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Target and Roller Rabbit Debut an Exclusive Spring Getaway Collection

prnewswire.com
TGT The article announces a new exclusive collection with Roller Rabbit, which is expected to drive customer engagement and sales. While the collaboration is presented positively, it's a limited-time event and doesn't fundamentally alter the company's long-term outlook.

The collection of more than 250 items spans multiple categories, introducing firsts like Roller Rabbit's expansion into luggage and a print created only for Target

Roller Rabbit x Target launches March 7 online and in most stores, with in-store exclusives

MINNEAPOLIS, Feb. 26, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced its exclusive, limited‑time collaboration with Roller Rabbit, the cult-favorite lifestyle brand known for its joyful prints, whimsical characters and iconic sleepwear. Launching March 7 with more than 250 items, the collection is curated to give guests fresh, trend-forward pieces at accessible prices, plus unique finds they can't get anywhere else — including a brand new, first-ever Roller Rabbit print created exclusively for Target.

"Partnering with a beloved, social‑first brand like Roller Rabbit is exactly the kind of unexpected delight our guests crave," said Gigi Guerra, vice president, creative curation, Target. "We're constantly reimagining our design partnerships to spark discovery — curating what's next, not what's already been done — while upping the exclusivity and personalization that make these collaborations so special and uniquely Target."

"This collaboration has been two years in the making. It marks a major milestone for Roller Rabbit and represents one of our largest retail partnerships to date," said Ed Bertouch, CEO of Roller Rabbit. "This collection encapsulates the Roller Rabbit universe at scale — including expansion into brand new categories — while staying true to the personality and pillars of family, friendship and togetherness that define our brand."

A joyful, adventure-fueled collection

Target's design team worked closely with Roller Rabbit to merge the brand's optimistic, print-driven looks with Target's approachable design sensibility, at a great value: Nearly 80% of the collection is $35 and under, with items starting at just $3. Explore the lookbook for the full collection.

Highlights include:

In-store-only mystery boxes and sleepwear set

Discovery is a big part of what makes shopping fun at Target, and this collaboration embraces that spirit — with a travel-inspired shopping experience filled with bold prints, vibrant displays and unexpected surprise-and-delight touches. In-store exclusives include:

The limited‑time Roller Rabbit x Target collection launches Saturday, March 7 on Target.com and in most Target stores, with same‑day fulfillment options like Order Pickup and Drive Up, while supplies last. As an early preview, guests in Dallas can experience the collection first at an immersive pop‑up on Feb. 28 at the Hickory Street Annex.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

SOURCE Target Corporation