Giftify, Inc. Reports 27% Growth in Total Transaction Value to $154.7 Million for Full Year 2025
Gross Profit Rises 18% to $15.5 Million on 380 Basis Point Margin Expansion; Operating Expenses Cut 18% Year-Over-Year
Net Loss Narrows 44% to $10.5 Million as Company Approaches Modified EBITDA Breakeven
SCHAUMBURG, IL, March 18, 2026 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced its financial results for the full year ended December 31, 2025.
Full Year 2025 Financial Highlights:
Revenue Mix Shift Reflects Strategic Business Model Evolution
While reported net sales for full year 2025 were $83.2 million compared to $88.9 million in full year 2024, this decline primarily reflects an evolving transaction mix rather than a reduction in underlying business activity. The Company’s gross billings — which represent the total dollar value of customer transactions — increased substantially by 27.1% year-over-year to $154.7 million, demonstrating robust marketplace momentum across both the CardCash and Restaurant.com platforms.
The variance between gross billings growth and reported revenue is attributable to an increased proportion of transactions where Giftify acts as an agent rather than a principal. In agent transactions, the Company facilitates the connection between suppliers and customers but does not take inventory risk, and revenue from these transactions is recognized on a net basis representing only Giftify’s commission. Agent transactions represented approximately 6% of net sales in full year 2025, compared to approximately 2% in full year 2024.
Operational Progress and Strategic Initiatives
During full year 2025, Giftify continued to advance several strategic initiatives:
Management Commentary
“2025 was a year of meaningful operational progress for Giftify,” said Ketan Thakker, President and Chief Executive Officer. “The growth in our marketplace activity, combined with disciplined expense management, demonstrates that our strategy is working. The shift toward agent-based transactions is a deliberate evolution that improves our capital efficiency and risk profile, and the acquisition and integration of Takeout7 further strengthens our ability to serve restaurant partners with comprehensive technology solutions.”
“We enter 2026 focused on expanding our customer base across both B2C and B2B channels, optimizing our transaction mix, and leveraging our integrated platforms to drive continued progress toward profitability,” concluded Mr. Thakker.
Full Year 2025 Financial Results
About Giftify, Inc.
Giftify, Inc. (Nasdaq: GIFT) is a pioneer in the incentive and rewards industry with a focus on retail, dining, and entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com, Restaurant.com, and Takeout7.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses, and communities by offering thousands of dining, retail, and entertainment deal options nationwide at over 184,000 restaurants and retailers. Takeout7 is a restaurant technology company offering comprehensive online ordering solutions and AI-powered digital marketing services. For more information, visit www.giftifyinc.com, www.cardcash.com, www.restaurant.com, and www.takeout7.com.
Non-GAAP Financial Measures and Operating Metrics
Gross Billings
Gross billings are the total dollar value of customer purchases of goods and services, presented net of customer refunds and order discounts. A significant portion of the Company’s revenue transactions are comprised of sales of discounted merchant gift cards in which the Company collects the transaction price from the customer and remits a portion to third-party suppliers. For these transactions, gross billings differ from net sales reported in the Company’s Consolidated Statements of Operations, which is presented net of the merchant’s share of the transaction price. Gross billings are an indicator of the Company’s growth and business performance as they measure the dollar volume of transactions generated through its marketplaces.
Modified EBITDA
In addition to GAAP results, the Company presents Modified EBITDA as a supplemental measure of performance. Modified EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative to net income, income from operations, or any other performance measure derived in accordance with GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. The Company defines Modified EBITDA as net income (loss), plus interest expense, depreciation and amortization, stock-based compensation, and fair value of common stock issued for services.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding Giftify’s future financial and operational performance, business strategy, growth opportunities, transaction mix optimization, integration of acquisitions, and market position. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to: changes in consumer spending patterns; competition in the gift card and restaurant deals markets; our ability to maintain and expand relationships with merchants and corporate clients; successful integration of acquired businesses; our ability to achieve and maintain profitability; our liquidity and ability to raise additional capital; general economic conditions; and other risks detailed in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The forward-looking statements in this press release are made as of the date hereof, and Giftify undertakes no obligation to update these statements or to explain the reasons why actual results may differ.
Investor Contact:
Giftify, Inc.
IR@giftifyinc.com
GIFTIFY, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
GIFTIFY, INC. AND SUBSDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
GIFTIFY, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
Non-GAAP Financial Measure - Modified EBITDA
In addition to our GAAP results, we present Modified EBITDA as a supplemental performance measure. However, Modified EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We define Modified EBITDA as net income (loss), plus interest expense, depreciation and amortization, stock-based compensation, and fair value of common stock issued for services.
Management considers our core operating performance to be that which our managers can affect in any particular period through their management of the resources that affect our underlying revenue and profit-generating operations during that period. Non-GAAP adjustments to our results prepared in accordance with GAAP are itemized below. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating Modified EBITDA, you should be aware that in the future we may incur expenses that are the same as or similar to some of the adjustments in this presentation. Our presentation of Modified EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.
Set forth below is a reconciliation of net loss to Modified EBITDA for the year ended December 31, 2025 and 2024 (unaudited):
We present Modified EBITDA because we believe it helps investors and analysts compare our performance across reporting periods on a consistent basis by excluding items we do not believe are indicative of our core operating performance. In addition, we use Modified EBITDA to develop our internal budgets, forecasts, and strategic plan; to analyze the effectiveness of our business strategies and evaluate potential acquisitions; to make compensation decisions; and to communicate with our board of directors regarding our financial performance. Modified EBITDA has limitations as an analytical tool, which include, among others, the following: