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Pixalate Releases OpenEPG™ Index for August 2026, Ranking 580,000+ Streaming TV Shows: Lifetime's 'NCIS' Tops Large-Screen (CTV) Rankings; Weather Channel's 'America's Morning Headquarters' Leads Small-Screen (Mobile) Programmatic Ad Spend

globenewswire.com
ROKU Roku is mentioned as a platform for streaming TV content, indicating its role in the ecosystem where ad spend is being measured. The article does not provide specific sentiment towards Roku itself. AMZN Amazon is mentioned as a platform (Amazon Fire TV) for streaming TV content, indicating its role in the ecosystem where ad spend is being measured. The article does not provide specific sentiment towards Amazon itself. AAPL Apple is mentioned as a platform (Apple TV) for streaming TV content, indicating its role in the ecosystem where ad spend is being measured. The article does not provide specific sentiment towards Apple itself.

Pixalate Releases OpenEPG™ Index for August 2026, Ranking 580,000+ Streaming TV Shows: Lifetime's 'NCIS' Tops Large-Screen (CTV) Rankings; Weather Channel's 'America's Morning Headquarters' Leads Small-Screen (Mobile) Programmatic Ad Spend LONDON, Sept. 23, 2026 (GLOBE NEWSWIRE) -- Pixalate, a global ad fraud and privacy compliance platform, today published the August 2026 update to its free monthly OpenEPG™ Index, the programmatic advertising industry's first public benchmark of streaming TV content built on real-world U.S. open programmatic ad spend and U.S. consumer reach — across both small screens (mobile) and large screens (CTV).

The August Index ranks 580,000+ shows mapped in OpenEPG DB™ 1.0 — with the top 100 by measured U.S. consumer reach published free each month.

Key observations:

Learn more in Pixalate's August 2026 OpenEPG™ Index: State of Streaming TV Ad Spend Report for the United States.

News and Reality Draw Streaming TV Ad Spend in August 2026

The Index ranks shows by estimated U.S. consumer reach and measures each show's share of open programmatic ad spend — by screen, genre, market, and daypart. August's patterns:

OpenEPG™ Index August 2026 Rankings

Small Screen — Android & iOS (Combined)

Ranked by estimated consumer reach

Large Screen — Roku, Amazon Fire TV, Samsung & Apple TV (Combined)

Ranked by consumer reach; ad-spend and reach figures are share of voice.

All trademarks, service marks, and trade names referenced herein (including but not limited to Lifetime, HGTV, CNBC, Food Network, AsianCrush, The Weather Channel, A&E, Scripps News, CBS, Bloomberg, Roku, Amazon Fire TV, Samsung, and Apple TV) are the property of their respective owners and are used for identification purposes only. No endorsement, affiliation, or sponsorship is implied.

Availability

The top 100 OpenEPG™ Index public rankings are updated monthly and available at pixalate.com.

The OpenEPG™ Index is powered by OpenEPG DB™ 1.0 — Pixalate's database mapping 580,000+ streaming TV shows across 13,900+ channels and 6,100+ apps — and Pixalate OpenEPG™ Analytics, which resolves TV shows using only standard bidstream Bundle IDs, with no publisher opt-in required.

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a "key innovator" for children's online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Contact: press@pixalate.com

Disclaimer

OpenEPG™ data reflects Pixalate's opinions based on open-exchange signals and public EPG data; no assurances or guarantees are made as to the accuracy or completeness of any classification, resolution, or rating. Attributions are for identification and measurement purposes only and imply no affiliation, partnership, or endorsement. IVT metrics follow Pixalate's MRC-accredited methodology and do not constitute a finding of fraud or any violation of law or platform policy. Pixalate's full disclaimer can be found here.