Over 50 Brands Pushing the Limits of Fan Engagement in 2026

TORONTO, June 11, 2026 (GLOBE NEWSWIRE) -- The Canadian Football League’s (CFL) roster of partners is growing with more than 50 brands on board to engage and entertain fans all season long. theScore Bet, High Noon, King’s Hawaiian, Manmade, Twizzlers and more have joined forces with the iconic league, while Anytime Fitness, Bud Light, FanDuel, Forty Creek, Mobil and OK Tire are among the many companies renewing and expanding their support of professional Canadian Football.

“In stadiums and on broadcast, our partners make our biggest moments bigger, elevating fan experience and engagement through action-packed long weekends, giveaways, contesting, fan favourite activations and so much more. We’re proud to share our platform with partners to help them grow their presence, deepen their impact and reach new fans within the CFL ecosystem. We look forward to celebrating all our partners throughout the season and to sharing our game with their customers,” said Tyler Keenan, Chief Revenue Officer.

All the action and entertainment from the 2026 campaign will culminate in the 113 th Grey Cup at McMahon Stadium in Calgary on Sunday, November 15. The complete schedule can be found here.

PARTNERS ELEVATING LONG WEEKENDS

Throughout the CFL season, holiday long weekends rally fans and communities together in celebration. From Canada Day through to Thanksgiving, premier partners are setting the stage for Canadians to enjoy the game they love.

FANDUEL | AN OFFICIAL SPORTSBOOK AND ONLINE CASINO PARTNER IN ONTARIO AND ALBERTA

OK TIRE | OFFICIAL TIRE PARTNER

MOBIL | OFFICIAL FUEL PARTNER

PARTNERS DEEPENING FAN ENGAGEMENT

Fan experience extends beyond sitting in stands and tuning in. More than ever, fans are consuming content and participating in new ways to get closer than ever to the action on the field. Sports betting and gaming-related activations are only available in jurisdictions where such activities are authorized and regulated.

theScore Bet | AN OFFICIAL SPORTSBOOK AND ONLINE CASINO PARTNER IN ONTARIO AND ALBERTA

ANYTIME FITNESS | OFFICIAL FITNESS PARTNER

MANMADE | OFFICIAL BOXER BRIEFS

PARTNERS FUELING FANDOM

No football experience is complete without the food and beverages that go with the big game. Football is the centrepiece, but everything else – chatting with fellow fans, drinks in-hand, the snack table and the line up at the grill – makes it a party.

BUD LIGHT | OFFICIAL BEER

FORTY CREEK | OFFICIAL WHISKY

HIGH NOON | OFFICIAL VODKA AND TEQUILA SELTZER

KING’S HAWAIIAN | OFFICIAL BREAD

TWIZZLERS | OFFICIAL LICORICE

Contact:

LUCAS BARRETT

HE/HIM/IL

ASSOCIATE VICE PRESIDENT, COMMUNICATIONS & PUBLIC AFFAIRS

VICE‑PRÉSIDENT ASSOCIÉ, COMMUNICATIONS ET AFFAIRES PUBLIQUES

CANADIAN FOOTBALL LEAGUE | LIGUE CANADIENNE DE FOOTBALL

50 Wellington St. E, 3rd Floor Toronto, ON | M5E 1C8

TEL 416-802-7852

EMAIL LBarrett@cfl.ca

Photos accompanying this announcement are available at:

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