Form 8-K

8-K — Trade Desk, Inc.

Accession: 0001671933-26-000068

Filed: 2026-06-09

Period: 2026-06-05

CIK: 0001671933

SIC: 7370 (SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.)

Item: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers

Item: Financial Statements and Exhibits

Documents

8-K — ttd-20260605.htm (Primary)

EX-99.1 (ex991appointment.htm)

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8-K

8-K (Primary)

Filename: ttd-20260605.htm · Sequence: 1

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): June 5, 2026

THE TRADE DESK, INC.

(Exact name of registrant as specified in its charter)

Nevada

001-37879

27-1887399

(State or other jurisdiction

of incorporation)

(Commission

File Number)

(I.R.S. Employer

Identification No.)

42 N. Chestnut Street

Ventura, California 93001

(Address of principal executive offices) (Zip Code)

(805) 585-3434

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol

Name of each exchange on which registered

Class A Common Stock, par value $0.000001 per share

TTD

The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company

☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On June 5, 2026, the board of directors (the “Board”) of The Trade Desk, Inc. (the “Company”) appointed David Haddad to the Board as a Class III director and to serve on the audit committee of the Board (the “Audit Committee”), each effective June 11, 2026. Mr. Haddad was appointed to a newly created vacancy on the Board resulting from an increase in the size of the Board from five (5) directors to six (6) directors.

As a result of his appointment to the Board, Mr. Haddad will be entitled to participate in the Company’s non-employee director compensation program (the “Program”). Pursuant to the Program, Mr. Haddad will be entitled to receive annual compensation of $50,000 for his service on the Board and $12,500 for his service on the Audit Committee. Additionally, pursuant to the Program and under the Company’s 2025 Incentive Award Plan, Mr. Haddad will be eligible to receive (i) an initial equity grant valued at $290,000, which he may elect to receive in the form of restricted stock, restricted stock units, stock options or a mix of one-half restricted stock or restricted stock units and one-half options, which will generally vest in substantially equal quarterly installments over the three-year period following the grant, and (ii) an annual equity grant of $290,000, prorated from the date of appointment to the Company’s next annual meeting of stockholders, which he may elect to receive in the form of restricted stock, restricted stock units, stock options or a mix of one-half restricted stock or restricted stock units and one-half options, which will vest in full on the date of the Company’s next annual meeting of stockholders. The Company will also enter into an indemnification agreement with Mr. Haddad in substantially the same form entered into with the other directors of the Company.

There are no arrangements or understandings between Mr. Haddad, on the one hand, and any other persons, on the other hand, pursuant to which Mr. Haddad was selected as a director. Mr. Haddad is not a party to any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K. Mr. Haddad has no family relationship with any director or executive officer of the Company. A copy of the press release announcing Mr. Haddad’s appointment is filed as Exhibit 99.1 to this Current Report on Form 8-K.

Item 9.01 Financial Statements and Exhibits.

(d) The following exhibits are being filed herewith:

Exhibit No.

Description

99.1

Press release of the Company, dated June 9, 2026.

104

Cover Page Interactive Data File (formatted as Inline XBRL).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

THE TRADE DESK, INC.

Date: June 9, 2026

By:

/s/ Jay Grant

Jay Grant

Chief Legal Officer

EX-99.1

Filename: ex991appointment.htm · Sequence: 2

Document

Exhibit 99.1

The Trade Desk Appoints David Haddad to Board of Directors

June 9, 2026 — Ventura, CA – Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of David Haddad to its board of directors. A veteran media and entertainment executive, Haddad brings more than three decades of leadership experience building and scaling global businesses across some of the world's most influential media companies.

“David brings a unique combination of operational excellence and deep media expertise that will be invaluable as our industry enters its next chapter,” said Jeff Green, CEO and Co-Founder of The Trade Desk. “Having helped lead some of the most iconic companies in media and entertainment, he understands both how great businesses scale and how premium content creates value. His perspective will strengthen our board as we continue building technology that helps fund and preserve a vibrant open internet.”

Haddad most recently spent more than a decade at Warner Bros. Entertainment, a division of Warner Bros. Discovery, where he held several leadership positions, most recently President of WB Games. Prior to Warner Bros., he served as Chief Operating Officer of Activision Blizzard and held senior leadership roles at Vivendi Games, Mattel and Disney, building a career spanning more than three decades across entertainment, consumer products and interactive content.

“What Jeff and The Trade Desk have accomplished is remarkable - not only in building a market-leading business, but in helping create a more transparent and effective advertising ecosystem,” said Haddad. “I’m honored to join the board and look forward to supporting the company as it continues to grow, innovate and create value for its clients, partners and shareholders.”

Haddad holds a B.S. in Business Administration from Miami University and a M.B.A. from Harvard Business School.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn, and YouTube.

Contact:

Pat Wentling

Communications

PR@thetradedesk.com

Jake Graves

Investor Relations

IR@thetradedesk.com

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