Groowe Groowe BETA / Newsroom
⏱ News is delayed by 15 minutes. Sign in for real-time access. Sign in

DOVE ADVANCES HAIRCARE INNOVATION WITH NEW UV REPAIR & GLOW COLLECTION, DESIGNED TO REPAIR AND PROTECT HAIR FROM UV DAMAGE

prnewswire.com
UL The article focuses on Dove's new haircare product launch, which is a brand under Unilever. While the product innovation is detailed, the article does not provide specific financial or market performance information for Unilever as a whole, making the sentiment neutral. AMZN Amazon is mentioned as a retail partner where the new Dove product will be available. This indicates a business relationship but does not provide specific sentiment about Amazon's performance or stock. TGT Target is mentioned as a retail partner where the new Dove product will be available. This indicates a business relationship but does not provide specific sentiment about Target's performance or stock. WMT Walmart is mentioned as a retail partner where the new Dove product will be available. This indicates a business relationship but does not provide specific sentiment about Walmart's performance or stock.

DOVE ADVANCES HAIRCARE INNOVATION WITH NEW UV REPAIR & GLOW COLLECTION, DESIGNED TO REPAIR AND PROTECT HAIR FROM UV DAMAGE Latest Science-Driven Innovation from Dove Hair Addresses the Second-Highest Cause of Hair Damage with the Dove UV Repair & Glow Collection – Bringing UV Protection to Hair Where Exposure is Highest

HOBOKEN, N.J., April 30, 2026 /PRNewswire/ -- Over the past several years, the beauty industry has normalized year-round sun protection for our skin. But what about our hair? For years, one of the biggest causes of hair damage has gone largely unnoticed. What most people don't know is that prolonged UV exposure is the second largest source of hair damage, just behind bleaching. While heat styling is often blamed, UV exposure happens daily, quietly breaking down hair's protein structure, leading to dullness, dryness, and up to four times more damage over time. Now, Dove is addressing this overlooked source of damage with a new science-driven, haircare solution developed to protect against UV exposure and help keep hair looking healthy and radiant all year-long.

With the launch of the Dove UV Repair & Glow Collection, the brand introduces a new approach to hair care that repairs up to 99% of accumulated internal UV damage that you don't always see, all while restoring smoothness and leaving a radiant, high-gloss shine.

"This range was inspired by a simple truth: we've gotten so used to protecting our skin, but hair has largely been left out of that conversation," said Emily Barfoot, Head of Dove U.S., Beauty and Wellbeing. "We knew that UV exposure is one of the top causes of hair damage and we set out to address two things; how to repair hair from internal UV damage and how to protect it from future damage. With our UV Repair & Glow line, we're making it so anyone can get high-gloss, healthier looking strands while protecting their hair from future sun damage and repairing damage already done."

At the center of the collection is HPF (Hair Protection Factor) 70 – a breakthrough technology designed to help protect hair from internal UV damage for up to 70 hours with repeated use, while restoring strength, softness, shine and offering protection against future internal UV damage. Inspired by the common practice of applying sun care to the skin in our daily routines, Dove UV Repair and Glow makes repair and protection a seamless part of everyday haircare – so hair looks stronger, feels smoother, and reflects a healthy, luminous glow.

The collection includes:

To celebrate the innovation, Dove is bringing the Dove UV Repair & Glow Collection to Miami's biggest race weekend from May 1–3, 2026, offering fans a firsthand experience and setting the stage for more summer moments ahead.

The award-winning (2026 Harper's Bazaar Hair Awards, 2026 Good Housekeeping Beauty Awards, 2026 ELLE First Class Beauty Awards) Dove UV Repair & Glow Collection is available now at Amazon, Target, Walgreens, and Walmart. To learn more, visit www.dove.com/us/en/campaigns/products/uv-repair-and-glow.html or follow @Dove.

About Dove

Dove started its life in 1957 in the US, with the launch of its iconic Beauty Bar and patented blend of mild cleansers and ¼ moisturizing cream. The Dove brand's heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world's most beloved beauty brands.

Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications, and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.

For more than 65 years, Dove has been committed to broadening narrow definitions of beauty in the work we do. This includes the 'Dove Real Beauty Pledge,' and commitment to:

About Unilever in North America

Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

For more information on Unilever Canada and its brands visit: www.unilever.ca

SOURCE Dove