Brown Bee Debuts Its Skincare-First Sunless Glow to the United States
NEW YORK, March 30, 2026 /PRNewswire/ -- Brown Bee, the cult-favorite sunless tanning brand born in Argentina, officially launches in the United States today. Known for its skincare-infused formulas and natural results, Brown Bee offers a premium, professional grade alternative to traditional self-tanners delivering radiant, golden skin without compromise.
After gaining a loyal following in Argentina through organic, influencer and expert-led growth, Brown Bee now brings its beloved products to the U.S. market via direct-to-consumer and Amazon. Designed with minimalist steps, pleasing modern scent, and sustainable refill options, the brand's curated assortment includes self-tanning mousses, gradual tanning lotions, and skincare-infused face serums reflecting a new era of tanning that is clean, intentional, and easy.
All Brown Bee formulas are vegan, cruelty-free, paraben-free, and sulfate-free, thoughtfully created with clean, skin-loving ingredients including hyaluronic acid, vitamin E, vitamin b5, peptides, shea butter, and aloe vera with professional-grade performance. Each formula hydrates and smoothes while creating a sun-kissed glow that builds evenly, looks flawless, fades naturally, and fits seamlessly into everyday routines. The body and face self-tanning products include:
"We created these products out of a personal need. We wanted to feel our most confident in our own skin. Our products were designed to enhance confidence, and sharing that feeling with others has always been our purpose. We're incredibly excited to bring our high-performance, skin-loving formulas to the U.S." - Maria Victoria Sanchez and Irene Sanchez, Founders of Brown Bee.
Brown Bee is now available in the United States with prices ranging from $12 - $48 on brownbeeshop.com. For more information, please contact [email protected]
ABOUT BROWN BEE
Brown Bee is a sunless tanning brand born in Argentina from sisters Irene and Victoria Sanchez, created for healthy, confident skin and a glow that feels real. Developed by tanning enthusiasts, Brown Bee delivers a healthy, natural-looking glow achieved in just one easy application.
Brown Bee formulas are clean, gentle, and thoughtfully designed to nourish the skin while delivering a consistent, bronzed glow that looks flawless and feels easy to wear. Brown Bee products combine the best of science and technology and use only the highest quality products, giving a customizable, natural-looking, sunless tan. Brown Bee's products are vegan, cruelty-free, and skincare-focused. Available starting March on DTC and Amazon.
Social: @brownbee.us, @brownbee.official
SOURCE Brown Bee