Lay's® Launches Limited‑Edition Globally Inspired Potato Chip Flavors for FIFA World Cup 26™
As an Official Sponsor of FIFA World Cup 26™, Lay's® invites fans to experience the tournament through potato chips inspired by iconic global culinary flavors
PLANO, Texas, April 21, 2026 /PRNewswire/ -- With the FIFA World Cup 26™ returning to North America for the first time in decades, Lay's® — the #1 potato chip brand in the world¹ and America's favorite potato chip² — is using soccer's biggest cultural moment to bring fans together through experiences rooted in global cuisine.
Key Facts:
Lay's New Flavors in the U.S.
According to a recent Lay's survey, 70% of Americans say they bring Lay's when gathering to watch a big game or sporting event 3, so these new flavors offer the perfect addition to the FIFA World Cup 26™ coming up.
In the U.S., consumers can experience a selection of limited‑edition potato chip flavors including:
These three limited‑edition flavors will be available in the U.S. at retailers nationwide, on TikTok Shop and snacks.com beginning in early May.
Additional Lay's Globally Inspired Flavors
Outside of the U.S., consumers in select regions can experience limited‑edition potato chips inspired by iconic, regional dishes from North America, South America, Europe, Africa and Asia, including:
These and other new flavors will be available at local retailers in select international markets starting in April.
Lay's U.S. & International Sweepstakes
Lay's introduced the Lay's Fan of the Match program in March— a groundbreaking initiative that recognizes real fans and gives them the opportunity of a lifetime. Through the Lay's Fan of the Match program, sweepstakes winners will receive two premium tickets, pitch‑side access at the end of the match, and a custom Lay's Fan of the Match trophy. Winners will even see themselves featured on the stadium jumbotron during halftime – a true once‑in‑a‑lifetime moment for any supporter.
A total of 104 winners will be selected throughout the tournament – one for each match. Fans in the U.S. can enter for their chance to be the Lay's Fan of the Match 4, by visiting LaysFWC26.com before May 2. For those outside the U.S., fans in select countries around the world can enter by visiting nolaysnogame.com/FOTM.
As the FIFA World Cup 26™ approaches, Lay's will continue to bring fans together through food and soccer, creating shared moments around the world's biggest sporting event — on and off the pitch.
For more information, follow @lays and @lays_Football.
1: Euromonitor International Limited; Snacks 2025 edition, as per potato chips definition, retail value sales; rsp, all retail channels, 2024 data.
2: Lay's is America's #1 selling potato chip based on 2025 retail sales data from Information Resources, Inc.
3: Online survey of 1,000 nationally representative Americans fielded by RepData on behalf of Lay's Parent Company US. Fielded from January 5-21, 2026.
4: NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL/NE). Void where prohibited. Ends 5/2/26. Limit 1 Entry per person per day. Subject to Rules: LaysFWC26.com
About Lay's
Lay's is America's favorite potato chip, offering flavor and a legacy that spans nearly 90 years. Since 1938, Lay's Classic has been made with potatoes, oil, and salt. Every Lay's chip begins with real potatoes grown on more than 100 farms across North America, and today, Lay's snacks are made without artificial flavors or colors. To learn more, visit www.lays.com.
SOURCE Lay's