechnology or antiviral drugs. BIIB Biogen is not mentioned in the article. The article focuses on retail and consumer goods, not neurological treatments. VRTX Vertex Pharmaceuticals is not mentioned in the article. The article is about retail and consumer goods, not genetic therapies. AZN AstraZeneca is not mentioned in the article. The article focuses on retail and consumer goods, not pharmaceutical products. BMY Bristol Myers Squibb is not mentioned in the article. The article is about retail and consumer goods, not biopharmaceutical products. MRNA Moderna is not mentioned in the article. The article focuses on retail and consumer goods, not mRNA vaccine technology. PFE Pfizer is not mentioned in the article. The article is about retail and consumer goods, not pharmaceutical products. XOM Exxon Mobil is not mentioned in the article. The article focuses on retail and consumer goods, not energy production. CVX Chevron is not mentioned in the article. The article is about retail and consumer goods, not oil and gas. SHEL Shell plc is not mentioned in the article. The article focuses on retail and consumer goods, not energy. T AT&T Inc. is not mentioned in the article. The article is about retail and consumer goods, not telecommunications. VZ Verizon Communications is not mentioned in the article. The article focuses on retail and consumer goods, not telecommunications services. TMUS T-Mobile US is not mentioned in the article. The article is about retail and consumer goods, not wireless carriers. CMCSA Comcast is not mentioned in the article. The article focuses on retail and consumer goods, not media or internet services. NFLX Netflix is not mentioned in the article. The article discusses JCPenney's marketing and partnerships, not streaming services. DIS The Walt Disney Company is not mentioned in the article. While Harry Potter is mentioned, the article does not discuss Disney's direct involvement or stock. CVS CVS Health is not mentioned in the article. The article focuses on retail and consumer goods, not healthcare providers or pharmacies. HD Home Depot is not mentioned in the article. The article is about JCPenney's holiday sales and does not include home improvement retailers. LOW Lowe's Companies is not mentioned in the article. The article focuses on retail and consumer goods, not home improvement. SPG Simon Property Group is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss mall operators. O Realty Income Corporation is not mentioned in the article. The article focuses on retail and consumer goods, not real estate investment trusts. PLD Prologis is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss industrial real estate. EQIX Equinix is not mentioned in the article. The article focuses on retail and consumer goods, not data center real estate. IBM IBM is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss enterprise technology solutions. CRM Salesforce is not mentioned in the article. The article focuses on retail and consumer goods, not customer relationship management software. NOW ServiceNow is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss workflow automation. ADSK Autodesk is not mentioned in the article. The article focuses on retail and consumer goods, not design and engineering software. CDNS Cadence Design Systems is not mentioned in the article. The article focuses on retail and consumer goods, not electronic design automation. SNPS Synopsys is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss electronic design automation. MCHP Microchip Technology is not mentioned in the article. The article focuses on retail and consumer goods, not microcontroller products. EXAS Exact Sciences Corporation is not mentioned in the article. The article focuses on retail and consumer goods, not cancer diagnostics. PACB Pacific Biosciences of California is not mentioned in the article. The article is about retail and consumer goods, not gene sequencing technology. ROKU Roku is not mentioned in the article. The article discusses JCPenney's marketing strategies and does not include streaming device companies. CRWD CrowdStrike Holdings is not mentioned in the article. The article focuses on retail and consumer goods, not cybersecurity. DDOG Datadog is not mentioned in the article. The article focuses on retail and consumer goods, not cloud monitoring and analytics. SNOW Snowflake is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss data warehousing. AI C3.ai is not mentioned in the article. The article focuses on retail and consumer goods, not enterprise AI software. UPST Upstart Holdings is not mentioned in the article. The article is about retail and consumer goods, not AI-powered lending. SOFI SoFi Technologies is not mentioned in the article. The article focuses on retail and consumer goods, not financial technology. PYPL PayPal Holdings is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss payment processing. HOOD Robinhood Markets is not mentioned in the article. The article is about retail and consumer goods, not stock trading platforms. BTBT Bit Digital is not mentioned in the article. The article focuses on retail and consumer goods, not cryptocurrency mining. MARA Marathon Digital Holdings is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss cryptocurrency mining. RIOT Riot Platforms is not mentioned in the article. The article focuses on retail and consumer goods, not cryptocurrency mining. CLSK CleanSpark is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss cryptocurrency mining. AEHR Aehr Test Systems is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss semiconductor test equipment. AMSC American Superconductor Corporation is not mentioned in the article. The article focuses on retail and consumer goods, not superconductor wire manufacturing. ENPH Enphase Energy is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss solar energy solutions. SEDG SolarEdge Technologies is not mentioned in the article. The article focuses on retail and consumer goods, not solar inverter technology. FSLR First Solar is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss solar panel manufacturing. PLUG Plug Power is not mentioned in the article. The article focuses on retail and consumer goods, not hydrogen fuel cell systems. FCEL FuelCell Energy is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss fuel cell technology. BE Bloom Energy is not mentioned in the article. The article focuses on retail and consumer goods, not solid oxide fuel cells. SPCE Virgin Galactic Holdings is not mentioned in the article. The article is about JCPenney's retail strategy and does not discuss space tourism. RBLX Roblox Corporation is not mentioned in the article. The article focuses on retail and consumer goods, not gaming platforms. GOOG Alphabet Inc. is not mentioned in the article. The article discusses JCPenney's marketing and customer engagement strategies, not search engines or advertising.

Everyone Deserves a Better Deal. At JCPenney, They Get One. Period. PLANO, Texas--( BUSINESS WIRE)--Better deals on better stuff. It sounds simple, because it should be. But somewhere along the way, holiday shopping became a maze of choices, unclear discounts disguised as deals, confusing fine print, and let's be honest – a lot of deals on gifts that might leave recipients saying... “no, you really shouldn’t have.”

JCPenney is doing something most retailers won’t do this holiday season: revealing its holiday playbook and guiding consumers a guide to know exactly what to buy and when to buy it, so shoppers can feel more confident saying, ‘yes' to amazing deals!

JCPenney is doing something most retailers won’t do: revealing its holiday playbook and guiding consumers through the season with exactly what to buy and when to buy it so they can feel more confident saying, ‘yes.’ We’re revealing our guide to Better Deals: JCPenney's no-fuss, no-bot-required way to get better deals on better merch - so you can spend more on what actually matters.

It all starts with a bold promise:

97% of JCPenney in-store is on sale.

Yes, really! During JCPenney’s Biggest Sale of the Season, Nov. 5-11, shoppers can be confident every in-store purchase is a great deal, plus score a signature Golden Tote with any $25+ purchase. Occurring right at the front of the season, JCPenney wanted to make sure anyone – no matter where they are in their decision-making process – can be confident in finding a better deal.

Next, JCPenney is handing consumers the keys to the seasonal savings calendar:

Loyalty pays, too: Rewards Access members can earn $10 back when they spend $50, up to four times, for use at JCPenney or Aéropostale. Yes, JCPenney!

As America’s Favorite Department Store, JCPenney has always been the place families trust for quality and value. In fact, 92%* of budget conscious shoppers say they are confident, “I got a good deal” at JCPenney, while only 32% of consumers cite completely or mostly trusting retailers to offer a fair or competitive price.

For those who need more convincing, just ask the people of Crown Point, Indiana. Local barber, Raemonie, scored three full holiday looks for just $168...and the chance to really feel seen. Literally. Watch Raemonie and more real families' holiday stories unfold in JCPenney’s nationwide TV campaign throughout the season and discover what a better deal can lead to.

“We know who our customers are and care about them celebrating more, so we’re showing them exactly how to navigate JCPenney the entire holiday season,” said Marisa Thalberg, EVP & Chief Customer and Marketing Officer at Catalyst Brands. “There was no better way to prove that than by going into a real town and showing what happens when everyone can save more on things they love, and give more, too. Seeing those real moments of ‘yes’ play out across TV screens, communities, and in-aisle in our stores across the country is what makes the holidays a special time for us at JCPenney.”

More Yes, Better Gifts

So... how good is good, when it comes to JCPenney’s holiday merchandise?

Shoppers can say “yes” to closet staple and holiday-festive fashion for the whole family – from trusted brands like Liz Claiborne, Worthington, a.n.a., Levi’s, adidas and Nike, plus Citizen and Bulova watches for under $200 and diamond tennis bracelets for under $100. The highly collectible iHeartRadio Jingle Ball collection also features must-have fits for any seasonal occasion. JCPenney Beauty gifts span more than 250 brands, from COSRX Sets to exclusives like MESSI Night Eau De Parfum. Kitchen gadgets in exclusive colorways, Ninja coffee makers and candles cover cozy nights in, while our array of board games offers dozens of choices for the game-night regular.

Memory-Making Experiences in Every Aisle

One of the best parts about shopping at JCPenney is that every trip has the potential to turn into a holiday experience.

Step off Platform 9 ¾ and celebrate the magical world of Harry Potter™ at JCPenney. Through a partnership with Warner Bros. Global Consumer Products, families can enjoy an experience like never before, from a literal Hogwarts Express train in select stores and interactive activities at the JCPenney Harry Potter Pop Up event. Plus, fans can shop the limited-time Harry Potter capsule featuring exclusive cozy sweaters, tees, caps, slippers, totes, and enchanting kitchenware like a stirring popcorn maker and mug warmer set, alongside Harry Potter themed matching pajamas, pendent necklaces, rings, bracelets, keychains, toys and much more – meaning you can find the perfect gift, no matter their Hogwarts house.

And to make Black Friday even more magical, a select number of fans that enter JCPenney at opening will receive a limited edition, mini JCPenney Hogwarts Express snow globe FREE – full-size versions of the snow globe will be available to purchase.

The magic doesn’t stop there. Shoppers can visit the JCPenney Photo Studio for everyone’s favorite holiday tradition: festive family portraits (furry friends included), or head to the JCPenney Salon for a fresh cut ahead of holiday parties.

To learn more about how JCPenney is delivering “yes” this holiday season, visit www.jcpenney.com or your local JCPenney. JCPenney stores will be closed on Thanksgiving Day and Christmas Day. The retailer will offer extended shopping hours throughout the season, including opening at 5 a.m. local time on Black Friday and 9 a.m. local time on Christmas Eve.

*An online survey of 1,235 U.S. consumers who shop at JCPenney or off-price retailers, ages 25–74, between August 3 and August 10, 2026.

About JCPenney

JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to nearly 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.