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Consumer engagement with music streaming continues to soar according to research from the Digital Media Association (DIMA), with listeners spending more time and more money on music than they did five years ago

prnewswire.com
AMZN Amazon is mentioned as a leading music streaming service, benefiting from increased consumer engagement and spending on music, which drives industry growth. AAPL Apple Music is identified as a leading music streaming service, poised to benefit from rising consumer engagement and increased spending on music, contributing to industry growth. GOOGL YouTube is listed as a leading music streaming service, expected to gain from increased consumer engagement and higher spending on music, fueling industry expansion.

Consumer engagement with music streaming continues to soar according to research from the Digital Media Association (DIMA), with listeners spending more time and more money on music than they did five years ago WASHINGTON, June 9, 2026 /PRNewswire/ -- Today, the Digital Media Association (DIMA), the trade association representing the leading music streaming services including Amazon, Apple Music, Feed.fm, Pandora, Qobuz, Pandora, Spotify and YouTube, revealed that 50% of consumers are listening to their streaming services every day – rising to 58% for paid subscribers.

The research, conducted in partnership with MusicWatch and released as part of DIMA's 2026 Annual Report, underscores streaming's continued role as the economic engine of the music industry and highlights the importance of maintaining streamers' user experience amid a shifting technological, economic, and regulatory landscape.

Graham Davies, President and CEO of DIMA commented: "Growing daily engagement with streaming services is powering continued music industry growth, taking music streaming revenues to over $22BN last year, which equates to around 70% of the total global recorded music revenues. And streaming consumers now spend 27% more on music than they did five years ago. For this success story to continue, we need a policy environment that protects consumers' seamless experience so that streaming services can continue to invest, innovate and open up global opportunities for artists."

Other key findings:

Users of streaming services report high satisfaction with their experience and say streaming strengthens their connection with artists

Streamers are highly engaged and financially committed consumers who contribute to the entire music ecosystem:

Streaming is the number one source of music discovery and gives back-catalogs a new lease of life

Notes

Streaming Forward: For the DIMA Annual Report 2026, including further information on DIMA, MusicWatch, and the research methodology, click here.

Please find high-resolution headshots, logos and graphics from the report here: Streaming Forward DIMA Annual Report 2026.

Data from Graham Davies' quote is from the IFPI Global Music Report 2026.

SOURCE DIMA