Groowe Groowe BETA / Newsroom
⏱ News is delayed by 15 minutes. Sign in for real-time access. Sign in

Parks Associates: Paramount-WBD (Warner Bros. Discovery) Deal Signals New Era of Streaming Scale

prnewswire.com
WBD The article discusses the potential deal between Paramount and WBD, which could significantly increase WBD's reach in the US streaming market, positioning it alongside major players. The sentiment is neutral as it focuses on market positioning and reach rather than specific financial performance or future outlook. NFLX Netflix is mentioned as a leading streaming service with the highest household penetration. The article uses Netflix as a benchmark for comparison in the evolving streaming landscape, indicating its strong market position but not providing specific forward-looking sentiment. GOOG Google (via YouTube) is identified as a major player in the streaming market, reaching a significant percentage of US internet households. The article uses its reach as a point of comparison for the potential Paramount-WBD deal, indicating a neutral stance on its current market standing. AMZN Amazon is highlighted for its broad reach in streaming through services like Prime Video and MGM+. The article positions it as a major competitor, using its engagement figures as a benchmark for the potential Paramount-WBD deal, thus maintaining a neutral sentiment. DIS Disney is recognized for its multi-platform streaming strategy (Disney+, Hulu, ESPN+) and significant household reach. The article includes Disney as a benchmark for comparison in the context of the potential Paramount-WBD deal, indicating a neutral sentiment regarding its current market position. FOX Fox is mentioned as a legacy media conglomerate building engagement through niche and free streaming platforms. The sentiment is neutral, focusing on its participation in the evolving streaming market without specific performance indicators. CMCSA Comcast (via Peacock) is noted for building meaningful engagement through niche and free streaming platforms. The article's mention is neutral, highlighting its presence in the streaming ecosystem without specific performance analysis. ROKU Roku is included as a company building meaningful engagement through niche and free streaming platforms. The sentiment is neutral, as the article focuses on its role in the broader streaming market rather than its specific financial prospects.

Parks Associates: Paramount-WBD (Warner Bros. Discovery) Deal Signals New Era of Streaming Scale Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach

PLANO, Texas, May 4, 2026 /PRNewswire/ -- Parks Associates' latest streaming video research highlights that Paramount's acquisition of Warner Bros. Discovery (WBD) would extend the combined company's reach to 57% of all US internet households. This deal would put it on par with the four streaming giants, Netflix, Google, Amazon, and Disney, which each reach nearly 60% of all consumers via their various platforms and services.

Parks Associates provides monthly updates on the streaming ecosystem through multiple research services, including the Streaming Video Tracker. This research service delivers monthly reports on market and consumer trends, quarterly estimates on subscriber growth, and ongoing analysis on distribution strategies (e.g., film, broadcast, pay TV, SVOD, FAST, AVOD) and business models (e.g., licensing, subscription, advertising, transaction).

According to the latest data, nearly two-thirds (64%) of US internet households use Netflix, making it the most widely adopted streaming ecosystem. Amazon follows closely, with 61% of households engaging across its portfolio, including Prime Video and MGM+, while YouTube's suite of services reaches 61% of households as well. Disney's multi-platform strategy, including Disney+, Hulu, and ESPN+, drives adoption among 58% of households.

"There is a clear shift in how consumers engage with streaming content," said Michael Goodman, Director, Entertainment Research, Parks Associates. "Unless you are Netflix, it's no longer about a single flagship service. Success increasingly depends on building a broad ecosystem of complementary offerings that keep viewers within a single brand family."

Parks Associates data also shows strong performance from hybrid and legacy media conglomerates. Fox, Comcast (Peacock), and Roku continue to build meaningful engagement through niche and free streaming platforms.

The findings reinforce several major trends shaping the streaming industry:

Parks Associates expects further consolidation and deeper integration across streaming portfolios as competition intensifies. The Streaming Video Tracker is a comprehensive tool that tracks the streaming video services industry. This research provides extensive profiling for streaming video services in the US and Canada. It also estimates subscribers, viewers, and transactional users, including those that do not publicly release customer figures.

Request information about Parks Associates' Streaming Video Tracker.

About Parks Associates

Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

Follow Parks Associates on LinkedIn, Facebook, and Instagram.

Mindi Sue Sternblitz-Rubenstein

Parks Associates

972.490.1113

[email protected]

SOURCE Parks Associates