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AI and Frontline Teams Adoption Drive Strong Q2 CX Growth at 8x8

businesswire.com

AI and Frontline Teams Adoption Drive Strong Q2 CX Growth at 8x8 CAMPBELL, Calif.--( BUSINESS WIRE)-- 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, released its Q2 FY27 momentum metrics, reporting a 232% year over year increase in customer adoption of its AI solutions, including 8x8 AI Studio, 8x8 Intelligent Customer Assistant, and 8x8 Smart Assist, among others.

The results also point to growing traction for engaging customers across an entire organization using 8x8’s single platform. The customer base for 8x8 Engage, 8x8's purpose-built CX solution for frontline and non-desk workers, grew more than 163% year over year, while communication API customer interactions across messaging, voice, and video increased 32% year over year.

"Customers are moving AI into everyday customer interactions, and the pace of adoption shows how quickly that shift is happening,” said Hunter Middleton, Chief Product Officer at 8x8, Inc. "Bringing AI and communications together on one platform enables teams to build, launch, and scale across every channel their customers use. That's the foundation we're building, and customers are ready for it."

Demand for AI-driven and frontline worker customer experience tools continued to accelerate in Q2 FY27, with significant growth in both adoption and usage:

Communication API growth by channel

Organizations are expanding their use of 8x8 communication APIs to reach customers across SMS, voice, and messaging channels:

Customer validation

As of October 1, 2026, 8x8 had an Overall Rating of 4.6 out of 5 across the Unified Communications as a Service, Contact Center as a Service and Communications Platform as a Service markets, based on 48 reviews on Gartner Peer Insights™.

Platform innovations in Q2 FY27

Recent CX-first product updates extend the 8x8 Platform for CX to every corner of the organization, bringing enterprise-grade intelligence and automation to every team:

The 8x8 Platform for CX integrates contact center, unified communications, and CPaaS capabilities into a single platform.

8x8, Inc. is committed to the responsible use of artificial intelligence and the protection of customer data. The 8x8 Platform for CX is developed and operated in accordance with established security standards, applicable compliance frameworks, and internal governance policies, including privacy-by-design principles that safeguard personal data on the 8x8 platform. Full details are available at trust.8x8.com.

About 8x8, Inc.

8x8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on one of the industry's most integrated platforms for Customer Experience – combining Contact Center, Unified Communications, and CPaaS solutions. The 8x8® Platform for CX integrates AI to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. As a business communications leader, the company helps customer experience and IT leaders around the world become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, X, and Facebook.

Caution Concerning Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding the expected performance and market acceptance of our products and services. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those expressed or implied, including 8x8's ability to effectively sell and support our products and services, and macroeconomic conditions affecting small business technology investment. For a more complete description of these and other risk factors, please refer to 8x8's filings with the Securities and Exchange Commission. 8x8 undertakes no obligation to update these statements to reflect events occurring after the date of this press release, except as required by law.

Gartner Peer Insights™, Voice of the Customer: Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark, and PEER INSIGHTS is a trademark and service mark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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